Cassinelli, Shanker, & Baker has glowing reviews from their patients. Clearly, the practice was already well established and growing.
However, when owning a multi-location practice, complacency is not your friend. Refining their digital presence and implementing patient converting systems became foundational keys for newfound success.
Cassinelli, Shanker, & Baker turned to HIP to revamp their website into a new patient getting machine that would also represent their years of experience and board-certified orthodontists.
HIP became the cornerstone of their marketing efforts, establishing a digital ad strategy that produced a 780% ROI and over $300,000 in new patient starts within just 4 months.
Cassinelli, Shanker, & Baker benefitted from:
- A revamped, professional medical website
- Patient conversion processes
- Intentional digital marketing campaigns
- Strong Search Engine Optimization (SEO)
- Retargeting campaigns that converted more new patients
- Reputation management that bolstered the health of the practice
- PracticeBeacon lead management software
- Full system of orthodontic and staff training
- A cohesive, duplicatable patient experience across multiple locations