Case Study

Partner: Castilla Orthodontics
Since: February 2022

Mindset Is The Key To Growth

Play Video about Dr. Castilla

A Braces-Only Practice, Starting Over 1,000 New Patients Every Year

When we met Dr. Ana Castilla, she had been running her practice since 2013, growing it from averaging nine starts per month to now doing well over 1,000 starts per year. Since purchasing the practice, her model has evolved over the years, becoming more specialized and more in-tune with the demographic of her target patients.  

Part of that evolution is switching to a braces-only model. For many orthodontists, the shift of moving away from aligners to becoming a braces-only practice can be daunting. Dr. Castilla says she often hears other doctors say they can’t stop doing aligners because there aren’t enough patients.

Talk about mindset — that is absolutely not true,” says Dr. Castilla. And this growth mindset is what led Castilla Orthodontics to partner with HIP.

HIP Helped Castilla Orthodontics Achieve:

+Earned 335% ROI with HIP

+25% Increase in Organic Search Traffic Online

+Fully Integrated with PracticeBeacon Software to Streamline Leads

“It became clear that HIP has not only worked with practices that produce big numbers, but also understands what it takes to succeed in direct to consumer marketing, which is what we live off of.”

-Dr. Ana Castilla

Team Buy-In, Streamlined Leads & Effecient Processes

One aspect of Castilla Orthodontics that truly impressed us was their efficiency and focus on the processes and systems in the office. Dr. Castilla and her husband, Dr. Eddy, have a pulse on everything within the business, managing leads, PracticeBeacon, and other processes.

And with that, having a team that is fully bought-in and excited about the processes and systems that are helping them to do their jobs better. 

Dr. Castilla & Patient

“To the patient, [as an orthodontist] we’re already the expert. It’s about competing on the operations and creating efficiencies to make it easy for patients to choose you.”

-Dr. Ana Castilla

Dr. Castilla & Patient

No Such Thing As A Bad Lead

We trained Dr. Castilla’s team on our proven processes, systems, and strategies for turning digital leads into excited patients — it’s all part of our PARF™ framework.

Her team is full of motivated, quick learners and we used a combination of automation and easy-to-use software to ramp up their conversion rates. This led to the impressive ROI of over 335%.

At the same time, we launched a newly designed and fully optimized site to streamline conversions, making it easy for those new patients to schedule a consultation. And it worked.

Growing an already successful practice requires seamless integration between marketing and customer service. PARF™ gives their team the tools they need to ensure valuable leads from the increase in marketing efforts don’t fall through the cracks.

Ready To Implement A Growth Mindset?

When we implemented our PARF™ framework at Castilla Orthodontics, there wasn’t much we didn’t touch — from upgrading the website to setting up new ad campaigns and training the team on more efficient follow-up practices.

And while the results speak for themselves, Dr. Castilla and her team are not shy about sharing their feelings on the process. We had a visit with their team in January 2023 and were greeted by HIP-themed balloons with “Lead Boss” on them. And that’s what Dr. Castilla and her team are — Lead Bosses.

Work With The Growth Partner Behind The Nation's Fastest-Growing Ortho Practices


Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.

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Our Framework

Patient Acquisition & Retention Framework™

In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.