Scaling your practice is a journey that requires knowledge, persistence, and dedication. By following the advice given in the previous three books, you now have the tools and resources to grow your practice successfully. Remember that scaling your practice is not a one-time event, but an ongoing process that requires continuous improvement. By tracking your numbers, implementing systems and processes, investing in marketing, focusing on patient satisfaction, and hiring the right people, you can achieve your goals and take your practice to the next level. To do this right, you need to have the following:
- A vision for your practice.
- An integrator to implement that vision.
- The right org chart that has the right people in the right seats.
- A strong brand and culture.
- An exceptional hiring and onboarding process.
- Top-notch systems to measure and report your growth.
It would be best if you executed each of those things to its full potential and capacity to see exponential growth. And the most important part? Consistency, because true growth only occurs when true consistency is maintained
Effectively Maintaining a Satellite
Owning and operating a successful orthodontic satellite practice requires investing time, effort, and resources to reach its full potential. To maintain and grow your satellite practice, consider the essentials: finding a model that works, scheduling appointments at full capacity, selecting the appropriate location, and being able to predict future hotspots. By focusing on these four aspects, you can establish a successful orthodontic satellite practice in a competitive market.
The Bullet-Proof Model
Designing and implementing a tried and tested model that guarantees success across all locations is essential for orthodontic practice growth. To develop such a model, focus on:
- The right people to fill the right seats.
- Effective training and coaching methods.
- A strong leadership team.
- A positive brand and culture.
- Efficient systems.
Embracing these components and staying true to your vision and values will ensure your practice’s success and help build a strong reputation and following. Opening up a satellite location can be an exciting opportunity, but it’s essential to maximize your current practice’s growth before branching out. Consider maximizing your current schedule, finding the right location, and paying attention to up-and-coming areas in your community to determine where and when to open up your satellite practice.
Best Practices to Consider
If you’re an orthodontist looking to expand your practice, opening a satellite location can be a great way to increase your reach and attract new patients. However, before you can even start planning the logistics of a new practice, you need to determine how much you need to be producing in a given timeframe to make it financially viable. Here are some tips to consider if you do decide that it’s the right time to open your first satellite practice:
- Open each location part-time to start and get your team to travel between them.
- Plan to hire an associate doctor, either on a salary or per diem basis.
- Don’t open satellites you don’t plan on using.
- Try to maximize your satellites within two years.
Setting production goals for an orthodontic satellite location is a crucial step in the planning process. By assessing your current practice, calculating your overhead costs, and setting realistic production targets, you can create a roadmap for success that guides your marketing and growth strategies. With careful planning and ongoing measurement, you can build a thriving orthodontic practice that meets the needs of your patients and community.
Developing the right mindset is critical for scaling your practice. Maintaining a success-oriented attitude, focusing on your goals, embracing change, building a positive company culture, and seeking out support are excellent ways to stay on track and progress toward your goals. Remember that the growth process takes time, effort, and dedication, but with the right mindset, you can achieve anything. Don’t forget to re-evaluate your “why” regularly and implement the best practices that work for you and your team.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!