“In early 2014 the Southern Pine Inspection Bureau was an organization eager for updating its brand image. To kick off the process off we invested in a brand refresh with HIP Creative. The project was a great success and provided the platform for us to move forward, continuing to refine the SPIB brand. It was a great experience for our staff to be part of the process and grow together as one unit. The new brand represents today’s SPIB in a way that honors the past 100 years of the organization. HIP continues to be a valuable part of our team and assists us with all aspects of marketing.”