Case Study

Partner: Cassinelli, Shanker, & Baker Orthodontics
Since: May 2021

Establishing a Complete Success Story from Marketing to Follow-Up

Drs. Cassinelli, Shanker, & Baker combine a wealth of experience with a practice that was already creating raving fans. They were still looking for that slight edge to increase the patient starts and bottom lines of their multi-location practice. Cassinelli, Shanker, & Baker shattered expectations with a 780% return on investment in just a few short months of partnering with HIP, establishing a brand new digital presence and utilizing our Patient Acquisition and Retention Framework™.

Project Details


Cohesive Marketing & Digital Channels
Systemizing New Patient Conversion
Lead Generation


Revamp Marketing & Digital Presence
Team Training for Success
Simultaneous Multi-Practice Growth


Medical Website That Converts
Digital Ad Campaigns & Marketing
Patient Systems Through PracticeBeacon

A Complete Foundation for Success

Cassinelli, Shanker, & Baker has glowing reviews from their patients. Clearly, the practice was already well established and growing.

However, when owning a multi-location practice, complacency is not your friend. Refining their digital presence and implementing patient converting systems became foundational keys for newfound success.

Cassinelli, Shanker, & Baker turned to HIP to revamp their website into a new patient getting machine that would also represent their years of experience and board-certified orthodontists.

HIP became the cornerstone of their marketing efforts, establishing a digital ad strategy that produced a 780% ROI and over $300,000 in new patient starts within just 4 months.

Cassinelli, Shanker, & Baker benefitted from:

  • A revamped, professional medical website
  • Patient conversion processes
  • Intentional digital marketing campaigns
  • Strong Search Engine Optimization (SEO)
  • Retargeting campaigns that converted more new patients
  • Reputation management that bolstered the health of the practice
  • PracticeBeacon lead management software
  • Full system of orthodontic and staff training
  • A cohesive, duplicatable patient experience across multiple locations

Follow-Up Success Utilizing PracticeBeacon's Systems

Often times within a business, challenges, especially those relative to staff, can be fixed with the right systems in place.

While HIP was able to quickly generate new leads for the practice, none of that would matter without the right tools, follow-up, and implementation in place.

Cassinelli, Shanker, & Baker became a picture perfect success story in their implementation of HIP’s lead management software, PracticeBeacon.

Their pipeline exploded and within months crossed over $300,000 in new patient starts alone in just 4 months. 

Our Framework

Patient Acquisition & Retention Framework™

In an effort to instill a full-fledged digital marketing solution and patient converting system, we implemented our Patient Acquisition and Retention Framework™. Deploying this fully automated solution and turn-key framework gave Cassinelli, Shanker, and Baker an almost unheard of 780% ROI. The practice has maintained phenomenal, consistent growth month over month.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.

Producing Real Results

Cassinelli, Shanker, & Baker needed results and sustainable growth for its multiple locations. That is exactly why partnering with HIP was the necessary step they took to achieve the results and implement the systems they needed. And through our digital strategy coupled with the power of HIP’s Patient Acquisition and Retention Framework™, we not only instilled powerful orthodontic practice training, but also a system that led to phenomenal results that every orthodontic practice aims to attain.

780% Return On Investment

Over 60+ New Patient Starts

Patient Converting Systems

Added Over $300,000 in 4 Months

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Dr. Kristen Knecht opened the doors to her brand new practice just days before the COVID pandemic hit. From the very beginning she knew Knecht Orthodontics needed a strong brand identity and an enjoyable experience that would convert a potential lead from information gathering to happy patient. With the help of HIP’s Brand Identity Process and Patient Acquisition and Retention Framework™, Dr. Knecht brought in over half a million dollars worth of digital leads into her pipeline in just 10 months and during a pandemic.

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Grow Your Practice Now


Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.