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Potter Orthodontics, led by Dr. Jeffrey Potter, has built a reputation in Yorba Linda and Fullerton for creating confident smiles in a fun and family-friendly environment. Known for their focus on high-quality care, affordability, and community involvement, the practice continues to expand its reach and impact.
Over the last year and a half, Potter Orthodontics has doubled in size while recording the busiest month in practice history. Their growth reflects not only the dedication of Dr. Potter and his team but also the impact of HIP’s proven strategies that help orthodontic practices scale with clarity and confidence.
“We’ve grown a lot. We’ve doubled in the past year and a half. This month, we’re having the busiest month on record. The growth has been tremendous.”
– Dr. Jeff Potter
Before partnering with HIP, Dr. Potter worked with more than 15 different marketing companies, searching for a partner who could match his vision. Despite knowing digital marketing was the key to growth, he struggled to find a company willing to guide him with clarity and accountability.
We changed that. By showing Dr. Potter how to align his marketing spend with his growth goals, we gave Potter Orthodontics a clear path to expansion. With our best practices in place, the practice gained momentum and grew to the size Dr. Potter had envisioned from the start.
“I probably have worked with fifteen marketing companies. HIP is the last company I’ll work with because I know with them, I can grow my practice as big as I want as long as I’m willing to invest in the marketing.”
– Dr. Jeff Potter
In addition to marketing strategy, we provided Potter Orthodontics with a website designed to fuel patient engagement and streamline new starts. The site reflects the practice’s personality while supporting conversions through free consult scheduling, clear financing offers, and family-focused messaging.
This digital foundation has given Potter Orthodontics more than a modern look. It has become a central hub for growth, enabling the practice to scale while staying true to its mission of delivering beautiful, healthy smiles in a fun and welcoming environment.
From building a growth-focused website to launching targeted digital campaigns, we equipped Potter Orthodontics with the tools and strategy needed to turn leads into new patients. By applying the PARF® framework, we helped transform strong community roots into record-breaking practice growth.
With clear leadership from Dr. Jeff Potter, a committed team, and the proven systems we provide, Potter Orthodontics doubled in size within 18 months and reached their busiest month on record.
If you’re ready to take your practice to the next level, connect with us to see how the PARF® framework can help you achieve your growth goals.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
Since joining HIP’s Patient Acquisition and Retention Framework (PARF®), Josh Johnson Orthodontics generated 775 leads in under a year, with conversion rates consistently at 75–80%. Within weeks of onboarding, 56 patients had already started treatment and 9 more were scheduled—clear proof of the system’s effectiveness.
In a year when many practices slowed down, Nelson Family Orthodontics grew 20%. With HIP’s coaching, audits, and PracticeBeacon support, their team streamlined follow-up, reduced pending leads from over 60 to zero, and kept new consults flowing. By strengthening their systems and staying accountable, they unlocked consistent results—even in slower seasons.