Cassinelli, Shanker & Baker Orthodontics is a beloved institution in the Cincinnati area, with a 5-star rating on Google on over 650+ reviews. So they’ve done a lot of things right over the years.
But when they came to us, they didn’t want to let complacency keep them from realizing their potential. They knew that more growth was possible and wanted a way to squeeze more profit out of their multi-location practice.
So we took on the challenge and helped them to implement our Patient Acquisition and Retention Framework (PARF™). Our expectations were high, but their performance blew away even our most optimistic projections…
In an effort to instill a full-fledged digital marketing solution and patient converting system, we implemented our Patient Acquisition and Retention Framework™. Deploying this fully automated solution and turn-key framework gave Cassinelli, Shanker, and Baker an almost unheard of 780% ROI. The practice has maintained phenomenal, consistent growth month over month.
Remarkably, Cassinelli, Shanker & Baker had built their successful practice without running any direct response advertising. No Facebook. No Instagram. No Google.
So our first plan of action was to get digital ads up and running. We knew they were missing out on thousands of
potential patients by not being visible where their audience spends its time.
Combining our proven ad concepts with their creative input, we brought in over a hundred digital leads for them in the first 4 months.
Even more impressive, they quickly converted 60 of those leads into patients, adding $300,000 in revenue while earning $780 in sales for every $1 spent on ads!
Cassinelli, Shanker, & Baker Orthodontics needed results and sustainable growth for its multiple locations. That is exactly why partnering with HIP was the necessary step they took to achieve the results and implement the systems they needed.
Digital ads were huge for CSB, but ads alone don’t get these kinds of results. They followed our PARF framework from start to finish. We recreated their website to dominate SEO and be a conversion-focused, lead-closing machine.
And we helped their front desk team implement our lead management processes, including instant follow-up and automating communication with our PracticeBeacon CRM software for orthodontists.
With the help of PARF™, their team has now started nearly 150 patients from digital leads in the first year of running our system!
Despite being a successful practice already, our work with Cassinelli, Shanker & Baker amounted to an orthodontic business makeover.
We took what they did best — providing top-quality care to delighted patients — and layered on the digital ad strategy and lead conversion processes to scale their business quickly.
And they are still growing today because our strategies are as sustainable as they are powerful. PARF™ isn’t a trick or a tweak—
it’s a whole new way of doing business that helps turn ordinary practices into long-term success stories.
If you’re looking to grow your revenue in the short term and dominate your market in the long term, reach out to HIP to discuss how we can help you grow your practice quickly and sustainably.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
Dr. Andrew Leland sought out HIP because he finally realized his “homemade” processes hit a plateau when it came to growth for his practice. After reading Luke Infinger’s Practice Growth series of books, he declared to his team, “we’re transitioning from a small orthodontic practice into an orthodontic business!”
Harvey & Thomas Orthodontics, became known for their commitment to transforming smiles and providing exceptional patient care. Dr. Thomas and his team serve their community with warmth, precision, and a dedication to each patient’s unique journey, building a trusted reputation across the area.
In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.
The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.
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