A one-doctor practice with $2 million of EBITDA might sell for 7.5x to 8.5x, or stall on key-person risk. Brian Christensen of 7 Pillars walks Luke Infinger through a DSO sale, from the engagement letter to diligence, and explains where the 2026 market is heading.
What Is My Practice Worth When Selling To An OSO Or DSO In 2026? Read More »
More than 90% of dentists negotiate their office real estate with no representation, and CARR founder Colin Carr says it costs them around $300,000 on a typical lease. Here is where that money goes and when to bring in a broker.
Why Most Orthodontists Get Their Commercial Leases Wrong Read More »
A physician earning $350,000 a year is a top 1% earner, so why do so few build real wealth? Orthopedic surgeon Dr. Eric Nilssen breaks down the income-versus-wealth gap, tax strategy, whole life insurance, and the disability coverage every doctor needs.
Why Do High-Earning Doctors Struggle to Build Wealth? Read More »
Ranking number one means nothing if your site doesn’t convert. Luke Infinger and James Kuck walk through the six must-haves for the best orthodontic and dental website in 2026, from trust signals to tracking exactly how many new patients your site brings in.
Best Orthodontic and Dental Websites: 6 Must-Haves for 2026 Read More »
Straight teeth are the easy part. HIP practice advisor Melissa Gardner breaks down the orthodontic patient experience across four stages, from the first impression at the door to a debond celebration that turns finished patients into your best referral source.
Orthodontic Patient Experience: A Practice Advisor’s Playbook for 2026 Read More »
A patient objection is rarely a rejection, it’s a request for validation, and most of them trace back three steps earlier in the consult. HIP Creative’s coaches break down how orthodontic and dental teams turn “no” into “not yet.”
Inside the “No” That Every Orthodontist Handles Wrong Read More »
Amanda Floyd has helped grow Fishbein Orthodontics into a 100-person, nine-office group. She breaks down how to grow when the market is down: measure on a three-year CAGR, spend more on marketing, and let a confident treatment coordinator close same-day.
Most practices try to fix case acceptance with a new script. Luke Infinger argues the belief comes first. Six mindset shifts covering who should hold the TC role, why the patient is already pre-sold, and how to cut your consult in half.
The 6 Treatment Coordinator Mindset Shifts That Take Close Rates to 75% Read More »
Most dental practices run paid ads before they have built a real online presence, and that sequence is why the ads underperform. Luke Infinger of HIP Creative explains the Congruence Effect: why your brand and findability have to come first, and what the data says about the cost of getting it backwards.
The Brand Strategy Mistake Costing Your Dental Practice Patients! Read More »
Most practices run ads too early and waste up to 40 percent of the budget. Luke Infinger lays out the correct marketing sequence for orthodontists in 2026, brand first, findability second, amplification last, with the numbers behind each move.
After Growing 580+ Orthodontic & Dental Practices, Here’s What Works in 2026! Read More »
Most orthodontists cringe at the word sales, but failing to win the consult sends patients down the street. Luke Infinger breaks down the case acceptance system HIP Creative teaches: assume the patient is pre-sold, pre-frame objections, and present one clear payment.
How Should an Orthodontic Practice Present Payment Options at the Consult? Read More »
Ranking number one for “orthodontist in your city” comes down to on-page audits, a fully optimized Google Business Profile, and link building done in the right order. Luke Infinger and James of HIP Creative break down the playbook for single and multi-location practices.
How Do You Rank Number One for “Orthodontist” in Your City? Read More »