Case Study

Partner: Glander Rochford Orthodontics
Since: February 2023

Over 913% Return On Investment With HIP

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From Community Roots to Record-Breaking Growth

Dr. Rochford’s practice, a well-established institution in the community for over sixty years, faced the challenge of growing their patient base beyond organic, community-driven referrals. While this approach had sustained them for decades, it was insufficient for their growth.

Despite their long-standing reputation, Dr. Rochford realized that to achieve significant growth, they needed to not only embrace paid advertising, but a new system of acquiring patients. That’s when they partnered with HIP, embarking on a journey to transform their patient acquisition process and expand their reach in the community.

HIP Helped Glander Rochford Orthodontics Achieve:

+$803,000 in New Production in Under 2 Years

+125 New Patients Acquired

+Over 913% Return on Total Marketing Investment

“Being with HIP, it’s not just the ads and the targeted marketing, but it’s the whole ecosystem and how we’re following with the leads we’re generating. I can pay for Google out of my own, sure. But it’s not going to lead that person actually be sitting in my office, and that’s what HIP has done for us.”

-Dr. Brian Rochford

Implementing a Holistic Marketing Ecosystem

With HIP, Dr. Rochford’s practice found more than just an advertising partner. Within our Patient Acquisition and Retention Framework, they discovered a holistic marketing ecosystem designed to drive results. 

Our approach involved more than just placing ads. It was about creating a comprehensive system that ensured every lead was followed up on effectively. This holistic approach included targeted marketing and rigorous follow-up protocols, turning leads into actual patients. HIP’s method ensured that leads converted into appointments, driving real results for the practice. 

As Dr. Rochford says: “It’s not just the ads and the targeted marketing, but it’s the whole ecosystem and how we’re following with the leads we’re generating,”

“I can pay for Google ads on my own, but it’s not going to lead that person to actually be sitting in my office, and that’s what HIP has done for us.”

-Dr. Brian Rochford

Achieving Impressive Growth and Community Impact

The partnership with HIP yielded remarkable results for Dr. Rochford’s practice. One of the standout achievements was an impressive 800% return on investment.

The enhanced marketing efforts not only brought new patients to the practice but also helped solidify their presence in the community. This approach allowed the practice to serve more people in the community and ensure that those who needed their services could access them easily.

Ready To Take Control Of Your Practice Goals?

Dr. Rochford’s practice has achieved significant growth through improved patient acquisition, enhanced staff accountability, and our Patient Acquisition and Retention Framework (PARF®). HIP’s targeted strategies and comprehensive support have positioned them to continue delivering exceptional care to their community while expanding their reach.

If you’re ready to take your practice to the next level, reach out to us to discuss how PARF® can help you and your team succeed.

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Our Framework

Patient Acquisition & Retention Framework™

In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.