Case Study

Partner: All Smiles Orthodontics
Since: April 2019

Leveraging the Power of Modern Marketing for a Multi-Location Practice

All Smiles Orthodontics is an industry-leading practice with five locations and a goal to grow by converting more leads into patients. Dr. McDowell wanted to invest more effort in lead follow-through. Also, he wanted the ability to have metrics setup that can be monitored and tracked. Our Patient Acquisition and Retention Framework™ is designed to do that and more! We designed a fully-functioning website with effective search engine optimization (SEO) and implemented digital ad campaigns, retargeting ads, reputation management, and monthly newsletters. Dr. McDowell continues to partner with us in leveraging the power of modern marketing to reach more people in his community.

Project Details


Lead Generation
Social Media Presence
ROI Tracking


Increase Online Engagement
Increase ROI
Become the Practice of Choice


Website Redesign
Search Engine Optimization (SEO)
Lead Generation Funnels

Building Authority & Relevance

We refreshed the All Smiles website with the mindset of converting prospects to patients. We created highly visible call-to-actions (CTAs), implemented online appointment scheduling through our PracticeBeacon software, payment calculator, and locations feature to quickly find the closest office. Also, the website is responsive to any screen — whether viewed on desktop or mobile.

We have continued to see growth with this website. Both traffic and visibility on target keywords have increased. The site is being associated with an increased number of keywords and overall traffic value. Over time this will continue to grow as we build more and more authority and relevance to the orthodontic industry with high-value placement across the web via guest posting and press.

We were able to do this effectively because of our orthodontic industry experience through the following:

  • Ad extension granularity & testing
  • Negative keyword additions
  • Bid optimizations
  • Keyword research & selection
  • Strategic budget allocations
  • Landing page A/B testing
  • Call & form ROI conversion tracking
  • Geo-targeting precision
  • Ad network optimization

Staying in Front of a Receptive Audience

By way of an extensive retargeting campaign, we put All Smiles Orthodontics in an excellent position to stay in front of an audience that was already receptive to their message. Retargeting allows us to leverage someone’s own browsing history to our advantage, making sure that banner ads and other materials appear in front of people who are already receptive to the partner’s message. High-quality video production was employed to gain a large viewership, and new “link click” ads were used to redirect those viewers back to the All Smiles Orthodontics website.

Last but not least, we employed the use of attractive and optimized new banner web ads to create maximum brand awareness among all website visitors. These banner ads made sure that All Smiles Orthodontics was always at the front of someone’s mind — even after they had navigated away from the page — and thus increased not only the amount of overall video views, but also organic website traffic at the same time.


Quality Video Production for Various Platforms

In today’s world, video is the leading form of content — and Dr. McDowell is one of the leaders in his market. Check out his website and social channels to see a blend of high-production value and social, selfie-style videos.

Our Framework

Patient Acquisition & Retention Framework™

In an effort to both drive more traffic and increase leads, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what AllSmiles Orthodontics needed. We tracked a 5x ROI across the board! Now, AllSmiles Orthodontics is one of the leading orthodontic practices in its market.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their surgery.

Producing Real Results

AllSmiles Orthodontics didn’t have an effective way to track or monitor its marketing efforts. From a dated website to ineffective SEO, they needed someone to plug the leaks as well as track new patient conversions across all channels. We were able to complete all of this and more! AllSmiles now has a proven strategy with proven results, and both HIP and Dr. McDowell couldn’t be happier.

5x Return On Investment

1,650% Return On Ad Spend

5 Locations Dominating Visibility

Fishbein Orthodontics

As industry leaders, Fishbein Orthodontics had gone through an exceptional period of growth over the last few years and needed a modern-day strategy that could actually support it in the digital era. We had worked with Dr. Ben Fishbein in the past to create several videos of patient stories, as well as videos to feature new Fishbein Orthodontics locations that had recently opened.

→ View Case Study
Dr. Jennifer Orthodontics

As industry leaders, Dr. Jennifer Orthodontics had gone through an exceptional period of growth over the last few years and needed a strong SEO strategy that could keep their practice thriving and continually growing. We had worked with Dr. Jennifer Eisenhuth in the past to create a lasting digital presence. We wanted to take those efforts and that impact one step further.

→ View Case Study

Grow Your Practice Now


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