As industry leaders, Fishbein Orthodontics had gone through an exceptional period of growth over the last few years and needed a modern-day strategy that could actually support it in the digital era. We had worked with Dr. Ben Fishbein in the past to create several videos of patient stories, as well as videos to feature new Fishbein Orthodontics locations that had recently opened.
Drive Results & Target Prospects
Cosmetic dental patients come to you for help, but their backgrounds, conditions, and histories are totally different. As a specialist, you need to be able to diagnose and treat a variety of issues, and your patients need to have confidence that you can truly help them.
As a result, you develop a unique connection with your patients and require a specific approach to marketing. Since you’ll need to engage with and educate your patients and they need to trust and work with you to make the process work, building that connection is one of a cosmetic dentist practice’s biggest challenges. The right approach to marketing can ensure that you build that all important connection and trust and that when your prospect is ready, they know where to go for help.
Anyone can set up an advertising campaign or write a newsletter; crafting a targeted, compelling campaign takes real expertise. If you are not marketing to the right prospects or patients, you could be missing out. Our process starts with you – identifying your areas of expertise, the patients you most want to serve and your specialties. We help you define and craft a compelling and recognizable brand presence and identify those prospects you most want to cultivate. Once we’ve honed in on your market, we come up with a strategy that truly speaks to those patients and that educates, informs and engages.
As a cosmetic dentist, we know you have several different markets and will work with you to create engaging and relevant marketing strategies for your prospects. Since cosmetic dentistry patients naturally have different needs, you’ll need to reach out to them in different ways. Our comprehensive consultation and strategy process helps target and identify your specific prospects; when you’re marketing to the right people, your ROI and results naturally improve.
Set Your Practice Apart
How are patients finding you? We’ve found that for the majority of our successful cosmetic dental clients, prospects arrive in a variety of ways:
Before they ever come to see you, your patients are researching the procedures they want and looking for help and information. By providing them with relevant, informative and compelling content, you build a trusted relationship; your prospective patients know whom to call when they are ready.
Word of Mouth
A happy patient spreads the word, and the work you’ve done can be clearly seen in person. Testimonials from happy patients can be added to your site and provide additional information about the results you have achieved and the services you offer.
The right ads, placed in the best locations, can help attract patients and prospects to your site and brand. Once they arrive, your compelling content will help convert visitors into actual patients.
Grow Your Practice & Brand
It starts with a comprehensive and confidential consultation; we’ll find out what matters to you most, what goals you have for your practice and what you need most to move forward. After that, we’ll come up with a compelling, custom strategy that is uniquely yours and designed to help you meet your goals. Contact us today to learn how easy it is to get started and to make sure your brand is getting the attention you deserve, without taking your time and attention from what matters most – serving your patients and community.
Patient Acquisition & Retention Framework™
Getting Started: The Bridge
To build a new patient acquisition machine, you need a blueprint, training, accountability, and transparency. That’s what we call The Bridge, which is the first step within PARF™. This is where we discover your needs and how we can help you take your practice to the next level. This phase will determine how we move forward together. Learn how you can build lasting client relationships, capture and retain leads, create raving fans for your brand, and grow your revenue steadily with our proven framework.
As industry leaders, Dr. Jennifer Orthodontics had gone through an exceptional period of growth over the last few years and needed a strong SEO strategy that could keep their practice thriving and continually growing. We had worked with Dr. Jennifer Eisenhuth in the past to create a lasting digital presence. We wanted to take those efforts and that impact one step further.