Case Study

Partner: SmileCrew Orthodontics
Since: August 2020

40 New Patients From Digital Ads In 60 Days

Learn how this doctor brought in dozens of new patients while slashing his advertising spend by 50%


How Can You Plan for Growth if You Don’t Control How Many Leads You Get?

Dr. Connor Despot bought his practice in Buda, TX, in October of 2019. And while he was planning on growth from the beginning, he describes those early days as “pure chaos.”

They were almost 100% dependent on doctor and patient referrals initially, which meant that revenue was unpredictable and outside their control. So they started spending big money on Google ads but couldn’t tell if it was bringing them any business.

Dr. Despot was determined to succeed and serve his growing community. And he realized that if he wanted to grow, he’d need to invest in the systems and partners to help him plan, track, and scale that growth.

So he hired HIP and implemented our Patient Acquisition and Retention Framework (PARF™). The rest, as they say, is history…

With Our PARF™ Framework, SmileCrew Orthodontics:

+Started 40 new patients in 60 days

+Cut their digital ad spend by 50%

+Slashed their no-show rate to 4%

“If you sign up for HIP, it will be the single best decision you have ever made for your office.”

– Dr. Connor Despot

Turning Digital Leads Into Paying Patients, Profitably!

Dr. Despot believed that his growth would depend on digital leads. But he knew he needed to have a system that showed him his return on investment, or he’d be flying blind.

When we trained his patient care team to use our PracticeBeaconon CRM software as part of our PARF™ implementation, he could see the dollar amount it cost him to create a patient with Google or Facebook for the first time.

Thanks to his new website, better ads, and ROI transparency, Dr. Despot started 40 new patients in just 2 months from digital ads while spending half of what he had been spending before he met us!

“We had no way of tracking our return on investment. Now, we know exactly what our cost-per-patient is. HIP has created a huge amount of growth and they’ve been immensely helpful to getting us where we are.”

– Dr. Connor Despot

Slashing No-Shows & Mastering Follow-Up To Start More Patients

We trained Dr. Despot’s team on the proven processes, systems, and strategies for turning digital leads into paying patients—it’s all part of our PARF™ framework.

His team were quick learners and used a combination of automation and easy-to-use software to ramp up their conversion rates. As a result, they’ve cut their no-show rate on digital leads to just 4%—which may be the best we’ve ever seen!

Scaling an orthodontics practice requires seamless integration between marketing and customer service. PARF™ gives their team the tools they need to ensure valuable leads don’t fall through the cracks.

Is It Time To Take Control Of Your Own Growth?

Not long after we started working together, Dr. Despot’s largest referring dentist hired an in-house orthodontist. And his #1 source of leads dried up overnight.

For many practices, that would be a crippling blow, but when we spoke to them 3 months later, SmileCrew was still growing rapidly. They never missed a beat. That’s what happens when you take growth into your own hands, rather than waiting for someone else to send you patients.

Today, Dr. Despot’s business has flipped from 100% referral-based to 80% from digital ads. And he can turn up the dial and generate even more leads anytime he needs them.

If you’re ready to break your dependence on referrals, see the ROI on your ad spend, and start converting more of your leads into patients, reach out to us to talk about getting your practice onto PARF™ as soon as possible!

Work With The Growth Partner Behind The Nation's Fastest-Growing Ortho Practices


Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.

Leland Orthodontics

Dr. Andrew Leland sought out HIP because he finally realized his “homemade” processes hit a plateau when it came to growth for his practice. After reading Luke Infinger’s Practice Growth series of books, he declared to his team, “we’re transitioning from a small orthodontic practice into an orthodontic business!”

→ View Case Study
Sparkman Doctors
Sparkman Orthodontics

When Sparkman Orthodontics joined with HIP, they had worked with many marketing agencies over the years. Dr. Sparkman, an orthodontist who has owned a practice for over 17 years, had his goals set and knew it would take the right partnership to reach those goals. The first goal was a new website. One that would wow patients and streamline the process of getting started with treatment. The second major goal was to reach $10 million in production within two years or less.

→ View Case Study

Our Framework

Patient Acquisition & Retention Framework™

In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.