Skip to content 
Want a Step-by-Step Guide On How To Grow Your Oral Surgery Practice This Year?
Our Oral Surgery Growth Compass reveals the strategic shifts that have helped oral surgery practices: Increase Case Acceptance By 43%, Grow Case Volume by 38%, and Reduce Price Sensitivity by over 50%!
Introduction
Oral surgery marketing in 2025 requires more than a website and a few social media posts. Today’s patients expect convenience, trustworthiness, and a seamless experience from the moment they discover your practice. Whether you’re performing dental implants, wisdom tooth removal, or corrective jaw surgery, your growth depends on your ability to attract, nurture, and convert high-quality leads. These 15 marketing tips will help you do just that—and if you’re serious about scaling, a growth partner like HIP can help bring it all together.
1. Invest in a Website That Converts Visitors into Patients
Your website should be more than a digital brochure—it needs to guide patients toward booking a consultation. That means clear navigation, fast load speeds, mobile responsiveness, trust-building visuals, and most importantly, a user experience designed for action.
Patients landing on your site are often anxious or in pain—they’re looking for clarity and reassurance, not clinical jargon or outdated design. Clear calls-to-action, prominent contact forms, and procedure-specific landing pages can significantly increase your conversion rate. At HIP, we’ve helped oral surgery practices build patient-centric websites that do exactly that—turn clicks into consults.
2. Build a Strong Local SEO Strategy
When a patient searches “oral surgeon near me” or “wisdom teeth removal [city],” your practice should show up on page one. Developing your local SEO is key to great oral surgery marketing. Local SEO ensures your practice ranks high in search results, especially in Google’s local pack, which drives a large percentage of appointment bookings. A strong strategy includes claiming and optimizing your Google Business
Profile, acquiring local backlinks, embedding location keywords on your site, and ensuring consistent listings across directories. This isn’t a one-time task—it requires ongoing updates and content creation. Many practices work with agencies like HIP to handle local SEO so they can focus on patient care while still dominating their local market.
3. Use Paid Search Ads to Capture High-Intent Leads
Patients searching for oral surgery procedures are often ready to take action. Paid Google Ads allow you to appear at the top of the search results when they’re looking for exactly what you offer. Unlike social media ads, which target based on interests, paid search targets based on intent—meaning you’re only reaching people actively looking for help.
A well-structured campaign with compelling ad copy, keyword targeting, and optimized landing pages can deliver high ROI. For practices that don’t have time to manage complex ad platforms, HIP offers fully managed advertising services to ensure your budget goes toward real results.
4. Publish Educational Content That Answers Patient Questions
Before committing to surgery, patients want answers. Blog posts, FAQs, and downloadable guides help educate them while positioning you as the authority. Write content like “What to Expect During Dental Implant Surgery” or “How Long Does It Take to Recover from Wisdom Tooth Extraction?” and structure it in a way that’s easy to skim.
This type of content not only builds trust—it boosts your search engine rankings over time. Consistency is key, so consider using an editorial calendar or partnering with a team (like HIP’s content strategists) to create a stream of helpful, SEO-friendly articles.
5. Develop Referral Relationships with General Dentists
Your top source of new patients is likely not Google—it’s local general dentists. Building referral relationships is one of the most effective (and often overlooked) growth strategies. Dentists need to know you’re reliable, communicative, and excellent at what you do.
Start by creating professional referral packets, sending handwritten thank-you notes, and hosting continuing education events or lunch-and-learns. Keep them in the loop with post-op updates and make their lives easier with smooth referral systems.
6. Create Video Content to Humanize Your Practice
Patients are more likely to choose a provider they feel a connection with—and nothing builds that faster than video. A welcome message from the surgeon, an explainer on sedation options, or a virtual tour of your office can break down fear and build trust. You don’t need Hollywood production quality—a clean, professional look and an authentic tone go a long way. Video also performs better on social platforms and can be repurposed for email, YouTube, and your website.
7. Implement Automated Follow-Up Systems
Most patients who inquire about surgery won’t book immediately. They may need time, insurance approvals, or simply forget. That’s why automated follow-up is crucial. Use email and SMS to send reminders, answer common questions, and provide helpful resources that move them closer to booking. An effective follow-up sequence is personalized, timely, and adds value rather than just nagging for a call. Our PracticeBeacon platform at HIP is specifically designed for this kind of intelligent, automated patient communication—ensuring no lead slips through the cracks.
Want a Step-by-Step Guide On How To Grow Your Oral Surgery Practice This Year?
Our Oral Surgery Growth Compass reveals the strategic shifts that have helped oral surgery practices: Increase Case Acceptance By 43%, Grow Case Volume by 38%, and Reduce Price Sensitivity by over 50%!
8. Encourage and Showcase Online Reviews
Reviews are today’s word-of-mouth—and they have a massive influence on patient decisions. Make it a habit to ask satisfied patients to leave a review right after their visit, ideally before they even leave your office. Use simple QR codes or automated texts to make the process seamless.
Then, showcase those reviews prominently on your website, social profiles, and ads. If you do get a negative review, respond professionally and offer to make things right. Patients aren’t just looking for five stars—they’re looking for authenticity and responsiveness.
9. Run Social Media Ads that Generate Leads—Not Just Likes
Organic social content is great for brand presence, but paid social ads are where you’ll see real lead generation. Target users based on age, location, and interests with offers like free consultations, financing options, or procedure-specific education.
Highlight patient testimonials, before-and-after photos, or time-sensitive promotions to encourage action. The most successful campaigns are backed by strong creative and clear targeting—and they integrate seamlessly with your follow-up system. HIP manages social advertising end-to-end for many surgical practices, tying campaigns directly to measurable patient outcomes.
10. Create Dedicated Landing Pages for Each Procedure
Instead of sending all your ad or search traffic to your homepage, route them to custom landing pages focused on a single procedure. These pages should include benefits, FAQs, patient testimonials, and a simple call-to-action. The more relevant and specific the page, the higher your conversion rate will be. For example, a landing page titled “Everything You Need to Know About Wisdom Teeth Removal” will perform far better than a general services page. At HIP, we design landing pages that not only inform—but persuade.
11. Offer Financing Options and Promote Them
Oral surgery can be a significant investment. Make sure patients know they have options. Clearly list financing or payment plans on your website, in your consultation packets, and in your ads. Include logos of the financing partners you work with and be upfront about the application process. Many patients delay treatment simply because they assume they can’t afford it—clear messaging helps remove that barrier and boosts treatment acceptance rates.
12. Track Every Lead Source (and What Happens After)
Marketing without tracking is like surgery without imaging. Use tools that help you track not only where leads are coming from (ads, SEO, referrals) but what happens after—do they book, cancel, show, or convert to treatment? This insight helps you optimize your budget and focus on what works. PracticeBeacon connects every lead source to real patient outcomes, so you know exactly what’s driving growth—and what’s not.
13. Use Email Campaigns to Educate and Retain
Email is still one of the highest ROI marketing channels—when done correctly. Send monthly emails with educational tips, patient stories, or updates about your practice. For patients who haven’t booked yet, drip campaigns that address common concerns (“What happens if I delay surgery?”) can re-engage them. Use personalization and segment your list by procedure or interest to make the content more relevant. HIP helps practices craft automated and broadcast email campaigns that boost engagement and keep your brand front-of-mind.
14. Make the Consultation Process Frictionless
You can drive all the leads in the world—but if scheduling is confusing, slow, or frustrating, you’ll lose them. Offer online booking, instant messaging, and same-day callbacks when possible. The moment someone shows interest is when they’re most likely to convert—so respond quickly and make it easy to take the next step. Our HIP team works with front desk teams to streamline scheduling and train staff on best practices for turning inquiries into appointments.
15. Analyze Performance and Adapt Every Quarter
Your marketing strategy should evolve based on real data. Review key metrics—lead volume, conversion rate, patient acquisition cost, and revenue—every quarter. Identify what’s working, what’s underperforming, and where you can improve. Use this data to set realistic goals and adjust your tactics. A marketing partner like HIP can act as your strategic advisor, helping you make sense of the numbers and stay focused on what drives sustainable growth.
Final Thoughts
Oral surgery practices that want to grow in 2025 need more than a few Facebook posts and a decent website. You need a patient-focused, data-driven marketing strategy that connects every step—from discovery to booking to treatment.
At HIP, we help oral surgeons do exactly that. Whether you need help designing a high-converting website, launching profitable ad campaigns, or creating a seamless patient journey, we’re your strategic growth partner.
To learn more, schedule a call!
