Case Study

Partner: Leland Orthodontics
Since: June 2023

Over 448% Return-On-Investment Since Partnering With HIP!

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From Small Orthodontic Practice To An Orthodontic Business

Dr. Andrew Leland sought out HIP because he finally realized his “homemade” processes hit a plateau when it came to growth for his practice.

After reading Luke Infinger’s Practice Growth series of books, he declared to his team, “we’re transitioning from a small orthodontic practice into an orthodontic business!”

Dr. Leland knew in order to achieve this he would need scalable processes and training from a real marketing AND consulting agency. Plus, his orthodontist friends were already recommending HIP and he saw the success they were having. So, partnering with HIP was a no-brainer.

Beyond growing his current practice, Dr. Leland also has aspirations of opening up a second practice location. In order to do this successfully and smoothly, he’s implemented our Patient Acquisition and Retention Framework (PARF®) with the idea to replicate it in his second location when ready.

HIP Helped Leland Orthodontics Achieve:

More Than $360K In New Revenue Since Partnering With HIP

+70 New Patients In First 9 Months With HIP

+Over 448% Digital Marketing ROI Since Partnering With HIP

“I want to GROW! I recently announced to my team ‘we’re transitioning from a small orthodontic practice into an orthodontic business.’ Yes, I stole this from Luke Infinger’s books… I read all three before I signed with you guys.”

– Dr. Andrew Leland

Incorporating HIP's Entire Framework From Scalable Training To Streamlined Consultation Processes

One of Dr. Leland’s requirements before opening up a second Leland Orthodontics location is that he wanted his team to feel rock-solid and confident with all their systems and practices.

The Leland Orthodontics team immediately incorporated the Patient Acquisition and Retention Framework (PARF®) upon partnering with HIP. Dr. Leland admitted that their “homemade” systems and processes were not going to get him the results they wanted.

Since that point, Leland Orthodontics has hit some great milestones with over $360K in new revenue stemming from over 70 new patients generated from digital marketing.

On top of that, in 2024 already, Dr. Leland has cut his consultations down to 30 minutes per HIP’s recommendation and surpassed their monthly starts goal.

“I finished reading through [our new HIP site]. Wow! So much amazing content! I think this site is going to be super valuable as a resource for our potential patients looking into our practice. Love the new site.”

– Dr. Andrew Leland


Starting Right With A Brand New Orthodontic Website

The Leland Orthodontics team was poised to grow. They felt as if their previous marketing agency was not geared to help them implement the processes and training necessary. That’s why they chose HIP.

While getting theses systems in place, Leland Orthodontics also kicked off with a brand new, professional orthodontic website. Having this new site in place was a huge piece to getting the entire marketing machine driving conversion.

The HIP Web Design & Development Team went right to work ensuring that lead conversion was at the forefront of the website with dominant SEO driving traffic to their page.

Every single page was crafted with content that not only spoke to the family-friendly culture of Leland Orthodontics, but was also designed to lead those looking to “Put [Their] Best Smile Forward” into booking a consultation with their office.

Ready For The Right Tools To Grow Your Practice?

Leland Orthodontics came to HIP fired up to succeed and proved they are ready to keep on improving and growing even further. From launching a brand new website to incorporating our PARF® framework they are constantly setting new milestones for their office.

Of course, the fact that Dr. Leland’s great leadership came with extreme buy-in, after reading Luke Infinger’s Practice Growth Series books, helped tremendously. He knew that if the practices in those books could transform into full-fledge orthodontic businesses, then so could he and his team.

If you’re ready to take your practice to the next level, reach out to us to discuss how PARF® can help you and your team succeed.

Work With The Growth Partner Behind The Nation's Fastest-Growing Ortho Practices


Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.

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Our Framework

Patient Acquisition & Retention Framework™

In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.