For many patients, the cost of orthodontic treatment is a major barrier to getting the care they need. Oftentimes, patients will put off treatment because they don’t have the money upfront to pay for it. As a result, it’s important for your treatment coordinator (TC) to be able to discuss treatment costs in a way that doesn’t cause alarm or discouragement. Here are three tips for doing just that
Avoid Saying the “Big Number” Out Loud
Pre-framing treatment costs is an important part of providing dental care. By doing this, you can help patients make informed decisions about their treatment, build trust with them, and avoid misunderstandings further down the line. There are a few different ways that you can pre-frame treatment costs, including providing estimates upfront and giving patients a breakdown of average prices on your website or in your office. You can also provide financing options for patients who may be struggling to pay for treatment all at once. By taking these steps, you can help make dental care more affordable and accessible for everyone involved.
Offer One Pricing Option
It’s important for your TCs to lead by providing one simple and easy-to-understand option for payment when discussing a patient’s treatment plan. By offering a down payment of $300 or less and monthly payments of $200 or less, you eliminate confusion and make it easy for patients to say yes! Doing so will help ensure that your practice continues its growth trajectory while giving patients the freedom and comfort needed when making such an important decision concerning their health and wellbeing.
Always Mention Coverage, Discounts, and Promotions
The key takeaway here is that transparency and clear communication between providers and patients during treatment plan presentations leads to greater acceptance rates overall—not only because patients feel informed but also because they appreciate knowing exactly how much money they get to save! When you make sure your TC presents all relevant information upfront regarding insurance coverage, promotions/discounts available at your office, followed by payment structures estimated after all savings have been factored in—your patients will appreciate knowing up front exactly what kind of financial commitment lies ahead for them during treatment planning!
It is important to find ways to help people pay for treatments while still getting paid on time and maintaining our practice’s financial security in the process. Offering flexible payment plans and discounts are great ways of doing this while showing your patients that you value them and want them back again in the future! By finding creative ways to accommodate patient cash flow needs while staying financially secure ourselves, we can create mutually beneficial relationships with our patients that will last for years to come!
The Fee Presentation
Streamlining the orthodontic patient financial agreement process doesn’t have to be complicated or time-consuming—it can actually be quite simple! By having a standard agreement form with clear terms and conditions outlined in it, taking the time to explain what your patients are signing up for, and setting up an organized system for tracking these documents electronically or physically filing them away securely—you’ll save yourself a lot of headaches down the line! With these strategies implemented properly into your practice’s workflow, you’ll be able to get rid of those long drawn-out meetings where everyone has different versions of the same document floating around by simply presenting one concise form that both parties can sign off on quickly without confusion or misunderstanding.
Creating an effective pricing strategy is key to getting more people through your door and into treatment as soon as possible. By understanding the challenges that prospective orthodontic patients face—from budgeting worries to scheduling conflicts—and providing flexible payment options and value-added guarantees, you can make it easier for them to start their journey towards a beautiful smile without delay!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!