We refreshed the All Smiles website with the mindset of converting prospects to patients. We created highly visible call-to-actions (CTAs), implemented online appointment scheduling through our PracticeBeacon software, payment calculator, and locations feature to quickly find the closest office. Also, the website is responsive to any screen — whether viewed on desktop or mobile.
We have continued to see growth with this website. Both traffic and visibility on target keywords have increased. The site is being associated with an increased number of keywords and overall traffic value. Over time this will continue to grow as we build more and more authority and relevance to the orthodontic industry with high-value placement across the web via guest posting and press.
We were able to do this effectively because of our orthodontic industry experience through the following:
- Ad extension granularity & testing
- Negative keyword additions
- Bid optimizations
- Keyword research & selection
- Strategic budget allocations
- Landing page A/B testing
- Call & form ROI conversion tracking
- Geo-targeting precision
- Ad network optimization