We're More Than Marketing.
We're a Movement.
Helping doctors win back their time, build unstoppable practices, and live the life they thought they’d have when they opened their doors.
HIP Was Born Out Of
One Bold Belief
The best marketing doesn’t just fill your schedule—it frees your life. We’ve served over 600 doctors with the mission of scaling their practices without burning out, working weekends, or guessing their next move.
Our mission? To give you more starts, more time, and more freedom.

Our Core Values
Bring Your Genius
We believe everyone has a unique brilliance to offer. We show up fully, lean into our strengths, and use our gifts to solve problems creatively and confidently.
Elevate Others
Success is a team sport. We listen, support, and celebrate each other—lifting teammates and clients higher with every interaction.
Drive Value
We don’t just check boxes—we move the needle. Every task, campaign, and conversation is rooted in delivering meaningful, measurable impact.
Own It
We take full responsibility for our work, our growth, and our results. If there’s a challenge, we step up, figure it out, and get it done.

Our Impact
By The Numbers
Our impact goes beyond the data—it’s about creating freedom, confidence, and momentum for every practice we serve. We measure success in real growth, stronger teams, and lives transformed through intentional strategy.
600+ Practices Served
400% Average ROI
$300M+ Production Driven
60+ Team Members
100K+ New Patient Starts
Thousands of Hours Saved
Meet The Masterminds Behind Your Growth
You’re not hiring a vendor. You’re gaining a team—growth consultants, creative minds, strategists, media buyers, and trainers who are obsessed with your results.
We operate like masterminds, not marketers—fueled by the principles in Master Your Mindset and driven to think bigger, push boundaries, and lead with purpose. At HIP, mindset isn’t a buzzword—it’s the foundation of how we solve, serve, and scale.
Here are just a few benefits of working with us:
- Experts In Practice-Specific Growth Strategy
- Laser-Focused On ROI, Not Vanity Metrics
- Certified Specialists in Paid Ads & SEO
- Experienced Trainers for Front Desk & TCs
- Creatives Who Understand Branding & Conversion
- Strategic Advisors Who Treat Your Goals Like Their Own
- Relentlessly Collaborative & Always One Call Away

Luke Infinger
Co-Founder + CEO

Justin Hual
Co-Founder + COO

Taylor Sohlberg
Director of Operations

Noah Todd
Director of Marketing Operations

Sarah Jaksich
Director of People Operations

Alli McGuire
Director of Finance

Alex Forero
Director of Sales

Jenna Chiaradio
Director of Partner Success

Harrison Bagdan
Senior Practice Advisor

Melissa Gardner
Practice Advisor

Kirsty Johnson
Sales Development Representative

Dr. Brice Giliam
Brand Ambassador / Orthodontist

MariAnn Mobley
Senior Practice Growth Advisor

Andrew Green
Practice Growth Advisor

Zaida Newton
Practice Growth Advisor

Lindsey Curry
Practice Growth Advisor

Kayla Brown
Practice Growth Advisor

Carrie Ivey
Partner Success & Support Team Lead

Haley Carter
Senior Marketing Strategist

Candise Lloyd
Marketing Strategist

Trinity Roy
Marketing Strategist

Abby Garfias
Marketing Strategist

Dominique Wright
Marketing Strategist

Colin Pemberton
Marketing Strategist

Josh Domond
Marketing Strategist

Taylor Curtis
Marketing Strategist

Adele Osorio
Onboarding Specialist

Lily Dominey
Onboarding Specialist

Nic Wilson
Partner Support Specialist

Renee Rosado
Partner Support Specialist

Alyssa Schweninger
New Patient Scheduling Team Lead

Julie Foster
New Patient Scheduling Specialist

Alisha Morin
New Patient Scheduling Specialist

Destinee Sims
New Patient Scheduling Specialist

Jess Parsons
Paid Search Team Lead

Sawyer Bergey
Senior Paid Search Specialist

Jasmine Dayton
Paid Search Specialist

Megan McInroy
Paid Search Specialist

Aidan Tucker
Paid Search Specialist

Tyler Beltz
Paid Search Specialist

Rachel Instone
Paid Social Team Lead

Tyler Barchek
Senior Paid Social Specialist

Corey Sechrist
Paid Social Specialist

Laura Ware
Paid Social Specialist

George Shaba
Paid Social Specialist

Erick Lopez
Paid Social Specialist

Mayde Sierra
Paid Social Specialist

Gretchen Gottwald
Director of Web Operations

Paul Cezanne
Senior Web Developer

Patric Velasquez
Senior Web Designer

Kari Newhouse
Creative Support Specialist

Caitlyn Cook
Creative Support Specialist

Zach Gardner
Full Stack Developer

Nathan Hill
Full Stack Developer

Hunter Stewart
Full Stack Developer

James Kuck
SEO Team Lead

Duncan Harrison
SEO Specialist

Dylan Martinez
SEO Specialist

Hanna Moore
Content Specialist

Matt Arnold
Creative Director

Zach Dykes
Creative Marketing Specialist

Angel Cifuentes
Digital Brand Strategist

Sam Maloyed
Automations Specialist

Anastasia Reyes
People Operations Specialist
Join Our Growing Team
Be a part of the team responsible for developing the framework that has grown more than 300+ orthodontic practices from coast to coast, from small towns to the biggest cities.
We’re looking for more than just team members. We’re looking for innovators who will stop at nothing to serve and lead our partners to reach their maximum potential.
We work hard, play hard, and have awesome benefits (medical, dental, unlimited time off, dogs…you know, the essentials)! Basically, we love what we do and it shows!
We believe anything is possible — and we’re just getting started. If you’re up for the challenge, apply to join our growing team today!
Get More Starts, More Time &
More Freedom Today

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.