PRM Brand Standards

Logo Usage

Asset 23

Leave some space, y’all. The logo mark should never be crowded by other graphics. As a general rule, give about 50% of the logo width and height on any side of the mark. This will ensure that the mark remains readable and set apart from any other content.

Asset 24

The full logo does not require as much surrounding space. Simply keep in mind that you want the logo to be visible and and unobstructed by any other graphic elements.

Please be careful never to stretch, skew, rotate, or crop your logo mark or full logo in any way. This creates inconsistency in your brand and is very unprofessional.

Color Code

#B1CC4A

#F06020

#545A5A

#919D9F

#d8e3e7

Fonts

Web Font: Lato

Logo Font: Program OT

Print Font (Client Use): Arial

Desktop Web Text Usage

H1 – 40/44pt Lato Bold

H2 – 28/32pt Lato Bold

H3 – 22/26pt Lato Normal Italic

Paragraph Text – 18/24pt Lato Normal

Mobile Web Text Usage

H1 – 30/34pt Lato Bold

H2 – 24/30pt Lato Bold

H3 – 20/24pt Lato Normal Italic

Paragraph Text – 18/24pt Lato Normal

Example:

This Is A Headline (H1)

And this is a subhead to lead into copy. (H2)

Paragraph Text (18/24pt) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

And a third heading for sub section. (H3)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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