The Importance of Accounting for a Healthcare Office

One of the best ways to explain the importance of accounting in healthcare settings is by using Revenue Cycle Management (RCM) as an illustration.  RCM, simply put, focuses on the main reasons for having such…

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How Often Does My Practice Need to Post on Social Media?

Although the issue of how often to post on social media may sound like a simple one, it can be rather complicated for many reasons.  Not maintaining an active/regular presence on social media sites can…

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How to Build the Right Medical Team

Regardless of the setting in question, providing healthcare services requires a great diversity of roles across the board.  At the top of the pyramid, of course, are physicians, followed by Physician Assistants (PAs) and Nurse…

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HIP Creative Redesigns Comfort N Mobility

When we were approached by Comfort N Mobility, Inc. to work on a brand new design for their outdated company website, we could see right away that we would be working with a group of…

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HIP Creative Redesigns the Website for Kirkland, McGhee & Gann

The HIP Creative site redesign of Kirkland, McGhee & Gann is much more than a visual upgrade. The newly responsive, easily navigated, user interface allows potential clients to easily find the information they are looking…

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HIP Creative Launches a New Brand for Top Orthopaedic Group

HIP Creative, the industry leading inbound marketing agency based out of Pensacola, Florida, is pleased to announce that it has recently completed work on a significant brand re-imagining for Florida Bone and Joint Specialists. As…

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marketing budget in 2017

Why You Need a Marketing Budget for 2017

Marketing is perhaps the most important function of any small business. After all, even the best providers of products and services have no chance of survival if nobody knows they exist. Despite this, the vast…

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rotation medical hip creative

HIP Creative Completes Video Work for Rotation Medical

HIP Creative, the Pensacola, Florida-based digital marketing agency, is incredibly proud to announce the completion of a new high-end video for Rotation Medical. Rotation Medical is a medical device company built on leveraging the power…

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4 Ways to Keep Your Practice Ahead in 2017

Healthcare in the U.S. has evolved considerably during the past few years, and that near-continual state of flux means marketers have to be keenly aware of both current and emerging trends that can help keep…

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New High-End Video Work for Tech Startup

HIP Creative, an inbound marketing agency based out of Pensacola, Florida, is pleased to announce the completion of two new high-end videos for Ten8Apps. Ten8Apps is a technology startup specializing in body-worn cameras, in-car video…

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Inbound Marketing: Build an in-house team or hire an agency?

One of the frequently asked questions we get at HIP from business owners is if they should completely outsource their Inbound Marketing or manage their marketing in-house. This decision can rely on multiple factors; cost,…

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Decline of outbound marketing

The Decline of Outbound Marketing

In recent years, society as a whole has become increasingly reliant on technology. And just as the world has changed, so too must advertising; in particular, the mediums companies use to send their messages must…

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