Insights To Thrive.

Growth Multiplied.

This isn’t your average marketing blog. We publish what’s actually working right now for hundreds of practices across the country—from new patient growth to leadership, team performance, brand strategy, and more.

What Top Orthodontists Wish They Knew Before Spending Thousands on Ads

Right now, thousands of ads are flooding Meta. Your future patients are scrolling past most of them. The question is not how to post more. It’s how to convert strangers into patients before they ever pick up the phone.
The answer: turn every social profile into a trust funnel. Treat your channels as sales assets that earn trust with video, keep people inside your world long enough to like you, then point them to a clear next step.
A trust funnel converts a social channel into a sales asset. Instead of scattered posts, you deliberately design profiles and content to shepherd a cold viewer through a sequence: discover you, understand you, like you, and finally act.

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The TC Shift That Separates Elite Practices - Melissa Gardner - Blog
This Is The #1 TC Shift That Separates Elite Practices

Most practices treat treatment coordinators like script readers chasing conversion numbers, but the best TCs do so much more. They’re the heartbeat of the office—the emotional anchor for families making life-changing decisions. By balancing passion, purpose, and processes, TCs transform anxious first visits into lasting trust, fuel practice growth, and shape a culture where patients feel cared for, not sold to.

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Dental Practice Growth Blueprint - Blog
Dental Practice Growth Blueprint – A Step-by-Step Growth Guide

Scaling a dental or orthodontic practice isn’t magic—it’s the result of applying a strategic, proven system with the right growth partner. At HIP Creative, we don’t offer marketing tricks. We deliver transformation through a holistic, measurable framework built to give you More Starts, More Time, and More Freedom. Let’s walk through the blueprint that reflects our mindset, methodology, and many success stories with practices just like yours.

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30 Dental Lead Generation Methods To Get More Patients - Blog
30 Dental Lead Generation Methods To Get More Patients

Getting more patients for your dental practice doesn’t have to be a mystery. While word-of-mouth is great, it’s not enough anymore. People are looking online, reading reviews, and comparing dentists before they even think about booking. If you’re not actively getting your name out there, you’re missing out. The good news is, you don’t need a huge budget to attract good patients. You just need a smart plan. This article covers 30 Dental Lead Generation Methods to help you fill your schedule with the right people.

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The Ultimate Startup Course for Orthodontists: Build Your Dream Practice the Right Way

Most orthodontists know how to move teeth, not money—and that’s exactly why many hesitate to start their own practice. The Ultimate Startup Course for Orthodontists bridges that gap. Built specifically for orthodontic professionals, it covers everything from mindset and financial planning to marketing, team building, and growth strategies. No generic advice—just the proven playbook to turn your clinical expertise into a successful, future-proof practice.

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The GrowOrtho Podcast

Our GrowOrtho Podcast is your go-to resource for growing a thriving practice.

We’re here to pull back the curtain on what makes the top 1% of practices successful. Each episode is packed with real-world tips and proven strategies to help you optimize every part of your business—from your front desk and call center to consults, operations, and beyond.

Whether you’re looking to streamline your workflow or scale your practice, you’ll find the insight and inspiration you need right here.

Get More Starts, More Time &

More Freedom Today

HIP Team

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

The results will change more than just your numbers—they’ll change your life.

You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.