Case Study

Client: Wentz Orthodontics
Since: May 2019
Wentz-Hero-Case-Study-Thumbnail

Increasing Visibility of Multi-Location Orthodontic Practice

Wentz Orthodontics had a major challenge: it only had three verified Google My Business accounts prior to working with us. Today, all nine locations are verified, which has driven more calls to the practice as well as given us data on actual activity including calls, directions, and clicks.

Project Details

Challenges

Lead Generation
Social Media Presence
ROI Tracking

Goals

Increase Online Engagement
Increase Production by 10%
Become the Practice of Choice

Solutions

Website Redesign
Search Engine Optimization (SEO)
Lead Generation Funnels

Modern Update to Highlight Quality, Education, and Culture

We captured high-end photos and video, then layered these visuals throughout the new website. We wanted to reflect the unique personality and family aspect of the brand. In addition, we implemented technology including online appointment scheduling, which has been highly successful for Wentz Orthodontics.

Wentz-About-Case-Study-Thumbnail

Quality Video Production for Various Platforms

In today’s world, video is the leading form of content — and Dr. Wentz is the leader in West Texas. Check out his website and social channels to see a blend of high-production value and social, selfie-style videos.

Our Framework

Patient Acquisition & Retention Framework™

In an effort to both drive more traffic and increase leads, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Wentz Orthodontics needed. We tracked increases across the board from a 61% increase in phone calls to a 13% increase in revenue. Now, Wentz Orthodontics is one of the leading orthodontic practices in West Texas.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their surgery.

Producing Real Results

Wentz Orthodontics had a rock-solid brand, but their digital presence didn’t always reflect. From a dated website to unclaimed Google listings, they needed someone to plug the leaks as well as track new patient conversions across all channels. We were able to complete all of this and more! We have a proven strategy with proven results, and both HIP and Dr. Wentz couldn’t be happier.

61% New Patient Growth

380+ Increase in Organic Results Spots

9 Locations Dominating Visibility

Fishbein Orthodontics

As industry leaders, Fishbein Orthodontics had gone through an exceptional period of growth over the last few years and needed a modern-day strategy that could actually support it in the digital era. We had worked with Dr. Ben Fishbein in the past to create several videos of patient stories, as well as videos to feature new Fishbein Orthodontics locations that had recently opened.

View Case Study
Dr. Jennifer Orthodontics

As industry leaders, Dr. Jennifer Orthodontics had gone through an exceptional period of growth over the last few years and needed a strong SEO strategy that could keep their practice thriving and continually growing. We had worked with Dr. Jennifer Eisenhuth in the past to create a lasting digital presence. We wanted to take those efforts and that impact one step further.

View Case Study

Get Results Now

The-Bridge-Presentation-Thumbnail

What if you could increase your revenue by 400%?

A healthy practice is built on solid science, proven methods, and a clear path to success. Our Patient Acquisition and Retention Framework™ (PARF) puts you in control of finding and keeping the right patients while growing your practice for long-term health. To build a new patient acquisition machine, you need a blueprint, training, accountability, and transparency. That’s what we call The Bridge, which is the first step within PARF™. It’s where we discover your needs and learn how we can help take your practice to the next level.