By way of an extensive retargeting campaign, we put All Smiles Orthodontics in an excellent position to stay in front of an audience that was already receptive to their message. Retargeting allows us to leverage someone’s own browsing history to our advantage, making sure that banner ads and other materials appear in front of people who are already receptive to the partner’s message. High-quality video production was employed to gain a large viewership, and new “link click” ads were used to redirect those viewers back to the All Smiles Orthodontics website.
Last but not least, we employed the use of attractive and optimized new banner web ads to create maximum brand awareness among all website visitors. These banner ads made sure that All Smiles Orthodontics was always at the front of someone’s mind — even after they had navigated away from the page — and thus increased not only the amount of overall video views, but also organic website traffic at the same time.