All Smiles Orthodontics is an industry-leading practice with five locations and a goal to grow by converting more leads into patients. Dr. McDowell wanted to invest more effort in lead follow-through. Also, he wanted the ability to have metrics setup that can be monitored and tracked. Our Patient Acquisition and Retention Framework™ is designed to do that and more! We designed a fully-functioning website with effective search engine optimization (SEO) and implemented digital ad campaigns, retargeting ads, reputation management, and monthly newsletters. Dr. McDowell continues to partner with us in leveraging the power of modern marketing to reach more people in his community.
Get Results & Engage With Patients
Patients come to you for relief and help, but their backgrounds, conditions, and histories are totally different. As a periodontist, you need to be able to diagnose and treat a variety of issues, and your patients need to have confidence that you can truly help them.
As a result, you develop a unique connection with your patients and require a specific approach to marketing. Since you’ll need to engage with and educate your patients and they need to trust and work with you to make the process work, building that connection is one of a periodontal practice’s biggest challenges. The right approach to marketing can ensure that you build that all important connection and trust and that when your prospect is ready, they know where to go for help.
As a periodontist, your needs are unique. While some dental practices’ marketing needs are relatively straightforward, the nature of your business means that you need to be able to speak to the needs of the ones with specific periodontic needs – and build trusted connections with those who need you most. Properly targeting your efforts and engaging your prospects is key to success when it comes to marketing your unique proactive.
Our team is packed with specialists as well; our digital marketing experts come from a variety of disciplines and bring a unique skill set to your marketing strategy – one that gets results and keeps on giving. With a properly targeted strategy, compelling content and an irresistible call to action, we can give you the competitive edge you need to get the results you want.
Make Trusted Connections
Our approach to marketing addresses the needs of prospective patients every step of the way. We make sure your brand can:
It is helpful to have information covering the latest innovations and news on periodontics. By keeping patients aware of the latest innovations, news, and trends, you not only ensure they can find the up-to-date information they need, you also establish your practice as a reliable place to go for information. People will rely on you for the latest news about your industry and will be fully aware that you are up to date on the latest in dental technology.
Engaging content allows prospects to interact with your brand, whether they want to take a quiz, follow you on social media, or connect on multiple channels. When you engage with your prospective patients, you can be sure you are developing a connection that will serve you both well in the future.
Providing comprehensive and relevant content on a regular basis positions you as an expert and ensures that your patients know they can turn to you when they need help. Our team of skilled marketing experts will work with you to create a compelling strategy that targets the audiences you most want to reach and ensures you are forging the connections you want.
Start With the Right Strategy
One of the first things we do is learn about you, your practice and your unique approach to patients and periodontics. When we fully understand both what you do and your needs, we can craft a compelling strategy for your business.
Our team of marketing experts can create and implement a dynamic strategy designed to ensure your prospects are aware of your business and that they get engaged and stay engaged. When they’re ready to reach out for help, you’ll already have a trusted connection and relationship in place. By focusing on properly targeting your marketing and then serving up the most relevant campaigns and useful information, we can help you maximize your marketing ROI and ensure that you’re truly getting the most benefits from your marketing investment.
When you choose a marketing team for your practice, you do more than just optimize your efforts and generate brand-building materials that will serve you and your practice for years to come. You are also hiring a true specialist team and freeing up more of your time to focus on growing your business and serving the needs of a thriving periodontal practice.
Patient Acquisition & Retention Framework™
Getting Started: The Bridge
To build a new patient acquisition machine, you need a blueprint, training, accountability, and transparency. That’s what we call The Bridge, which is the first step within PARF™. This is where we discover your needs and how we can help you take your practice to the next level. This phase will determine how we move forward together. Learn how you can build lasting client relationships, capture and retain leads, create raving fans for your brand, and grow your revenue steadily with our proven framework.
Farina Orthodontic Specialists is an industry-leading practice with three locations in the Tampa area. Dr. Farina had a goal to convert more leads into patients — ultimately serving more people in the community. Our Patient Acquisition and Retention Framework™ is designed to do that and more! We began digital ad campaigns during the global pandemic, retargeting ads, reputation management, and more. Dr. Farina started 22 new patients virtually while physical locations were closed during the global pandemic thanks to the power of our Virtual Consultation strategy. In addition, 50 new patients started in June before we ran the first ad! Dr. Farina continues to partner with us in leveraging the power of modern marketing to reach more people in his community.