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How We Implemented Inbound Marketing for Patterson Plastic Surgery

To drive more traffic and leads, our solution started with a 90-day campaign focused around breast augmentation surgery. The content we created for social media distribution helped educate patients on everything they needed to know to make an informed decision on their surgery and establish Dr. Patterson as a go-to local expert.

Utilizing the Hubspot platform, we built resource-rich landing pages to help potential patients educate themselves with detailed content from the blog and online guides. This allowed us to collect lead information and nurture them into becoming patients.

We then worked with the sales team at Patterson Plastic Surgery to establish a sales process to work alongside the automated workflows within Hubspot. With the use of the Hubspot CRM we were able to track revenues directly to each lead and their channel of acquisition. This also provided an easy to use hub for the office staff to keep up with incoming leads and organize their contact points and convert more leads into surgeries.

HIP Creative Can Help Your Business With:

  • Social Media
  • Video Storytelling
  • Email Marketing
  • Web Design
  • Inbound Marketing
  • Content Marketing

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Frequently Asked Questions

What Does the Call Include?

We offer free 30-minute marketing assessments to help. The assessment includes:

  • A 30 minute phone call with a senior-level inbound marketing expert
  • A website analysis
  • A marketing strategy evaluation
  • Suggested solutions

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

 

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