As industry leaders, Fishbein Orthodontics had gone through an exceptional period of growth over the last few years and needed a modern-day strategy that could actually support it in the digital era. We had worked with Dr. Ben Fishbein in the past to create several videos of patient stories, as well as videos to feature new Fishbein Orthodontics locations that had recently opened.
Are you ready to take your pediatric dental practice to the next level? One of the key components to scaling your business is your marketing strategy; targeting the right prospects at the right time is essential for getting results. As members of the public—your prospective patients—become more Internet savvy and search for information about a variety of medical conditions and treatments on their own, you need to be the practice to which they turn for answers.
Our unique approach to marketing is patient centric, providing your prospective patients and their parents with the information they need to make informed and proactive decisions about their dental care. We use the latest inbound marketing techniques to ensure you form a valuable connection with your prospective patients and their parents before they ever arrive in your offices. By educating and informing people who are looking for help and information, you can build trust and engage with them long before they make an appointment. We forge that trust by providing the following.
Educational materials, from articles to blog posts, infographics, and even videos, explain different conditions individuals may be experiencing, some possible solutions, and even the procedures and approaches you offer. By providing a steady and comprehensive supply of information, your prospects begin seeing you as a natural place to turn for expert advice and help; when they’re ready to take the next step, you’ve already established yourself as an authority to trust when they need assistance.
Make Trusted Connections
Our approach to marketing addresses the needs of prospective patients every step of the way. We make sure your brand can:
It is helpful to have information covering the latest innovations and news on pediatric dentistry. By keeping patients and their parents aware of the latest innovations, news, and trends, you not only ensure they can find the up-to-date information they need, you also establish your practice as a reliable place to go for information. People will rely on you for the latest news about your industry and will be fully aware that you are up to date on the latest in dental technology.
Engaging content allows prospects to interact with your brand, whether they want to take a quiz, follow you on social media, or connect on multiple channels. When you engage with your prospective patients, you can be sure you are developing a connection that will serve you both well in the future.
Providing comprehensive and relevant content on a regular basis positions you as an expert and ensures that your patients know they can turn to you when they need help. Our team of skilled marketing experts will work with you to create a compelling strategy that targets the audiences you most want to reach and ensures you are forging the connections you want.
Get the Attention You Deserve
We’re more than digital marketing experts. We specialize in healthcare marketing and understand the unique concerns a provider or practice can have. Balancing building a profitable practice with providing the best possible care and ensuring your patients are satisfied takes real attention and commitment.
Our goal is to help you grow your practice without taking time away from your actual work as a dentist. By providing expert guidance, advice, and support, we can help you effectively reach out to new patients without compromising your current schedule and commitments.
Our approach begins with a discovery call. To create a comprehensive, results-driven strategy for your brand, we need to fully understand your specific needs. Our deep understanding of the dental space gets us only partly there. We’ll work with you to determine what you want for your brand and what matters most to you. From there, we’ll create a comprehensive marketing strategy designed to get you the results you want.
Patient Acquisition & Retention Framework™
Getting Started: The Bridge
To build a new patient acquisition machine, you need a blueprint, training, accountability, and transparency. That’s what we call The Bridge, which is the first step within PARF™. This is where we discover your needs and how we can help you take your practice to the next level. This phase will determine how we move forward together. Learn how you can build lasting client relationships, capture and retain leads, create raving fans for your brand, and grow your revenue steadily with our proven framework.
All Smiles Orthodontics is an industry-leading practice with five locations and a goal to grow by converting more leads into patients. Dr. McDowell wanted to invest more effort in lead follow-through. Also, he wanted the ability to have metrics setup that can be monitored and tracked. Our Patient Acquisition and Retention Framework™ is designed to do that and more! We designed a fully-functioning website with effective search engine optimization (SEO) and implemented digital ad campaigns, retargeting ads, reputation management, and monthly newsletters. Dr. McDowell continues to partner with us in leveraging the power of modern marketing to reach more people in his community.