Case Study

Partner: Dr. Jennifer Orthodontics
Since: 2018

"Woosh! It was like a rocketship..."

How does a 15-year-old, single-doctor practice add a million dollars in sales in just one year?

Play Video about Dr. Jennifer Eisenhuth
Dr. Jennifer

“I was essentially stuck. I had grown as much as I could...”

When we met Dr. Jennifer Eisenhuth, she had been running her ‘startup’ practice for 15 years. But, after years of growth and building a well-known practice in the Twin Cities region, her business had hit a wall.

Dr. Jennifer’s team had worked with local marketing agencies over the years and seen incremental growth here and there. But the results always faded. And then it was back to the drawing board.

And then she met HIP: “I liken it to a rocketship…it was amazing! We started to see the results almost instantly.”

In that first year, we helped Dr. Jennifer add over $1M of sales to her established business. And we didn’t stop there—we’ve continued to create double-digit growth for Dr. Jennifer year after year.

So how did we transform a mature practice into the dominant force in its
market? Let’s take a look…

HIP Helped Dr. Jennifer Achieve:

+$1 Million Growth in The First Year

+221% Increase in Organic Conversions

+158% Increase in Website Page Views

“Working with HIP has taken away some of the stress of marketing. It’s created a lifestyle that’s a little bit easier, to come into the office and recognize I’m going to have new patients on my schedule.”

– Dr. Jennifer Eisenhuth

Converted 227% More Bookings With An Optimized Website!

Dr. Jennifer’s patients loved her, but she wasn’t always easy to find due to a lagging SEO presence. So we created her a brand new website that is professional and inviting and perfectly calibrated to dominate local search results.

The results? Just a 158% increase in web traffic, 129% boost in time on site, and a 17% revenue growth…not too shabby!

At the same time, we optimized their site to supercharge conversions, making it easy for those new visitors to book an appointment. And it worked. Within the first year, we’d grown her organic online bookings from 171 to 558 — an increase of 227%!

“We really started to see results almost instantly. Other companies we worked with it was little steps here and there where we saw some improvement. With HIP, I liken it to a rocket ship — it just went WOOOSH! It was amazing!”

– Dr. Jennifer Eisenhuth

Created Thousands of Leads With High-Quality Video + Digital Ads

Dr. Jennifer’s warm and welcoming personality was crucial to her success. So we produced a professional quality intro video to feature on her website, letting visitors get to know her from the very first moment.

And then, we created a series of testimonial videos she could use through social media posts (organic and paid) to add authenticity to her story.

Finally, we launched Facebook and Google ads for Dr. Jennifer, using video ads, testimonials, and remarketing to generate thousands of new leads worth millions of dollars over the past several years.

Feeling Stuck? Get Your Boost Today!

When Dr. Jennifer needed to jumpstart her fatlined revenue
numbers, she chose HIP. And she says, “When I look back, I’m so
glad I made the switch.”

While some marketing agencies might be tempted to coast on that success, not HIP: “What was exciting about working with HIP long-term is that they continued to grow with me…I’ve been working with them for years and years, and it’s not stale.”

If you’re looking for a growth partner to get your revenue on the right track and keep it there, reach out to us to learn how the Patient Acquisition and Retention Framework (PARF) can help you dominate your competition.

Work With The Growth Partner Behind The Nation's Fastest-Growing Ortho Practices


Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.

Leland Orthodontics

Dr. Andrew Leland sought out HIP because he finally realized his “homemade” processes hit a plateau when it came to growth for his practice. After reading Luke Infinger’s Practice Growth series of books, he declared to his team, “we’re transitioning from a small orthodontic practice into an orthodontic business!”

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Sparkman Doctors
Sparkman Orthodontics

When Sparkman Orthodontics joined with HIP, they had worked with many marketing agencies over the years. Dr. Sparkman, an orthodontist who has owned a practice for over 17 years, had his goals set and knew it would take the right partnership to reach those goals. The first goal was a new website. One that would wow patients and streamline the process of getting started with treatment. The second major goal was to reach $10 million in production within two years or less.

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Our Framework

Patient Acquisition & Retention Framework™

In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.