As an orthodontist, your website plays a vital role in your digital marketing efforts. However, many orthodontic sites have untapped potential when it comes to generating new patient leads through search engine optimization (SEO). By taking a strategic approach to your website’s design and SEO, you can significantly boost online visibility and grow your practice.

Why SEO Matters for Orthodontic Practices

In today’s digital landscape, patients increasingly begin their research for an orthodontist online through search engines. SEO refers to techniques for improving a site’s search visibility so it ranks higher in organic results.

Proper SEO optimization is crucial because over 90% of online journeys start with a search. Well-optimized orthodontic websites see substantial benefits like increased traffic, more contact requests, and higher conversion rates over time. By appearing higher in search results for relevant keywords, SEO drives qualified leads directly to your site.


The Importance of an Integrated Design and SEO Strategy

To maximize results, it’s best to consider design and SEO simultaneously from the start of website development. An integrated approach allows creative and technical teams to collaborate closely on crafting pages optimized for both usability and search engine visibility.

Design teams at HIP thoroughly research orthodontists to understand their unique brand and goals. This comprehensive knowledge informs every aspect of the site design. Elements like navigation, calls-to-action, and internal linking are strategically optimized to improve the user experience while also boosting SEO performance.

Once the design foundations are in place, SEO optimization begins on all content – including pages, blog posts, images and video. HIP targets specific keywords and local search patterns to ensure your site ranks for high intent queries related to your practice.

Regular analytics monitoring and search console data aids ongoing optimization of keywords and on-page elements. Advanced techniques like link building reinforce relevance and authority over time. Comprehensive reporting proves the tangible impact of these efforts.


The Benefits of HIP’s Approach

Leveraging their deep orthodontics experience, HIP has developed a proven framework refined across over 250 specialized dental sites. Websites developed through HIP see clear advantages:

– Higher organic visibility in local search results for top converting keywords and phrases

– Monthly increases in website traffic and contact requests as SEO strategies take effect

– Transparency into the specific SEO tactics generating new patient leads

– Insights to continually refine optimizations based on measurable performance

– Expert guidance tailored exclusively to the orthodontic specialty


Whether enhancing an existing site or starting from scratch, orthodontic practices gain a strategic partner committed to growing their business online. HIP helps optimize each site’s full potential to attract more treatment seekers in every practice’s local community.


Book a Discovery Call today to help your practice grow: