There will never be a better time to scale your orthodontic practice than TODAY.
According to a new study by Fortune Business Insights...
The US Orthodontic Market will
TRIPLE to more than $10B by 2030...
But there won’t be 3x more private practice orthodontists.
Are YOU ready to capitalize on this once-in-a-lifetime growth opportunity?
The Patient Acquisition & Retention Framework (PARF®)
The Proven Formula for Orthodontic Growth
$150M+
of Revenue Added
$20M+
in Ad Spend and Optimization
412%
Average Return on Investment
Over the past 9 years, we've worked alongside the nation's
fastest-growing orthodontic practices:
From $2M to
$27M in 8 Years!
500% Return on
Investment!
$1M+ Growth
in the First Year!
$4.5M Increase in Production over 3 Years
$300K from Digital
Ads in 4 Months!
From $0 to $2M+ in
Under 3 Years!
The PARF® framework has grown more than 300+ orthodontic practices from coast to coast, from small towns to the biggest cities.
We doubled in production!
Dr. Markus was stuck at $500K per year before HIP. Hear how we were able to double his practice and help change his and his family’s lives.
We are up 60% this year!
It comes down to “you miss 100% of the shots you don’t take.” When I made the decision to grow, I came to HIP with the desire and funding. You are similar to an investment advisor — a true growth partner!
After 9 years and $150M+ of growth, we've discovered...
It's Not As Hard As You Think
to Build a $5M+ Practice...
(You just need to get out of your own way.)
The BIG SECRET of
Top 1% Orthodontists:
They invest their time being an orthodontist and trust others to manage the rest.
There Are 2 Types of Orthodontists
#1: The Status Quo
The Status Quo Orthodontist:
- Highly Educated & Intelligent
- Needs to Be in Control
- Reluctant to Invest
- Think They "Know Best"
- Dismissive of Advice
- Scarcity Mindset
Marketing doesn't solve their problems.
It EXPOSES them!
#2: The Easy Grower
The Easy Grower is:
- Confident Investing in Themselves
- Goal-Driven
- Eager to Learn
- Optimistic
- Open to Change
- Strong Values
ALL of our largest success stories
have been Easy Growers.
Are You An Easy Grower?
OPEN to the possibility that an experienced expert might understand how to make your orthodontic practice more efficient...
PREPARED to implement proven formulas, systems, and strategies that turn average practices into market-dominating forces...
READY to set aside your ego and learn what it takes to scale your practice quickly and predictably...
If so, then get excited...
The Problem with Orthodontic Growth Strategies
Marketing Companies
You Get:
- Slick Digital Ads
- More Leads
- Vanity Statistics (CPC, CTR%)
- Low Return-on-Investment
- Low Return-on-Investment
- Little Transparency
You Don't Learn to:
- Turn Leads into Patients
- Increase Consultation Bookings
- Avoid Catastrophic No-Show Rates
- Pre-Screen Leads to Save Chair Time
- Convert 70-80% of Consults
- Automate Operations with Software
Orthodontic Consultants
You Get:
- Advice on Practice Structure
- Pricing Strategies
- Collections Strategies
- Team-Building Tips
- A Big Bill and Little One-on-One Time
You Don't Get:
- Done-for-You Marketing
- Proven Ad Strategies
- Software To Keep Track of Leads & ROI
- Secret Shop Report Cards
- A 360 Approach
It's NOT enough!
You're left to put the pieces together for yourself.
You don't need another marketing company or consultant.
You need a PARTNER.
HIP is different.
We're an Orthodontic Growth Partner.
We’ll hand you all the systems, tools, and strategies you need to grow your practice exponentially within the next 12 months.
And we’ll give you the ongoing hands-on support and expertise to ensure your team executes them successfully.
What Is An Orthodontic Growth Partner?
Done-For-You Digital Marketing
Growth Automation
Software
On-Demand
Growth Training
Hands-On Support, Consulting, & Coaching
On-Demand Growth Training
Prepare Every Part of Your Organization for Explosive Growth
The Orthodontic Growth Virtual Training
Our best-selling book series presented as an interactive online course featuring videos, quizzes, and workbooks to teach your team to actively support your growth.
The Orthodontic Practice Growth Book Series
Four in-depth books, each covering a different, but critical aspect of optimizing the growth potential of your practice.
Done-For-You Marketing
Attract & Convert More-High-Quality Leads Than Ever Before
We’ll take the highest converting social media ad strategies from the nation’s best practices and put them to work generating leads for you.
We’ll also dive into your story to understand what is unique about your practice and help you bring that message to the world.
Lead
Generation
Search & Social Advertising
Search Engine Optimization
Reputation Management
Reactivation Campaigns
Video
Production
Website
Design
Brand Identity
& Logo Design
Growth Automation Software
Effortlessly Convert Leads into Paying Patients
Our proprietary Practice Beacon software automates lead follow-up best practices to start more patients without overworking your front desk:
- Reach 5x more leads by calling, emailing, & texting 100% of your leads within one minute of receiving a new request.
- Book 2x more appointments by automating 6 touchpoints over the first 3 days to boost contact rates.
- Slash no-show rates with automated multi-platform appointment reminders and a centralized communication app.
- See real-time ROI on ad campaigns and track individual leads through the sales funnel without spreadsheets.
See recorded phone calls, text messages, emails, and even social media DMs for each patient in one place, on your computer, or your mobile phone.
Contact & Qualify 400% More Leads
Automated Lead Follow-Up
Boost Your Contact Rate By 70%
How Is Your Front Desk Doing Today?
What Secret Shops can do for your practice:
- Discover your front desk's real response times
- See if your team is friendly and welcoming
- Make sure follow up is happening at least 6 times with each new lead
Hands-On Support, Consulting, & Coaching
Get side-by-side instruction
& coaching from THE BEST
team in the industry…
- Monthly Secret Shop Reports
- Pre-Recorded Video Trainings
- Live Zoom Training Sessions
- Streamlining Management & Operations
- Fee Sheets for New Patient Consults
- Guides for Using PracticeBeacon
- Call Scripts
- Pricing Strategy Consulting
- Job Descriptions & Hiring Strategies
"What you guys do — marketing, PracticeBecaon, the coaching — is the main reason for my growth! It's been crazy ever since I partnered with you guys!"
Dr. Harris
Harris Orthodontics
33% Growth Last Year
"You have really lived up to the expectation of being a partner. I would never have thought that your TC would teach my TC how to be better at their job. That just shows the relationship."
Dr. Craig Murphy
Murphy Orthodontics
From $200K to $2M in Less Than 2 years!
"I've seen so many doctors paying more money to consultants who only work with average practices, so they don't get access to the kinds of ideas HIP's partnerships bring."
Dr. Kristen Knecht
Knecht Orthodontics
From $0 to $2M in 2 Years!
Remember Your Dream Practice?
It Starts to Become a Reality
The Moment You Commit to Growth:
100%
Partners who fully implemented the PARF® framework returned positive ROI within 6 months of starting the program!
95%
Partner retention rate — over 9 in 10 of our partners choose to renew their contract with us to keep the growing going!
$7 Billion
In Orthodontic Growth Is Up
For Grabs in the Next Decade
Your dream practice could be just 21 days away…
Conversion-Optimized Website
- High-Converting Website Theme
- Modern Website Design
- Mobile-First Functionality
- 10 Pages of Engaging Content
- SEO Landing Pages for Each Location
- Google Analytics Setup
- Ongoing Support & Maintenance
Search Engine Optimization (SEO)
- Appear Higher in Search Results
- Appear Higher in Google Maps Results
- Rank Locally for Every Office Location
- Optimized On-Site Schema
- Optimized Google Business Profiles (GBP)
- Regular GBP Posts and Updates
- Fresh Blog Updates Monthly
Profitable Digital Ad Campaigns
- Tested & Proven Digital Ad Concepts
- High-Quality, Ready-to-Buy Leads
- Facebook Ad Management
- Google Ad Management
- High-ROI 'Retargeting' Campaigns
- Dedicated Landing Pages
- Integrated High-Converting Forms
- Actionable Tracking & Analytics
5-Star Reputation Management
- Grow Your Online Reputation
- Proven Review-Getting Strategies
- Automated Review Requests
- Managed Replies to Online Reviews
- Measurable Metrics & Goals
Sales-Driving Software
- Reply to 100% of Incoming Leads
- Automate Ideal Follow-Up Practices
- Consolidate All Communication to One Platform
- Real-Time ROI Tracking by Lead Source
- Never Lose Track of a Lead
World-Class Staff Training
- Training for Every Position in Your Practice
- Book More Consults
- Reduce No-Shows
- Boost Your Closing Rate
- Overcome Price Objections
- Increase Same-Day Starts
🚀 21 Days to Launch 🚀
After you sign your contract to start PARF®, we can have your first ads running and your team ready to convert new leads into patients in just 21 business days.
Here’s what your first 21 days will look like:
DAY 0
Discovery Call
We’ll discuss where you are in your practice today, your current process, and your goals for the future.
DAY 0
Solutions Call
We’ll reveal the exact steps we’ll take to get your practice growing over the next 12 months.
🎉 Contract Signed 🎉
DAY 1
Welcome Email
Congrats on investing in yourself! Within a day of signing the contract, we’ll send a message to welcome you to PARF® and schedule your kickoff call.
DAY 3
Kickoff Email
In this message, we’ll lay out the materials we’ll need and the timeline to ensure you're on track to launch your first ads in 21 days.
3 DAYS
Worksheets & Access to Accounts
You have 3 days to fill out our discovery form and worksheets and give us access to the accounts we’ll need.
DAY 11
Kickoff Call
With your info in-hand, we’ll walk your team through implementing the conversion-boosting strategies of our PARF® framework.
DAY 15
Web Discovery Call
We'll review your current website and our strategy to optimize your online presence through powerful SEO, design, and content.
DAY 21
Your Ads Go Live!
It's showtime! We'll get on a call to discuss the final ads before pushing the launch button on your new campaign. You might even book new patients on the same day!
🚀 PARF® Launches 🚀
DAY 31
2-Week Check-In
After 2 weeks of ads, we’ll review your success together and discuss how PARF® can help you build even more momentum with new patient starts!
NOTE: The timeline is approximate (based on business days) and depends on your team getting us all the info we ask for within the indicated timeframes.
