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At Pensacola Dermatology, Dr. Amy Watson leads a dedicated team that has been serving the Gulf Coast since 2004. With a focus on medical dermatology, skin cancer care, and cosmetic treatments, the practice is known for its patient-centered approach and commitment to long-term skin health.
By 2018, Pensacola Dermatology wanted more than ads. They needed a growth partner who could help stabilize patient flow, strengthen their message, and ensure their digital presence truly reflected their practice. With HIP’s guidance, they’ve seen transformational results.
“Since 2018 when we first partnered with HIP, we have seen a 96% increase in our revenue. Insurance reimbursements have steadily gone down, and while we did add a few providers, I don’t think we would have seen that 96% gain without HIP.”
— Dr. Amy Watson
Dermatology often faces seasonal slowdowns, especially in the winter months. With us, Pensacola Dermatology turned this challenge into an opportunity. By adjusting campaigns during low seasons, they filled their schedule with new patients and kept momentum strong throughout the year.
We also helped the practice refine its branding and marketing strategy to match who they really are: a small, patient-centered dermatology practice focused on authentic care. From messaging to campaigns, everything is designed to reach the right patients while staying true to their values.
“HIP has done an outstanding job helping us tailor our message and really convey the type of practice that we are. They know how to market, they know to whom to market, and they’ve done a terrific job.”
— Dr. Amy Watson
As part of the partnership, we worked closely with Pensacola Dermatology to create a modern website that reflects their mission of comprehensive, patient-first care. The site highlights their expertise in medical dermatology, cancer screenings, and cosmetic procedures, while making it easy for patients to request appointments.
With clear calls to action and a design that matches the professionalism of their office, the website now serves as a trusted digital front door for new patients.
Our partnership with Pensacola Dermatology demonstrates how our Patient Acquisition and Retention Framework (PARF®) creates growth that is both measurable and sustainable. From stabilizing seasonal slowdowns to building authentic digital brands, HIP helps practices reach their goals sooner and with more confidence.
If you are ready to strengthen your systems, attract more of the right patients, and grow with confidence, let’s connect. We’ll show you how PARF® can power your next stage of growth.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
Through their partnership with HIP, Dutchess Orthodontics unlocked new levels of growth, achieving over 1,000% ROI in just 30 days. With strategic guidance, proven systems, and hands-on coaching, the practice continues to see stronger patient flow, higher conversions, and lasting momentum.
Since 2019, the practice has more than tripled in size (from 2 to 7 locations) and has seen production increase by as much as 200 to 300%. Even in slower seasons, the momentum has stayed strong, including the single largest month Dr. Efros had ever had.