Ultimately, deciding the future of your orthodontic practice should revolve around the type of work experience you desire. If you’re content operating a smaller team and striving to achieve personal success, then a lifestyle practice may be the perfect fit. If you aspire to reach new heights and contribute to the community’s oral health on a broader scale, then a scalable practice may be the way to go. Whichever path you choose, remember that having a positive work culture, efficient processes, and satisfied staff is critical for running a successful practice, enabling you to serve your patients to the best of your ability.
Making the Proper Investments
Have you ever heard of the saying “a penny saved is a penny earned?” It’s a great concept to live by in everyday life, but it’s not necessarily the best advice for business owners. The truth is, you need to spend money to make money. Billionaire entrepreneurs like Richard Branson and Elon Musk didn’t scrimp and save when they created their businesses – they invested heavily in the things that would bring them cash flow. If you’re wondering how to grow your business, it’s time to rethink your spending strategy. If you want to grow your business, you need to be willing to spend money to make money. It’s not enough to save up a thousand pennies – you need to invest that money in strategic ways that will bring you cash flow down the line. Don’t be complacent, focus on the patient experience, take a long-term view, and be intentional with your spending. By doing so, you’ll be setting yourself up for success and growing your business in the best way possible.
Laying Out a Plan
Starting your orthodontic practice growth journey can be a challenge, but finding the right people, being transparent about what growth looks like, and getting them to buy into your vision are critical steps to take. Building a team that shares your passion and commitment to growing your practice is essential to achieving success. Remember to be patient and take the necessary steps before hiring a COO to help manage your practice. With the right team in place and the right systems set up, your orthodontic practice can achieve great things. So take the first step today and start putting these strategies into action. With the right mindset and the right approach, you can achieve your growth goals and build a thriving orthodontic practice that you can be proud of.
Creating the Right Culture
By making small changes such as painting your walls, removing your glass barriers, building a fun and hardworking team, and providing exceptional patient service, you can make your orthodontic office a place for people to enjoy. Patients want to feel comfortable, safe, and respected when they visit your office. By creating a welcoming and positive atmosphere, you can differentiate yourself from other orthodontic practitioners and build a loyal patient base. With some effort, creativity, and empathy, you can transform your office into a destination that people look forward to visiting. You can only achieve this by changing your work culture. To improve the culture in your practice, you can start by asking yourself simple questions like:
- What are my core values?
- Do my people share the same core values?
- How do I want people to feel when they enter my practice?
- How do I make sure my staff always have a positive attitude while they’re working?
- Am I hiring people who want to provide the best patient experience?
- How can I make people feel more comfortable when they come to my practice?
- Does my office feel inviting?
- Am I doing things that make people motivated to work?
- Do I celebrate wins or just penalize faults?
Creating a positive office culture takes time and effort, but the benefits pay off in the end. A positive culture leads to happy patients, increased staff satisfaction, and improved business success. By ditching uncomfortable waiting room chairs, brightening up your office, celebrating your team, implementing team-building exercises, and getting inspired, you can create a workplace that fosters positivity and collaboration. So, take the time to invest in your team and your practice.
In conclusion, creating a positive practice culture takes time and effort. By establishing core values and DNA, having a growth mindset, setting clear expectations, hiring the right people, and creating the right energy, you can create a practice culture that your staff and patients appreciate. Remember that culture is a continuous process that requires constant attention and effort. Above all, cultivating a growth mindset is essential for building a thriving orthodontic practice. A growth mindset emphasizes effort, learning, and serving others, leading to a willingness to take on challenges, seek out new learning opportunities, and build a team of like-minded individuals. By adopting a growth mindset, you can overcome growing pains, establish a solid foundation for success, and become part of the top 1% of orthodontic practices. So, if you’re looking to take your practice to the next level, I encourage you to start by developing a growth mindset and putting it into action.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!