Case Study

Client: Nilssen Orthopedics
Since: 2014

Leveraging the Power of Inbound Marketing

Nilssen Orthopedics had recently come to the realization that they needed to move forward and position their practice for the modern era but had no real marketing strategy of their own that would enable them to do this. Dr. Nilssen enlisted our help to accomplish exactly that in an effort to not only leverage the power of modern marketing to their advantage but to also make the proactive leap into the world of inbound marketing with open arms.

Project Details


Lead Generation
Social Media Presence
Integrated Marketing Strategy


Increase Online Engagement
Increase Yearly Surgeries by 5%
Become the Expert


Content Development
Search Engine Optimization (SEO)
Lead Generation Funnels
Marketing Automation

More Than Just a Website

We designed a brand-new website for Nilssen Orthopedics from the ground up — one that was built to educate visitors on conditions and surgeries that created a new way to book appointments with Dr. Nilssen and more. We also used Inbound Marketing as a way to help establish their practice as an authority on Ankle and Foot surgeries and launched new testimonial stories where recent patients were able to tell their story and express their gratitude for all that Dr. Nilssen provided.

  • In addition to being optimized for search engine optimization, the website used responsive web design practices to increase compatibility with all types of devices including smartphones and tablets.
  • We created several different campaigns with content offers, blogs, videos, and more.
  • There are testimonial stories built into the campaigns that allow new patients to see existing ones reshare their journey, then see how they are now able to enjoy life to its fullest thanks to Nilssen Orthopedics.

Engaging Videos on Social Media

We created high-end videos that allowed visitors to easily learn about and better understand not only who Dr. Nilssen is and what he offers, but why he does what he does. These videos have thousands of views on social media and have been a great tool to stand out among competitors.

Our Framework

Patient Acquisition & Retention Framework™

In an effort to both drive more traffic and increase leads, we also created a new Patient Acquisition and Retention Framework™ for Nilssen Orthopedics. This fully automated solution went a long way toward eliminating human error, provided a consistent flow of quality information to employees, and reduced staff time spent on menial tasks like data entry and upgrades. This technique made it easier than ever for Nilssen Orthopedics to use patient data to connect to new patients, retain existing ones and grow their practice in the way they needed. It also provided the most important benefit of all: delivering a better patient experience — no exceptions.

How Does it Work?

The Patient Acquisition and Retention Framework™ (PARF) maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their surgery.

Producing Real Results

Nilssen Orthopedics has been incredibly happy with the results of our efforts. The attractive, user-friendly website not only makes it easier for people to find the essential information they need and to sign up for appointments, but it also has generated a significant increase in both organic traffic and leads (as well as overall lead quality).

80% Increase in Leads

715% Increase in Website Traffic

200% Increase in Facebook Fans

5% Increase in Surgeries

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