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Sherman & Briscoe Orthodontics has been serving East Texas families for generations, building a reputation for trust, care, and long-lasting smiles. Over the years, parents who once came in as teens now bring their own children—a testament to the practice’s consistency and community roots. Every interaction reflects the same promise: attentive service, thoughtful guidance, and results that last.
Led by Dr. Patrick Briscoe and his team, they pair proven expertise with modern processes and a welcoming, educational approach so patients understand their options and feel confident at every step.
When it came time to refresh their systems and marketing, Sherman & Briscoe needed more than a vendor. They needed a true partner who understood their history, their culture, and their vision for growth—someone who could modernize operations, elevate their digital presence, and build a predictable, measurable pipeline without losing what makes the practice special.
“Where HIP has outperformed my expectations is on their ability to tailor something to our practice. Other companies take a cookie cutter approach. Our office is unique, and HIP adapted their model to what we needed.”
– Dr. Patrick Briscoe
From the start, HIP did more than launch campaigns—we brought structure. Clear systems, playbooks, and hands-on training reshaped day-to-day operations, from lead routing and front-desk scripts to KPI dashboards and a tighter creative review.
With detailed onboarding and real-time tweaks to ad copy, targeting, and graphics, Sherman & Briscoe saw immediate gains in operational efficiency and marketing performance.
Those gains showed up in the patient journey: faster response times, higher show rates, and a smoother path from first click to scheduled appointment. Messaging became more consistent across channels, while reporting made it easy to double down on what worked and cut what didn’t, creating a steadier pipeline of qualified inquiries.
For Dr. Briscoe, the biggest shift was trust—handing off marketing and web design wasn’t easy, but we earned it by aligning strategy to the practice’s goals and honoring its legacy.
“From start to finish, HIP presented a plan that really was risk free. Their ability to tailor what they do to the market we’re in has allowed this partnership to flourish.”
– Dr. Patrick Briscoe
As part of the partnership, HIP designed a modern website that moved the practice away from past DIY efforts and into a professional, polished presence. The new site not only reflects the legacy of Sherman & Briscoe but also supports growth through user-friendly design, updated visuals, and clear calls to action. Patients now see the practice’s culture and credibility from the first click.
Under the hood, the site is engineered for performance and conversion: mobile‑first pages that load fast, clean navigation, and an SEO-friendly structure with clear service pages, provider bios, and local content. Intentional conversion paths—sticky calls to action, click-to-call on mobile, online scheduling, and secure forms—make it easy for visitors to take the next step, while integrations and event tracking connect every inquiry back to campaigns.
Sherman & Briscoe Orthodontics found a partner who understood their unique needs and helped them strengthen both their brand and their systems. With our proven Patient Acquisition and Retention Framework® (PARF®), practices across the country are achieving the same kind of clarity and results.
If you’re ready to elevate your practice with strategies that are tailored to you, reach out to HIP today and see how PARF® can help you and your team succeed.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
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