We are Cosmetic Dentistry marketing experts.

We Drive Results & Target Prospects For Dental Practices

Your patients expect trust, understanding, and awareness–all earned and kept when working with us. Every dental practice strives to be the best, and we let you focus on doing just that. Our framework allows your website, supporting information, and brand presence to communicate the exact information your patients need and want to know, while you do things your way. 

Cosmetic dental patients come to you for help, but their backgrounds, conditions, and histories are totally different. As a specialist, you need to be able to diagnose and treat a variety of issues, and your patients need to have confidence that you can truly help them.

As a result, you develop a unique connection with your patients and require a specific approach to dental marketing. Since you’ll need to engage with and educate your patients and they need to trust and work with you to make the process work, building that connection is one of a cosmetic dentist practice’s biggest challenges. The right approach to marketing can ensure that you build that all important connection and trust and that when your prospect is ready, they know where to go for help.

Anyone can set up an advertising campaign or write a newsletter; crafting a targeted, compelling campaign takes real expertise. If you are not marketing to the right prospects or patients, you could be missing out. Our process starts with you – identifying your areas of expertise, the patients you most want to serve and your specialties. We help you define and craft a compelling and recognizable brand presence and identify those prospects you most want to cultivate. Once we’ve honed in on your market, we come up with a strategy that truly speaks to those patients and that educates, informs and engages.

As a cosmetic dentist, we know you have several different markets and will work with you to create engaging and relevant marketing strategies for your prospects. Since cosmetic dentistry patients naturally have different needs, you’ll need to reach out to them in different ways. Our comprehensive consultation and strategy process helps target and identify your specific prospects; when you’re marketing to the right people, your ROI and results naturally improve.

apple, display, iphone

Set Your Cosmetic Dentistry Practice Apart

How are patients finding you? You Have To Set Your Self Apart in the Cosmetic Dentistry Market. We’ve found that for the majority of our successful cosmetic dental clients, prospects arrive in a variety of ways:
Lead Generation

Before they ever come to see you, your patients are researching the procedures they want and looking for help and information. By providing them with relevant, informative and compelling content, you build a trusted relationship; your prospective patients know whom to call when they are ready.

Word of Mouth

A happy patient spreads the word, and the work you’ve done can be clearly seen in person. Testimonials from happy patients can be added to your site and provide additional information about the results you have achieved and the services you offer.


The right ads, placed in the best locations, can help attract patients and prospects to your site and brand. Once they arrive, your compelling content will help convert visitors into actual patients.

Grow Your Dental Practice & Brand With Our Proven Marketing Services

It starts with a comprehensive and confidential consultation; we’ll find out what matters to you most, what goals you have for your practice and what you need most to move forward. After that, we’ll come up with a compelling, custom strategy that is uniquely yours and designed to help you meet your goals. Contact us today to learn how easy it is to get started and to make sure your brand is getting the attention you deserve, without taking your time and attention from what matters most – serving your patients and community.

Patient Acquisition & Retention Framework™

Getting Started: The Practice Discovery Exploration

To build a new patient acquisition machine, you need a blueprint, training, accountability, and transparency. This is where we discover your needs and how we can help you take your practice to the next level. This process will determine how we move forward together. Learn how you can build lasting client relationships, capture and retain leads, create raving fans for your brand, and grow your revenue steadily with our proven framework.

Leland Orthodontics

Dr. Andrew Leland sought out HIP because he finally realized his “homemade” processes hit a plateau when it came to growth for his practice. After reading Luke Infinger’s Practice Growth series of books, he declared to his team, “we’re transitioning from a small orthodontic practice into an orthodontic business!”

→ View Case Study
Apple Valley Orthodontics

Dr. Monica, who practices in Apple Valley, California, faced several challenges that hindered her practice’s growth and efficiency. Dissatisfied with her previous website provider and struggling with financial systems and insurance issues, she sought a partner who could help revitalize her practice. After meeting HIP at the AAO and exploring their free resources, Dr. Monica decided to partner with HIP to transform her practice.

→ View Case Study

Who We've Helped

Get Results Now

Luke Client Visit

What if you could increase your Cosmetic Dentistry Practice revenue by 400%?

A healthy practice is built on solid science, proven methods, and a clear path to success. Our Patient Acquisition and Retention Framework™ (PARF) puts you in control of finding and keeping the right patients while growing your practice for long-term health. To build a new patient acquisition machine, you need a blueprint, training, accountability, and transparency. We will discover your needs and learn how we can help take your practice to the next level. Join the hundreds of other practices who have seen powerful results!