Resources
Orthodontic Secrets
We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.
Ebooks
Orthodontic Secrets
We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.
Digital Marketing for Cosmetic & Plastic Surgeons
We live in a world that’s constantly changing. The mediums through which we communicate and through which we access media are completely different than they were even a decade ago. And yet, many marketers have remained stuck in the past. This is especially true in the medical industry which, for the most part, clings tightly to the marketing tactics of yesteryear.
Healthcare Marketing: A Guide to Digital Marketing Strategies
You’ve probably heard the term inbound marketing thrown around in professional circles. It’s a primary buzzword in modern marketing, and with good reason. Inbound marketing fills in all the gaps left by old-school marketing. It’s tailored directly to the person that sees it, resolving a defined need of that individual. It’s quick, accessible, and inexpensive. And unlike the billboard, it’s data-driven. In other words, you’ll be able to track everything that takes place as a result of your marketing.
How to Attract Patients With Facebook
This guide will primarily be helpful for businesses that want to generate leads or online sales. Even with these objectives in mind, there are a few stepping stones that precede turning fans into customers.
Recognizing When a New Website is Right for Your Business
Even though your instinct may tell you to embrace the full arsenal of web design tools that are available to you, there are a few that you should be avoiding at all costs. At best, they make a website more difficult to use than it needs to be. At worst, they focus too much on what is hot “now” and will force even more drastic changes in the future.
Inbound Marketing Versus Outbound Marketing
A simple fact of the matter is that there is no “one size fits all” strategy when it comes to marketing. There are a huge number of variables that you have to consider – from the type of message you’re trying to send to the type of audience you’re trying to reach – that will all dictate exactly how, where and most importantly why you should be contacting this particular set of people at this particular moment in their life.
Blog
New Preferred Partner, Merchant Cost Consulting
Are you concerned that your practice is paying too much for credit card processing fees? HIP has recently entered into a strategic partnership with Merchant
Virtual Consults for Orthodontists
Check out this interview with Stacey Bagwell, New Patient Coordinator at Waldman Orthodontics. In this video, you’ll hear exactly how to run a virtual consultation!
Orthodontic Telemedicine with Dr. Keith Dressler, Founder of Rhinogram
Check out this episode with Dr. Keith Dressler, founder of Rhinogram. To learn more about Rhinogram, visit https://rhinogram.com.
Virtual Consultations with SmileSnap
See Patients Anytime, Anywhere with Virtual Consultations 🙌 In this video, Luke chats with Greg Pelelogrom, co-founder at SmileSnap. As the coronavirus outbreak unfolds, your ability to
COVID-19 for Orthodontists with Scott Hansen
Check out this video with Luke and Scott Hansen. More than ever before, orthodontists are going to have to leverage technology to meet patients where
Orthodontic Tips & Tricks for the BEST Patient Experience
Glad to see you back for another episode of All Things Business for Physicians! In today’s episode, we meet with Tracy Martin, a born-and-raised Texan
Success Stories
Fishbein Orthodontics
As industry leaders, Fishbein Orthodontics had gone through an exceptional period of growth over the last few years and needed a modern-day strategy that could actually support it in the digital era. We had worked with Dr. Ben Fishbein in the past to create several videos of patient stories, as well as videos to feature new Fishbein Orthodontics locations that had recently opened.
Dr. Jennifer Orthodontics
As industry leaders, Dr. Jennifer Orthodontics had gone through an exceptional period of growth over the last few years and needed a strong SEO strategy that could keep their practice thriving and continually growing. We had worked with Dr. Jennifer Eisenhuth in the past to create a lasting digital presence. We wanted to take those efforts and that impact one step further.
All Smiles Orthodontics
All Smiles Orthodontics is an industry-leading practice with five locations and a goal to grow by converting more leads into patients. Dr. McDowell wanted to invest more effort in lead follow-through. Also, he wanted the ability to have metrics setup that can be monitored and tracked. Our Patient Acquisition and Retention Framework™ is designed to do that and more! We designed a fully-functioning website with effective search engine optimization (SEO) and implemented digital ad campaigns, retargeting ads, reputation management, and monthly newsletters. Dr. McDowell continues to partner with us in leveraging the power of modern marketing to reach more people in his community.
Farina Orthodontic Specialists
Farina Orthodontic Specialists is an industry-leading practice with three locations in the Tampa area. Dr. Farina had a goal to convert more leads into patients — ultimately serving more people in the community. Our Patient Acquisition and Retention Framework™ is designed to do that and more! We began digital ad campaigns during the global pandemic, retargeting ads, reputation management, and more. Dr. Farina started 22 new patients virtually while physical locations were closed during the global pandemic thanks to the power of our Virtual Consultation strategy. In addition, 50 new patients started in June before we ran the first ad! Dr. Farina continues to partner with us in leveraging the power of modern marketing to reach more people in his community.
Wentz Orthodontics
Wentz Orthodontics had a major challenge: it only had three verified Google My Business accounts prior to working with us. Today, all nine locations are verified, which has driven more calls to the practice as well as given us data on actual activity including calls, directions, and clicks.
Nilssen Orthopedics
Nilssen Orthopedics had recently come to the realization that they needed to move forward and position their practice for the modern era but had no real marketing strategy of their own that would enable them to do this. Dr. Nilssen enlisted our help to accomplish exactly that in an effort to not only leverage the power of modern marketing to their advantage but to also make the proactive leap into the world of inbound marketing with open arms.
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