We're all about growth.
Orthodontic Secrets
We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.
Ebooks
Treatment Coordinator Guide to Patients
Eliminate obstacles so your patients say, “YES!” This guide is for Treatment Coordinators to create the ultimate patient experience with step-by-step strategies to book appointments and build momentum for same-day starts.
TC Checklist
Increase new patient starts with this TC Checklist. After working with the top orthodontic practices in the nation we have put together this checklist for treatment coordinators to help book more new patients and bolster same-day starts.
TC Price Strategies
Discover these 5 game-changing price strategies utilized by the nation’s best orthodontic practices. Discover how to overcome price objections and start more patients every day!
Orthodontic Secrets
We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.
How to Attract Patients With Facebook
This guide will primarily be helpful for businesses that want to generate leads or online sales. Even with these objectives in mind, there are a few stepping stones that precede turning fans into customers.
Recognizing When a New Website is Right for Your Business
Even though your instinct may tell you to embrace the full arsenal of web design tools that are available to you, there are a few that you should be avoiding at all costs. At best, they make a website more difficult to use than it needs to be. At worst, they focus too much on what is hot “now” and will force even more drastic changes in the future.
Inbound Marketing Versus Outbound Marketing
A simple fact of the matter is that there is no “one size fits all” strategy when it comes to marketing. There are a huge number of variables that you have to consider – from the type of message you’re trying to send to the type of audience you’re trying to reach – that will all dictate exactly how, where and most importantly why you should be contacting this particular set of people at this particular moment in their life.
Blog
Experience the Future of Orthodontics: KLOwen’s Affordable System for Precision & Personalization
Every orthodontist strives to provide their patients with excellent treatment that gives them beautiful, healthy smiles. However, achieving this level of perfection requires more than
Brain Fog, Weight Gain, Low Energy? A Transformative Framework for Orthodontists and Dentists
Many driven professionals such as dentists, entrepreneurs, CEOs, and lawyers have given their whole life to their careers. They often prioritize the success of their
Planning Your Next Steps with a Growth Mindset: Chapter 8 + Conclusion of The Scalable Practice
Ultimately, deciding the future of your orthodontic practice should revolve around the type of work experience you desire. If you’re content operating a smaller team
Scaling Your Practice with Satellite Locations: Chapter 7 of The Scalable Practice
Scaling your practice is a journey that requires knowledge, persistence, and dedication. By following the advice given in the previous three books, you now have
Reporting and Measuring Your Growth: Chapter 6 of The Scalable Practice
The importance of measurement in reaching your goals cannot be overstated. Measuring your progress enables you to keep track of your achievements, monitor your performance,
Best Dental Practice Management Software And Reviews
Of all the tools a dentist must use, the most important to building a successful practice isn’t a probe or a drill; it’s dental practice
Success Stories
Wentz Orthodontics
When we started working with Wentz Orthodontics, they were a thriving 9-office practice looking for moderate growth. After all, an 8-figure business can only scale so quickly, right? Before they knew what hit them, Wentz was booking 61% more new patient exams than the previous year and dominating both paid and organic results through the Lubbock, Texas area. Let’s take a look at what happened and how Wentz Orthodontics has added as much as $4.5M in gross production in a single year working with HIP.
Farina Orthodontic Specialists
When we started working with Farina Orthodontics in Tampa, Florida, the circumstances for growing a business were about as dire as possible. The COVID pandemic had just struck, and the restrictions were at their worst. People couldn’t leave the house, offices were closed, and uncertainty was everywhere. So, how did we help Dr. Farina and his team continue to find patients for their three locations? And how did we create growth for them while the world economy was paralyzed? Let’s take a look…
SmileCrew Orthodontics
Dr. Connor Despot bought his practice in Buda, TX, in October of 2019. And while he was planning on growth from the beginning, he describes those early days as “pure chaos.” They were almost 100% dependent on doctor and patient referrals initially, which meant that revenue was unpredictable and outside their control. So they started spending big money on Google ads but couldn’t tell if it was bringing them any business. Dr. Despot was determined to succeed and serve his growing community. And he realized that if he wanted to grow, he’d need to invest in the systems and partners to help him plan, track, and scale that growth. So he hired HIP and implemented our Patient Acquisition and Retention Framework (PARF™). The rest, as they say, is history…
All Smiles Orthodontics
Dr. Ernie McDowell of AllSmiles Orthodontics always believed in marketing. But while he was willing to invest, he was never sure how much it made sense to spend. Because he couldn’t clearly see what that investment was doing for him. But that all changed after he met HIP. Once we started running ads for him and he could see the ROI directly in our PracticeBeacon CRM software, he was hooked.
Cassinelli, Shanker, & Baker Orthodontics
Cassinelli, Shanker & Baker Orthodontics is a beloved institution in the Cincinnati area, with a ⭐⭐⭐⭐⭐ rating on Google on over 650+ reviews. So they’ve done a lot of things right over the years. But when they came to us, they didn’t want to let complacency keep them from realizing their potential. They knew that more growth was possible and wanted a way to squeeze more profit out of their multi-location practice.
Dr. Jennifer Orthodontics
When we met Dr. Jennifer Eisenhuth, she had been running her ‘startup’ practice for 15 years. But, after years of growth and building a well-known practice in the Twin Cities region, her business had hit a wall. And then she met HIP: “I liken it to a rocketship…it was amazing! We started to see the results almost instantly.”
Fishbein Orthodontics
The City of Pensacola sits at the very end of Florida’s Panhandle, about 10 miles from the Alabama border. In 2020, the entire county checked in at a population of just 316,691 people—so it’s not the first place you’d think to look for the nation’s biggest orthodontic success story.
But Dr. Ben Fishbein didn’t let others’ expectations hold him back. When we met him in 2014, he had already grown a successful $2.6M practice. And while many doctors might have felt satisfied to grow slowly and temper their expectations at that point…not Dr. Ben.
Knecht Orthodontics
Dr. Kristen Knecht opened the doors to her brand new practice just days before the COVID pandemic hit. From the very beginning she knew Knecht Orthodontics needed a strong brand identity and an enjoyable experience that would convert a potential lead from information gathering to happy patient. With the help of HIP’s Brand Identity Process and Patient Acquisition and Retention Framework™, Dr. Knecht brought in over half a million dollars worth of digital leads into her pipeline in just 10 months and during a pandemic.
Marketing By Practice Type
Orthodontics
We know orthodontics. Our proven framework gives you the competitive edge to stand strong in your market. We get you in front of the right prospective patients at the right time. Our tried and true process reduces friction, making it easier than ever to engage, educate, and delight your patients.
Oral Surgery
Building a credible online presence doesn’t happen overnight, but with consistent digital marketing efforts, you can top search results and achieve your dream results in no time. We’ve implemented oral surgery marketing strategies and conducted field research that makes us confident that these methods lead to a significant increase in new patient appointments and periodontal practice growth.
General Dentistry
By drawing in more prospective patients and showcasing your expertise and professionalism, you will increase new patient appointments, and your dental practice will enjoy a huge increase in revenue.
Cosmetic Dentistry
We help you identify which digital marketing efforts work best for your practice — while you focus on what you’re good at: cosmetic dentistry. Our team will make sure your practice gets noticed and achieves your desired results.
Pediatric Dentistry
Our team of skilled marketing experts will work with you to create a compelling strategy that targets patients seeking pediatric dentistry services you want to reach most, and ensures you are forging the connections you want.
Implant Dentistry
By using these dental implant marketing ideas to reach an untapped market, you are elevating your practice to the next level of success. An effective marketing strategy for these devices will attract a new customer base that will increase the growth rate of your business and allow you to perfect more smiles than ever before.
Periodontics
We rely on a variety of methods to discover your goals, desires, and needs for your periodontic practice. We craft a compelling strategy designed to boost your brand awareness and allow you to connect with patients seeking periodontic services.
Work With The Growth Partner Behind The Nation's Fastest-Growing Ortho Practices
Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.