Case Study

Partner: Cassinelli, Shanker, & Baker Orthodontics
Since: May 2021

From $0 to $300k from digital leads in 4 months!

See how our PARF™ framework added 60 new patients at a 780% ROI for this established practice.

Complacency Is The #1 Growth-Killer For Mid-Sized Practices

Cassinelli, Shanker & Baker Orthodontics is a beloved institution in the Cincinnati area, with a 5-star rating on Google on over 650+ reviews. So they’ve done a lot of things right over the years.

But when they came to us, they didn’t want to let complacency keep them from realizing their potential. They knew that more growth was possible and wanted a way to squeeze more profit out of their multi-location practice.

So we took on the challenge and helped them to implement our Patient Acquisition and Retention Framework (PARF™). Our expectations were high, but their performance blew away even our most optimistic projections…

HIP Helped Cassinelli, Shanker, & Baker Orthodontics:

+$300K in new revenue in 4 months!

+780% ROI on their digital ad spend

+148 new patients from digital ads in year #1

In an effort to instill a full-fledged digital marketing solution and patient converting system, we implemented our Patient Acquisition and Retention Framework™. Deploying this fully automated solution and turn-key framework gave Cassinelli, Shanker, and Baker an almost unheard of 780% ROI. The practice has maintained phenomenal, consistent growth month over month.

Over $10 Million Per Year In Leads From Digital Ads

Remarkably, Cassinelli, Shanker & Baker had built their successful practice without running any direct response advertising. No Facebook. No Instagram. No Google.

So our first plan of action was to get digital ads up and running. We knew they were missing out on thousands of
potential patients by not being visible where their audience spends its time.

Combining our proven ad concepts with their creative input, we brought in over a hundred digital leads for them in the first 4 months.

Even more impressive, they quickly converted 60 of those leads into patients, adding $300,000 in revenue while earning $780 in sales for every $1 spent on ads!

Cassinelli, Shanker, & Baker Orthodontics needed results and sustainable growth for its multiple locations. That is exactly why partnering with HIP was the necessary step they took to achieve the results and implement the systems they needed.

Converted 150 Leads Into Patients With PARF™ & PracticeBeacon

Digital ads were huge for CSB, but ads alone don’t get these kinds of results. They followed our PARF framework from start to finish. We recreated their website to dominate SEO and be a conversion-focused, lead-closing machine.

And we helped their front desk team implement our lead management processes, including instant follow-up and automating communication with our PracticeBeacon CRM software for orthodontists.

With the help of PARF™, their team has now started nearly 150 patients from digital leads in the first year of running our system!

Even Big Practices Can Get BIG Growth

Despite being a successful practice already, our work with Cassinelli, Shanker & Baker amounted to an orthodontic business makeover.

We took what they did best — providing top-quality care to delighted patients — and layered on the digital ad strategy and lead conversion processes to scale their business quickly.

And they are still growing today because our strategies are as sustainable as they are powerful. PARF™ isn’t a trick or a tweak—
it’s a whole new way of doing business that helps turn ordinary practices into long-term success stories.

If you’re looking to grow your revenue in the short term and dominate your market in the long term, reach out to HIP to discuss how we can help you grow your practice quickly and sustainably.

Work With The Growth Partner Behind The Nation's Fastest-Growing Ortho Practices


Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.

Leland Orthodontics

Dr. Andrew Leland sought out HIP because he finally realized his “homemade” processes hit a plateau when it came to growth for his practice. After reading Luke Infinger’s Practice Growth series of books, he declared to his team, “we’re transitioning from a small orthodontic practice into an orthodontic business!”

→ View Case Study
Apple Valley Orthodontics

Dr. Monica, who practices in Apple Valley, California, faced several challenges that hindered her practice’s growth and efficiency. Dissatisfied with her previous website provider and struggling with financial systems and insurance issues, she sought a partner who could help revitalize her practice. After meeting HIP at the AAO and exploring their free resources, Dr. Monica decided to partner with HIP to transform her practice.

→ View Case Study

Our Framework

Patient Acquisition & Retention Framework™

In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.