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Southern Roots Dentistry, led by a dedicated team of eight doctors across five locations in Northwest Louisiana, has built a reputation for exceptional patient care grounded in faith, family, and community. Their warm, down-home approach makes every visit feel comfortable and welcoming, while their commitment to quality treatment ensures patients leave smiling.
After working with several marketing companies that fell short, Practice Manager Abby Howell sought a partner who could bring fresh ideas, measurable results, and hands-on support. Since partnering with HIP, Southern Roots Dentistry has doubled new patient numbers in most locations, strengthened their brand presence with a new website, and streamlined appointment requests, payments, and patient forms, with all of it contributing to their continued growth and patient satisfaction.
“We’ve doubled our new patient numbers in most locations since working with HIP. Their support makes it easy to know our marketing is in expert hands, and that peace of mind is invaluable.”
-Abby Howell
When Southern Roots Dentistry joined forces with us, they embraced our Patient Acquisition and Retention Framework (PARF®) to elevate operations, improve lead handling, and enhance the patient journey. Alongside a visually polished new website, we introduced integrated tools like PracticeBeacon for seamless follow-up, plus recommendations for secure patient forms and payment options.
Abby, Southern Roots’ Practice Manager, credits not only the marketing strategy, but also the training her team received as a game-changer. With guidance on how to manage new patient calls effectively, they maximized the value of every lead and built long-term momentum.
“HIP has truly transformed our marketing efforts and results. The guidance, tools, and training they provide have been priceless for our growth and for supporting our team every step of the way.”
– Abby Howell
In February 2025, Southern Roots Dentistry reaffirmed their partnership with us, confident in the value of a growth partner invested in their success. “The level of support and the depth of expertise HIP brings to our team have been invaluable,” Abby shared. “They have truly transformed our marketing efforts and results.” With our continued guidance, they are well-positioned to track production data more effectively and expand their community impact.
Their redesigned website now plays a pivotal role in Southern Roots Dentistry’s growth strategy, serving as both a marketing asset and an operational tool. Beyond attracting new patients, it integrates seamlessly with PracticeBeacon to ensure prompt follow-up, supports online payment capabilities, and provides a platform for future marketing initiatives. This combination makes it a long-term driver of efficiency and conversion.
From launching a brand-aligned website to implementing seamless patient communication tools, our PARF® framework has helped Southern Roots Dentistry convert more leads, strengthen patient relationships, and fuel consistent growth.
If you’re ready to increase new patient starts, improve efficiency, and elevate your brand presence, reach out to us to learn how the PARF® framework can help you and your team succeed.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
After partnering with HIP, everything changed. For the first time, Dr. Okuda saw consistent growth backed by real data and proven best practices. The difference was immediate and measurable, giving his practice momentum he had never experienced before.
From the start, HIP did more than launch campaigns—we brought structure. Clear systems, playbooks, and hands-on training reshaped day-to-day operations, from lead routing and front-desk scripts to KPI dashboards and a tighter creative review.