When Sparkman Orthodontics joined with HIP, they had worked with many marketing agencies over the years. Dr. Sparkman, an orthodontist who has owned a practice for over 17 years, had his goals set and knew it would take the right partnership to reach those goals.
The first goal was a new website. One that would wow patients and streamline the process of getting started with treatment.
The second major goal was to reach $10 million in production within two years or less.
So, Sparkman Orthodontics implemented our Patient Acquisition and Retention Framework (PARF®). The rest, as they say, is history, breaking not only their office records but HIP records as well.
“What brought me to HIP was website design, but, what we found was that PracticeBeacon and the digital advertising were phenomenal.”
-Dr. Kyle Sparkman
After being with another marketing agency for a year, spending thousands each month, and experiencing no noticeable return, Dr. Sparkman and HIP knew that change was needed.
In the first month of our partnership, we had new digital ads created and live on Facebook and Google. And, after the first week, their team had 157 leads in PracticeBeacon, some of which were already scheduled, and a few had even begun treatment.
Within a couple of months of starting with HIP, Dr. Sparkman’s team experienced a new first: “We have three doctors, and we were booked out six weeks. I’ve never experienced that, but it’s a huge example of what HIP can do.“
“Am I impressed with HIP? Absolutely. They have not only met our expectation, they’re way beyond our expectation. They are all stellar!”
-Dr. Kyle Sparkman
We revamped the Sparkman Orthodontics website to optimize for converting prospects to patients. With a bold design and prominent call-to-actions (CTAs), we implemented streamlined appointment scheduling, added an online payment calculator, and made it simple to find their closest office.
Today, their website ranks in the top spot for at least 15 keywords, and has almost 50 keywords within the top three spots. So, while the digital ads get the big headlines, we’re working behind the scenes to ensure their online presence is everywhere, and looks good in the process.
From launching an all-new website, to setting up new digital advertising campaigns and coaching the Sparkman Orthodontics team on how to efficiently land those leads, our PARF® framework transformed their already successful practice.
With great leadership from Dr. Sparkman, full buy-in from his team, and consistent coaching and communication, we were able to successfully reach their goal of increasing from $8 million in production to $10 million in less than two years!
If you’re ready to take your practice to the next level, reach out to us to discuss how PARF® can help you and your team succeed.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
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The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.