Create Marketing That People Love
We live in a world that’s constantly changing. The mediums through which we communicate and through which we access media are completely different than they were even a decade ago.
You’ve probably heard the term inbound marketing thrown around in professional circles. It’s a big buzzword in modern marketing, and with good reason. Inbound marketing fills in all the gaps left by old-school marketing. It’s tailored directly to the person that sees it, resolving a defined need of that individual.
It’s quick, accessible, and inexpensive. And unlike the billboard, it’s data-driven. In other words, you’ll be able to track everything that takes place as a result of your marketing.
What You'll Learn
When to Redesign Your Site
Avoiding Certain Features
Designing a Responsive Site
How Often to Redesign Your Site
Choosing the Right CMS
Creating the Right Content
Implementing Inbound Marketing
Using Integrations & Apps
Leveraging Your New Site
Using the Right Tools
Even though your instinct may tell you to embrace the full arsenal of web design tools that are available to you, there are a few that you should be avoiding at all costs. At best, they make a website more difficult to use than it needs to be. At worst, they focus too much on what is hot “now” and will force even more drastic changes in the future. Using the right tools is essential to creating an engaging website that is also user-friendly.
Keeping It Simple
Your website should be easy to navigate and user-friendly. This means you’ll want to avoid unnecessary features like a sliding banner, which is not only detracting but is also not good for mobile devices. It will also cause a page to load much slower than it should. According to KISSmetrics, almost half of all people expect a site to load in less than two seconds. About 40% will abandon a site that takes longer than three seconds to load, so speed is essential. Instead, you should be using a video or single image with a well-placed call to action