November 24, 2025

Your SEO is technically in place. Your city name sits in a few headings. Your Google Business Profile exists. On paper, you’re doing local SEO. In reality, you’re invisible to families 15 minutes away who could become lifetime patients. The practices winning right now aren’t just doing SEO for Orlando or Pensacola. They’re targeting specific neighborhoods, suburbs, and nearby towns with content that speaks directly to those communities. That’s hyperlocal SEO, and it’s the difference between ranking and becoming the obvious choice.