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Insights To Thrive.

Growth Multiplied.

This isn’t your average marketing blog. We publish what’s actually working right now for hundreds of practices across the country—from new patient growth to leadership, team performance, brand strategy, and more.

Leveraging AI to Win Local SEO - Blog
Stop Guessing on Local SEO… Start Using AI to Win Your Market

Local SEO used to demand hours of manual grind: tweaking tags, drafting pages, building links, and hoping Google noticed. Then AI arrived and shifted everything. Used right, AI doesn’t replace good strategy. It accelerates it. For practices that depend on local search to keep chairs full, AI is becoming your quiet but powerful partner.

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10 Training Mistakes Ruining Your Orthodontic Practice

Your new hire shadows for a few days. You walk them through a checklist. They learn the software. Then what? Everyone hopes they “figure it out.” A month later, the doctor is frustrated. The team is stressed. The new hire feels like they’re failing. The problem isn’t effort. The problem is this: you’re treating training like a checkbox instead of a culture.

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3 Hyperlocal SEO Strategies to BOOST Your Practice in 2025

Your SEO is technically in place. Your city name sits in a few headings. Your Google Business Profile exists. On paper, you’re doing local SEO. In reality, you’re invisible to families 15 minutes away who could become lifetime patients. The practices winning right now aren’t just doing SEO for Orlando or Pensacola. They’re targeting specific neighborhoods, suburbs, and nearby towns with content that speaks directly to those communities. That’s hyperlocal SEO, and it’s the difference between ranking and becoming the obvious choice.

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The GrowOrtho Podcast

Our GrowOrtho Podcast is your go-to resource for growing a thriving practice.

We’re here to pull back the curtain on what makes the top 1% of practices successful. Each episode is packed with real-world tips and proven strategies to help you optimize every part of your business—from your front desk and call center to consults, operations, and beyond.

Whether you’re looking to streamline your workflow or scale your practice, you’ll find the insight and inspiration you need right here.

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More Freedom Today

HIP Team

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

The results will change more than just your numbers—they’ll change your life.

You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.