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At Macdonald Orthodontics, Dr. Keith Macdonald and Dr. Robert Macdonald lead a team committed to creating healthy, confident smiles across Mesa, Gilbert, and Queen Creek. Known for their fun, caring atmosphere and advanced technology, they have built a reputation as one of Arizona’s most trusted orthodontic practices.
When the practice partnered with us, they were looking for more than marketing. They wanted a growth partner who could strengthen performance, improve team accountability, and create systems that would capture every new opportunity. Together, we have turned that vision into measurable results.
“With the help of HIP we have increased our new patient leads tremendously. I love walking into the office in the mornings, like this morning, and starting our day with 6 or more leads sitting in the queue, just waiting to be called and scheduled for a new patient exam.”
— Tami Parnell, Practice Manager
The results tell the story: 651 new leads in 2024 and a 930% return on ad spend. But the impact goes deeper. With HIP’s guidance, the practice improved conversion processes, streamlined follow-up, and aligned their team to maximize every opportunity.
SEO performance has also surged, with 55 out of 60 tracked keywords improving and 22 ranking in the top three positions. That visibility has translated into more patient inquiries, including a 132% increase in driving direction requests from new prospects searching online.
With the foundation set, the practice is already looking ahead. Their immediate growth plan calls for a 10% increase, backed by strategic ad investments across Google and Meta platforms, and continued refinement of internal systems.
“HIP has followed up and met with us to help make sure we are trained and working their system to our utmost advantage. We have enjoyed the relationship with everyone at HIP and all they have helped us to learn. With their help, it has been easy to keep the leads coming in. Thank you HIP.”
— Tami Parnell, Practice Manager
We designed a modern, patient-focused website that reflects the personality and professionalism of Macdonald Orthodontics. Built with clear navigation, authentic brand voice, and calls-to-action like Free Consult scheduling and a payment calculator, the site makes it easy for patients of all ages to start their smile journey.
The digital front door now matches the warm, welcoming in-office experience, positioning the practice to attract, engage, and convert new patients at every stage.
Our partnership with Macdonald Orthodontics shows how the Patient Acquisition and Retention Framework (PARF®) transforms both marketing results and internal systems. From ad performance to SEO, from team coaching to ROI, we help practices achieve measurable growth that lasts.
If you are ready to strengthen your systems, attract more ideal patients, and grow your practice with confidence, let’s connect. We will show you how PARF® can power your next stage of success.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
Since joining HIP’s Patient Acquisition and Retention Framework (PARF®), Josh Johnson Orthodontics generated 775 leads in under a year, with conversion rates consistently at 75–80%. Within weeks of onboarding, 56 patients had already started treatment and 9 more were scheduled—clear proof of the system’s effectiveness.
In a year when many practices slowed down, Nelson Family Orthodontics grew 20%. With HIP’s coaching, audits, and PracticeBeacon support, their team streamlined follow-up, reduced pending leads from over 60 to zero, and kept new consults flowing. By strengthening their systems and staying accountable, they unlocked consistent results—even in slower seasons.