Resources
Orthodontic Secrets
We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.
Ebooks
Orthodontic Secrets
We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.
How to Attract Patients With Facebook
This guide will primarily be helpful for businesses that want to generate leads or online sales. Even with these objectives in mind, there are a few stepping stones that precede turning fans into customers.
Recognizing When a New Website is Right for Your Business
Even though your instinct may tell you to embrace the full arsenal of web design tools that are available to you, there are a few that you should be avoiding at all costs. At best, they make a website more difficult to use than it needs to be. At worst, they focus too much on what is hot “now” and will force even more drastic changes in the future.
Inbound Marketing Versus Outbound Marketing
A simple fact of the matter is that there is no “one size fits all” strategy when it comes to marketing. There are a huge number of variables that you have to consider – from the type of message you’re trying to send to the type of audience you’re trying to reach – that will all dictate exactly how, where and most importantly why you should be contacting this particular set of people at this particular moment in their life.
Blog
The Forgotten Marketing Strategy That Still Works: Dental Websites
Some of the biggest challenges for dental offices include the increasing competition in their area and an overwhelming list of marketing ideas that leave them
Dental Business Plan for Your Dental Practice
Although being in the business of perfecting smiles is more exciting than most occupations, it’s still essential to develop a business plan that is detailed
Orthodontics: How to Master Community Outreach
Welcome to the latest episode of GrowOrtho, brought to you today by Hip Creative. Our featured guest is Lori Harris of Fishbein Orthodontics in Pensacola, Florida. She’s
Dental Marketing Ideas to Grow Your Practice
Effective marketing strategies are the cornerstone of a successful business, and dental offices are no exception. Expanding your sphere of influence and reaching new patients
New Preferred Partner, Merchant Cost Consulting
Are you concerned that your practice is paying too much for credit card processing fees? HIP has recently entered into a strategic partnership with Merchant
Virtual Consults for Orthodontists
Check out this interview with Stacey Bagwell, New Patient Coordinator at Waldman Orthodontics. In this video, you’ll hear exactly how to run a virtual consultation!
Success Stories
Fishbein Orthodontics
As industry leaders, Fishbein Orthodontics had gone through an exceptional period of growth over the last few years and needed a modern-day strategy that could actually support it in the digital era. We had worked with Dr. Ben Fishbein in the past to create several videos of patient stories, as well as videos to feature new Fishbein Orthodontics locations that had recently opened.
Dr. Jennifer Orthodontics
As industry leaders, Dr. Jennifer Orthodontics had gone through an exceptional period of growth over the last few years and needed a strong SEO strategy that could keep their practice thriving and continually growing. We had worked with Dr. Jennifer Eisenhuth in the past to create a lasting digital presence. We wanted to take those efforts and that impact one step further.
All Smiles Orthodontics
All Smiles Orthodontics is an industry-leading practice with five locations and a goal to grow by converting more leads into patients. Dr. McDowell wanted to invest more effort in lead follow-through. Also, he wanted the ability to have metrics setup that can be monitored and tracked. Our Patient Acquisition and Retention Framework™ is designed to do that and more! We designed a fully-functioning website with effective search engine optimization (SEO) and implemented digital ad campaigns, retargeting ads, reputation management, and monthly newsletters. Dr. McDowell continues to partner with us in leveraging the power of modern marketing to reach more people in his community.
Farina Orthodontic Specialists
Farina Orthodontic Specialists is an industry-leading practice with three locations in the Tampa area. Dr. Farina had a goal to convert more leads into patients — ultimately serving more people in the community. Our Patient Acquisition and Retention Framework™ is designed to do that and more! We began digital ad campaigns during the global pandemic, retargeting ads, reputation management, and more. Dr. Farina started 22 new patients virtually while physical locations were closed during the global pandemic thanks to the power of our Virtual Consultation strategy. In addition, 50 new patients started in June before we ran the first ad! Dr. Farina continues to partner with us in leveraging the power of modern marketing to reach more people in his community.
Wentz Orthodontics
Wentz Orthodontics had a major challenge: it only had three verified Google My Business accounts prior to working with us. Today, all nine locations are verified, which has driven more calls to the practice as well as given us data on actual activity including calls, directions, and clicks.
Nilssen Orthopedics
Nilssen Orthopedics had recently come to the realization that they needed to move forward and position their practice for the modern era but had no real marketing strategy of their own that would enable them to do this. Dr. Nilssen enlisted our help to accomplish exactly that in an effort to not only leverage the power of modern marketing to their advantage but to also make the proactive leap into the world of inbound marketing with open arms.
Marketing By Practice Type
Implant
By using these dental implant marketing ideas to reach an untapped market, you are elevating your practice to the next level of success. An effective marketing strategy for these devices will attract a new customer base that will increase the growth rate of your business and allow you to perfect more smiles than ever before.
Orthodontics
We know orthodontics. Our proven framework gives you the competitive edge to stand strong in your market. We get you in front of the right prospective patients at the right time. Our tried and true process reduces friction, making it easier than ever to engage, educate, and delight your patients.
Oral Surgery
Building a credible online presence doesn’t happen overnight, but with consistent digital marketing efforts, you can top search results and achieve your dream results in no time. We’ve implemented oral surgery marketing strategies and conducted field research that makes us confident that these methods lead to a significant increase in new patient appointments and periodontal practice growth.
Dentistry
By drawing in more prospective patients and showcasing your expertise and professionalism, you will increase new patient appointments, and your dental practice will enjoy a huge increase in revenue.
Cosmetic Dentistry
We help you identify which digital marketing efforts work best for your practice — while you focus on what you’re good at: cosmetic dentistry. Our team will make sure your practice gets noticed and achieves your desired results.
Pediatric Dentistry
Our team of skilled marketing experts will work with you to create a compelling strategy that targets patients seeking pediatric dentistry services you want to reach most, and ensures you are forging the connections you want.
Periodontics
We rely on a variety of methods to discover your goals, desires, and needs for your periodontic practice. We craft a compelling strategy designed to boost your brand awareness and allow you to connect with patients seeking periodontic services.
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