As industry leaders, Fishbein Orthodontics had gone through an exceptional period of growth over the last few years and needed a modern-day strategy that could actually support it in the digital era. We had worked with Dr. Ben Fishbein in the past to create several videos of patient stories, as well as videos to feature new Fishbein Orthodontics locations that had recently opened.
Expanding Digital Presence with a Strong SEO Strategy
As industry leaders, Dr. Jennifer Orthodontics had gone through an exceptional period of growth over the last few years and needed a strong Search Engine Optimization (SEO) strategy that could keep their practice thriving and continually growing. We had worked with Dr. Jennifer Eisenhuth in the past to create a lasting digital presence. We wanted to take those efforts and that impact one step further.
Google Ad Conversion
Cost Per Conversion
Best Utilization of Budget
Get Quality Patients Online
Google Ads Strategy
Building on Industry Authority
Building Authority & Relevance
We have continued to see growth with this website. Both traffic and visibility on target keywords have increased. The site is being associated with an increased number of keywords and overall traffic value. Over time this will continue to grow as we build more and more authority and relevance to the orthodontic industry with high-value placement across the web via guest posting and press.
We were able to do this effectively because of our orthodontic industry experience through the following:
- Ad extension granularity & testing
- Negative keyword additions
- Bid optimizations
- Keyword research & selection
- Strategic budget allocations
- Landing page A/B testing
- Call & form ROI conversion tracking
- Geo-targeting precision
- Ad network optimization
Quality Video Production for Various Platforms
In today’s world, video is the leading form of content — and Dr. Jennifer is a leader in her market. Check out her website and social channels to see a blend of high-production value and social, selfie-style videos.
Patient Acquisition & Retention Framework™
Working with HIP Creative means applying our unique PARF™ framework to your business for maximum results. Our services for marketing, branding, content, and advertising work together to build a self-sustaining system that’s fully automated and easy to manage for the long-term. We implemented our framework with Dr. Jennifer Orthodontics, which ultimately led to higher lead conversion bringing in more patients as well as exposure in the community and authority in its market.
How Does it Work?
The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their surgery.
Producing Real Results
We were able to successfully utilize SEO and Google Ads to help maximize return on investment as much as possible. Dr. Jennifer was able to see the results of each campaign almost in real-time, letting her operate with the peace-of-mind and confidence that only comes with knowing that she is focusing her attention in all of the right areas.
129% Increase in Time On Site
158% Increase in Page Views
64% Decrease in Bounce Rate
221% Increase in Organic Conversions (558 Compared to 171)
17% Increase in Revenue
All Smiles Orthodontics is an industry-leading practice with five locations and a goal to grow by converting more leads into patients. Dr. McDowell wanted to invest more effort in lead follow-through. Also, he wanted the ability to have metrics setup that can be monitored and tracked. Our Patient Acquisition and Retention Framework™ is designed to do that and more! We designed a fully-functioning website with effective search engine optimization (SEO) and implemented digital ad campaigns, retargeting ads, reputation management, and monthly newsletters. Dr. McDowell continues to partner with us in leveraging the power of modern marketing to reach more people in his community.