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What's the biggest difference between a practice that starts dozens of new patients every month...
...and one that struggles just to meet last year's numbers?
The Patient Acquisition & Retention Framework (PARF®)
The Framework Proven to Grow Orthodontic Practices of Any Size
8 Years
Testing & Development
$10m+
Ad Spend & Optimization
412%
Average Return On Investment
The Proven Formula for High-ROI Growth Month After Month
Meet one of our first partners...
Fishbein Orthodontics
Partner Since 2015
- 1 Doctor
- 3 Locations
- Less Than $2 Million in Revenue
- 6 Doctors
- 8 Locations
- More Than $25 Million in Revenue
And one of our more recent partners...
All Smiles Orthodontics
Partner Since 2019
In just two years:
- Now averaging 250+ starts per month
- Tracked 1.5M just in PracticeBeacon (not total production, but just through our direct ads and website leads)
- 500% Return On Investment
We've Used Our Framework to Grow 200+ Practices from Coast to Coast
Fueling the nation's fastest-growing orthodontic practices...
The question that started it all 4 years ago was...
Why Were 10% of Our Partners Generating 90% of the Profits?
The Surprising Science Behind
Starting More Patients from Digital Leads
1. Response Time
The 5 Minutes Between Fully-Booked and Business-As-Usual
2. Persistence
The "Rule of 6" That Doubles Your Chances of Success
Mindset is 80% of the Battle
Every Opportunity is a Good Opportunity
There Are No "Bad Leads," Only Broken Processes
Yes, digital leads are different than referrals or phone calls. That’s why you need the proven framework for consistently and reliably turning digital leads into paying patients…
We've Used PARF® to Grow Established Practices AND Startups With Unbelievable Success
A massive $2,540,000 in only 16 months of running PARF®!
Behl Orthodontics skyrocketed their revenue into the stratosphere since implementing PARF®. After just 16 months of implementing our system, they’ve already started new patients worth over $2.5 million from digital leads. Even for an established practice, the sky is the limit when you master the formula for turning digital leads into patients!
“I know doctors who work 5 or 10 years to get to this level and it’s all happened so quickly. I couldn’t have done that on my own.” – Dr. Kristen Knecht
From startup to 471% ROI during a pandemic with PARF®!
Dr. Kristen Knecht opened the doors to her brand-new practice just days before the COVID pandemic hit. But with the help of PARF®, she’s still brought over half a million dollars worth of digital leads into her pipeline in just 10 months. You don’t need years of experience and the support of local GP’s to build a successful practice, you just need PARF®!
Added more than $347,000 in sales at a 586% ROI in just 6 months!
Cassinelli, Shanker & Baker Orthodontics is a well-established practice in Cincinnati. But, in just 6 months since implementing PARF®, they’ve started 69 new patients worth $347,548 from digital leads! Don’t hustle for years (or decades) to build the practice you want — get the proven system for turning leads into patients today!
We doubled in production!
Dr. Markus was stuck at 500k per year before HIP. Hear how we were able to double his practice and help change his and his family’s lives.
Introducing PARF®
The Patient Acquisition & Retention Framework
The proven 3-part framework that’s helped 170+ orthodontists turn digital leads into patients and scale their practices faster than they thought possible.
ATTRACT
Brand
Offer
Opportunity
COMMIT
Opt-in
Inquiry
SCHEDULE
Nurture
Build Connection
Convert
CONSULT
Free Consult
Present Plan
START
Sign Contract
Start Treatment
PART 1: MARKETING
Attract More High-Quality Leads
Growth starts with a strong brand and lead-generation strategies.
PARF® guarantees that you’re putting a strong brand out into the world, to attract the best possible leads.
Lead
Generation
Search & Social Advertising
Search Engine Optimization
Reputation Management
Email Marketing Campaigns
Video
Production
Website
Design
Brand Identity
& Logo Design
PART 2: SOFTWARE
Convert Your Leads Into Paying Patients
Our PracticeBeacon software becomes your
control center for lead conversion.
- Call, email & text 100% of your leads within one minute of receiving a new request
- Automate 6 touchpoints over the first 3 days to boost contact rates
- Consolidate phone, email, text messages, AND direct messages onto one platform
- Track individual leads and your overall ROI in real-time without spreadsheets or manual tracking forms
PART 3: TRAINING
Prepare Your Front Desk to Close More Deals
Our orthodontics sales experts will coach your team through creating and implementing processes that help you book more consults every month.
- Reduce no-shows
- Speed up your intake process
- Get new consults into your chair faster
- Learn where leads get "stuck" in your funnel
- Improve your patient experience to generate better reviews & more referrals
- Hold your team accountable for your success
PARF® Orthodontic Growth Framework
Your Growth Starts Now
PARF® gives you every tool you need to quickly create scalable, high-ROI growth.
From getting leads to starting patients to building your reputation—it's all included.
Explore the toolset that will change everything for your practice:
Conversion-Optimized Website
- High-Converting Website Theme
- Modern Website Design
- Mobile-First Functionality
- 10 Pages of Engaging Content
- SEO Landing Pages for Each Location
- Google Analytics Setup
- Ongoing Support & Maintenance
Search Engine Optimization (SEO)
- Appear Higher in Search Results
- Appear Higher in Google Maps Results
- Rank Locally for Every Office Location
- Optimized On-Site Schema
- Optimized Google Business Profiles (GBP)
- Regular GBP Posts and Updates
- Fresh Blog Updates Monthly
Profitable Digital Ad Campaigns
- Tested & Proven Digital Ad Concepts
- High-Quality, Ready-to-Buy Leads
- Facebook Ad Management
- Google Ad Management
- High-ROI 'Retargeting' Campaigns
- Dedicated Landing Pages
- Integrated High-Converting Forms
- Actionable Tracking & Analytics
5-Star Reputation Management
- Grow Your Online Reputation
- Proven Review-Getting Strategies
- Automated Review Requests
- Managed Replies to Online Reviews
- Measurable Metrics & Goals
Sales-Driving Software
- Reply to 100% of Incoming Leads
- Automate Ideal Follow-Up Practices
- Consolidate All Communication to One Platform
- Real-Time ROI Tracking by Lead Source
- Never Lose Track of a Lead
World-Class Staff Training
- Training for Every Position in Your Practice
- Book More Consults
- Reduce No-Shows
- Boost Your Closing Rate
- Overcome Price Objections
- Increase Same-Day Starts
95% Partner Retention Rate
We Will Grow Your Practice
But First, You Have to COMMIT to Growth!
100% of our partners that fully implemented our marketing, systems, and software systems in the PARF® framework returned positive ROI within 6 months of starting the program!
And that high-profit growth doesn’t stop— as proven by a 95% partner retention rate that’s unheard of in orthodontic marketing.
Will you be our next success story?
When you’re ready to fully commit to executing an explosive growth plan for your practice, PARF® can put you on a growth track in as little as 3 weeks…
Don't wait! Your dream practice
could be just 21 days away...
🚀 21 Days to Launch 🚀
After you sign your contract to start PARF®, we can have your first ads running and your team ready to convert new leads into clients in just 21 business days.
Here’s what your first 21 days will look like:
Discovery Call
We’ll discuss where you are in your practice today, your current process, and your goals for the future.
Solutions Call
We’ll reveal the exact steps we’ll take to get your practice growing over the next 12 months.
🎉 CONTRACT SIGNED! 🎉
DAY 1
Welcome Email
Congrats on investing in yourself! Within a day of signing the contract, we’ll send a message to welcome you to PARF® and schedule your kickoff call.
DAY 3
Kickoff Email
In this message, we’ll lay out the materials we’ll need and the timeline to ensure you're on track to launch your frst ads in 21 days.
3 DAYS
Worksheets & Access to Accounts
You have 3 days to fill out our discovery form and worksheets and give us access to the accounts we’ll need.
DAY 11
Kickoff Call
With your info in-hand, we’ll walk your team through implementing the conversion-boosting strategies of our PARF® framework.
DAY 15
Web Discovery Call
Together, we'll review your current website and discuss our strategy to optimize your online presence through powerful SEO, design, and content.
DAY 21
Your Ads Go Live!
It's showtime! We'll get on a call to discuss the final ads before pushing the launch button on your new campaign. You might even book new patients on the same day!
🚀 PARF® LAUNCHES! 🚀
DAY 31
2-Week Check-In
After 2 weeks of ads, we’ll review your success together and discuss how PARF® can help you build even more momentum with new patient starts!
NOTE: The timeline is approximate, based on business days, and depends on your team getting us all the info we ask for within the indicated timeframes.
