Inbound vs. Outbound Marketing
What is the difference?
Create Marketing that People Love
We live in a world that’s constantly changing. The mediums through which we communicate and through which we access media are completely different than they were even a decade ago.
You’ve probably heard the term inbound marketing thrown around in professional circles. It’s a big buzzword in modern marketing, and with good reason. Inbound marketing fills in all the gaps left by old-school marketing. It’s tailored directly to the person that sees it, resolving a defined need of that individual.
It’s quick, accessible, and inexpensive. And unlike the billboard, it’s data-driven. In other words, you’ll be able to track everything that takes place as a result of your marketing.
This eBook will show you how to:
- Benefits of Inbound Marketing
- How to Get a Greater ROI
- Implementing Inbound Marketing
- How to Naturally Attract Leads
- Adding Value to Prospects
- How to Hire an Inbound Agency
“Understanding the benefits and advantages of Inbound Marketing is a big deal. Having this understanding allows me to better communicate my goals to the team at HIP.”
Dr. Nathan Patterson, Owner of Patterson Plastic Surgery
Take a Sneak Peak Inside This Guide
Inbound Marketing vs Outbound Marketing
A simple fact of the matter is that there is no “one size fits all” strategy when it comes to marketing. There are a huge number of variables that you have to consider – from the type of message you’re trying to send to the type of audience you’re trying to reach – that will all dictate exactly how, where and most importantly why you should be contacting this particular set of people at this particular moment in their life.
When it comes to exactly how you choose to spend your marketing dollars, there are two main forms of marketing to choose between: inbound marketing and outbound marketing. Both essentially take you to the same destination, but the approach used to get there is wildly different. It’s a bit like choosing to take a plane to go on vacation versus getting in an RV and driving across the country – you’ll still get exactly where you’re going, but the experience will be dramatically different along the way.