Case Study

Partner: All Smiles Orthodontics
Since: April 2019

Meet The Doctor That Makes $5 For Every $1 He Spends


"The More You Market, The Busier You Should Get..."

Dr. Ernie McDowell of All Smiles Orthodontics always believed in marketing. But, while he was willing to invest, he was never sure how much it made sense to spend. Because he couldn’t clearly see what that investment was doing for him.

But, that all changed after he met HIP. Once we started running ads for him and he could see the ROI directly in our PracticeBeacon CRM software, he was hooked:

“To actually be able to track and monitor your ads, you can really see that your investment is paying of.”

We can’t blame him—with the 500% ROI he made on his investment with us, there really is no limit to how big he can grow!

Using Our PARF™ Framework, All Smiles Orthodontics:

+Earned 500% ROI on investment with HIP

+Returned a 1,650% ROI on his digital ad spend

+Created 1,826 digital leads in 2021

“Marketing is an investment and if you’re doing it right…the more you market, the busier you should get.”

– Dr. Ernie McDowell

Tracking A 1,650% ROI On Digital Ad Spend

Thanks to digital ads, it’s no longer necessary to “spray and pray” when it comes to advertising spending. But while it’s easy to see how much you’ve spent with Google or Facebook, understanding how much you’ve earned is much

Our PracticeBeacon CRM and lead management software let the All Smiles team track individual leads by the source to see exactly how much they pay to create a client through each of their ad campaigns.

But how did they create a mind-blowing 1,650% ROI on their ad spend?

We created a sophisticated “retargeting” campaign to put high-quality video ads in front of a receptive audience for a
low price! Expert strategies combined with ROI transparency led to HUGE gains for their business.

“They set up the tracking and metrics for you. So you can really see that your investment is paying off. It makes you want to invest more.”

– Dr. Ernie McDowell

Optimizing Conversions and Boosting Search Visibility

We refreshed the All Smiles website to optimize for mobile and convert more prospects to patients. We added bold call-to-actions (CTAs), implemented online appointment scheduling, added a payment calculator, and made it easier to find the closest office.

Today, his website ranks in the top 3 spots locally for over 74 relevant search terms. And we’ve optimized his Google Business Profile too, which has gotten All Smiles Orthodontics 16,072 phone calls and over 771,000 views on Google Maps!

So while the digital ads get the big headlines, we’re working behind the scenes to ensure their online presence is everywhere, creating hundreds of free leads in the process.

An All-New All Smiles Is Dominating Their Market

When we implemented our PARF™ framework at All Smiles there wasn’t much we didn’t touch—from revamping the website to setting up new ad campaigns, to retraining the team on optimal follow-up practices.

And while the results above speak for themselves, Dr. McDowell is not shy about sharing his feelings on the process either:

“It makes you want to invest more because you can see the value and the benefit. The more you market, the busier you should get. Eventually, your only great limiting factor should be your facilities and how hard you want to work.”

If you’re ready to dominate your market, reach out to us to discuss how PARF™ can help you build the practice you’ve been dreaming of.

Work With The Growth Partner Behind The Nation's Fastest-Growing Ortho Practices


Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.

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Our Framework

Patient Acquisition & Retention Framework™

In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.