Insights To Thrive.

Growth Multiplied.

This isn’t your average marketing blog. We publish what’s actually working right now for hundreds of practices across the country—from new patient growth to leadership, team performance, brand strategy, and more.

The Orthodontic Growth Trifecta Marketing, Tracking Tech, and Coaching - Blog
The Orthodontic Growth Trifecta: Marketing, Tracking Tech, and Coaching

Most practices try to buy growth with more marketing. That works until it doesn’t. If your systems leak, more demand just leaks faster. The sustainable path is a simple trifecta that turns attention into starts: marketing to create demand, tracking technology to see what’s happening, and coaching to improve what people do next. When you integrate all three, you get compounding gains. When you run only one, you burn money and morale.

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Your Leads Aren't Bad, Your System Is Slow - Blog (1)
Your Leads Aren’t Bad. Your System Is Slow.

If your team keeps saying the leads are bad, you don’t have a lead problem. You have a system problem. Internet leads convert when three things are true: you respond in minutes, you persist with intention, and you use the phone to build trust. Change those three behaviors and watch your start rate climb.

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Complete Ortho Strategy Playbook - Luke Infinger - Blog
The Orthodontist’s Complete Marketing & Strategy Playbook

Most practices don’t have a marketing problem. They have a systems problem. The average orthodontist pours roughly $180,000 a year into marketing for mediocre results while the top 10 percent spend less and generate three to five times more new patients. Here’s the 25-system playbook they use, plus a blunt 90-day rollout that actually sticks.

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How To Win Google And AI Search In 2025 For Orthodontists and Dentists

Your patients aren’t finding you in just one place anymore. They’re discovering orthodontists in Google Maps, scanning organic results, and reading AI summaries that pick “the best” providers in their city. To show up everywhere they look, start with rock-solid SEO, then layer Answer Engine Optimization for Google’s AI Overviews and Geo-Generative optimization for ChatGPT’s local picks. The fuel behind all three? Real authority you build on your site and across the web.

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The Secret To Filling Your Schedule Fast!

Most orthodontic and dental practices sit on a goldmine they never touch. Every day, people call asking about treatment. They request information. Then life happens and they disappear. But buried in those old leads are your future patients. The difference between practices that grow and those that plateau? Persistence.

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The GrowOrtho Podcast

Our GrowOrtho Podcast is your go-to resource for growing a thriving practice.

We’re here to pull back the curtain on what makes the top 1% of practices successful. Each episode is packed with real-world tips and proven strategies to help you optimize every part of your business—from your front desk and call center to consults, operations, and beyond.

Whether you’re looking to streamline your workflow or scale your practice, you’ll find the insight and inspiration you need right here.

Get More Starts, More Time &

More Freedom Today

HIP Team

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

The results will change more than just your numbers—they’ll change your life.

You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.