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Watterson Dentistry & Orthodontics, led by Dr. Scott Watterson, has earned a strong reputation in Jackson, Michigan, for delivering comprehensive dental care with skill, compassion, and precision. Dr. Watterson and his team serve patients of all ages, offering everything from orthodontics and sedation dentistry to cosmetic treatments, while maintaining a welcoming, family-oriented environment.
As the practice evolved, Dr. Watterson began looking for ways to reach more families, increase starts, and better manage new patient inquiries. That’s when Dr. Watterson turned to HIP and we helped him find a new path of sustained growth even with a small in-office team, while still ensuring the highest level of care and a great patient experience.
“We eclipsed $300,000 in production in April. That was a record month for me, even compared to when I had two associates and five hygienists. Most of our starts in the last three months have come from HIP leads.”
-Dr. Scott Watterson
When Dr. Watterson began working with HIP, his goal was to attract more families, grow his services, and create a smoother patient experience. From the start, we delivered a clear plan that combined marketing expertise, advanced tools, and hands-on coaching. The team implemented targeted campaigns, improved online presence, and integrated PracticeBeacon to manage new patient leads more efficiently.
As interest in the practice increased, our New Patient Scheduling team became an essential extension of the team. It freed up in-office staff to focus fully on patients while ensuring every inquiry was answered quickly and professionally. Alongside marketing results, Our coaching and accountability helped Dr. Watterson shift from doing everything himself to empowering his team, creating a stronger foundation for long-term success.
“HIP has been an excellent choice for my practice. The coaching and accountability, along with ideas and implementation strategies, have been fantastic. I would encourage anyone ready to grow their practice to engage HIP Creative in some capacity now.”
– Dr. Scott Watterson
With our redesign, Watterson’s website became more than an online presence. It transformed into a functional tool for attracting and converting new patients. The updated site clearly highlights the practice’s orthodontic, sedation, and cosmetic services, while making it easy for visitors to request appointments and learn more about their care options.
Dr. Watterson noted that his website has never been more visually appealing or conversion focused than after our redesign. The new design supports marketing campaigns, connects seamlessly with PracticeBeacon, and helps the practice capture and follow up with leads more effectively. “Our website has never been as nice or as functional as it is now. It is an actual instrument for success,” Dr. Watterson shared.
From creating a high-performing new website to launching targeted digital advertising campaigns and providing hands-on coaching, we gave Watterson the tools to attract more patients and convert more leads. These efforts helped the practice connect with more families, highlight specific services, and manage growing interest with confidence.
With strong leadership from Dr. Scott Watterson, full commitment from his team, and consistent guidance from HIP, the practice achieved record production and sustained growth across multiple services.
If you are ready to explore how HIP can help you grow, connect with us to see how our proven strategies can support your success.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
Through their partnership with HIP, Dutchess Orthodontics unlocked new levels of growth, achieving over 1,000% ROI in just 30 days. With strategic guidance, proven systems, and hands-on coaching, the practice continues to see stronger patient flow, higher conversions, and lasting momentum.
Since 2019, the practice has more than tripled in size (from 2 to 7 locations) and has seen production increase by as much as 200 to 300%. Even in slower seasons, the momentum has stayed strong, including the single largest month Dr. Efros had ever had.
