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Dr. Ouellette, the owner of St. Johns Orthodontics, faced the challenge of slow, steady growth in his practice after six years of operation. With a Google presence that was weak and a desire to see his practice grow beyond its current state, Dr. Ouellette sought a partner who could help him reach new heights.
When Dr. Ouellette approached HIP, his practice was barely hitting the $1 million mark. He was content with the growth but knew it wasn’t fast enough to meet his long-term goals. His dream was to double his revenue but with limited marketing strategies, achieving that seemed out of reach.
That’s when he decided to partner with HIP. The results? A staggering transformation that exceeded all expectations.
“The biggest thing that that I love about hip is that I don’t really have to worry and I know that it’s being done. And so I take solace in the fact that I know where my patients are coming from.”
–Dr. Ouellette
Upon partnering with us, Dr. Ouellette immediately saw the value of having a dedicated team that truly understood the needs of his practice. We began by enhancing St. Johns Orthodontics’ online presence, particularly on Google, where the practice had previously struggled. The revamped website and strategic online advertising campaigns put Dr. Ouellette’s name in front of potential patients who might have otherwise gone elsewhere.
But our impact went beyond just boosting visibility. Dr. Ouellette appreciated our ability to tailor the approach to fit his specific needs, rather than forcing a one-size-fits-all solution. From the initial focus on advertising to becoming a full HIP partner, Dr. Ouellette witnessed a comprehensive transformation in how his practice attracted and retained patients.
We also helped Dr. Ouellette optimize his practice operations, ensuring that every new patient acquisition was maximized for long-term growth. By maintaining a focus on patient experience and customer service, the practice was able to convert new leads into loyal patients who, in turn, referred others. This ripple effect of referrals and word-of-mouth marketing further amplified the practice’s growth.
“Our numbers were thirty nine percent higher than they were they year before [HIP]. It’s my eighth year in practice and this year was thirty nine percent higher in production and thirty nine percent higher in collections. HIP has definitely paid for itself in the first year alone. Even this year I’m seeing an increase of about ten percent through April.“
-Dr. Ouellette
The results of the partnership with HIP were nothing short of extraordinary. In 2023, St. Johns Orthodontics saw a 39% increase in production and a 30% increase in collections compared to the previous year. Dr. Ouellette was not only able to see immediate returns, but he also noted a 10% growth in the first few months of the following year. His investment in HIP proved to be more than worthwhile, with a remarkable 488.06% ROI. The practice gained 89 new patients, generating $435,500 in new revenue—all from a total spend of $89,230.43 with HIP.
Moreover, Dr. Ouellette’s concerns about competing with larger, corporate practices in the area were alleviated. With our strategies in place, St. Johns Orthodontics became a well-known name in the community, attracting patients who valued personalized care over generic, high-volume orthodontics. The practice’s close rate soared to nearly 90%, demonstrating the effectiveness of both the marketing and the in-office experience.
Dr. Ouellette’s journey with HIP showcases the power of targeted marketing and tailored strategies in driving significant growth. St. Johns Orthodontics not only achieved its ambitious goals but exceeded them, proving that with the right partner, remarkable results are within reach.
If you’re ready to take your practice to the next level, reach out to us to discuss how our framework can help you and your team succeed.
Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.
Dr. Andrew Leland sought out HIP because he finally realized his “homemade” processes hit a plateau when it came to growth for his practice. After reading Luke Infinger’s Practice Growth series of books, he declared to his team, “we’re transitioning from a small orthodontic practice into an orthodontic business!”
When Sparkman Orthodontics joined with HIP, they had worked with many marketing agencies over the years. Dr. Sparkman, an orthodontist who has owned a practice for over 17 years, had his goals set and knew it would take the right partnership to reach those goals. The first goal was a new website. One that would wow patients and streamline the process of getting started with treatment. The second major goal was to reach $10 million in production within two years or less.
In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.
The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.
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