Case Study

Partner: Farina Orthodontic Specialists
Since: April 2020

Leveraging the Power of Modern Marketing for a Multi-Location Practice

Farina Orthodontic Specialists is an industry-leading practice with three locations in the Tampa area. Dr. Farina had a goal to convert more leads into patients — ultimately serving more people in the community. Our Patient Acquisition and Retention Framework™ is designed to do that and more! We began digital ad campaigns during the global pandemic, retargeting ads, reputation management, and more. Dr. Farina started 22 new patients virtually while physical locations were closed during the global pandemic thanks to the power of our Virtual Consultation strategy. In addition, 50 new patients started in June before we ran the first ad! Dr. Farina continues to partner with us in leveraging the power of modern marketing to reach more people in his community.

Project Details


Engaging Target Audience
Locations Closed During Pandemic
ROI Tracking


Start New Patients
Increase ROI
Become the Practice of Choice


Virtual Consultation Strategy
Reactivation Campaign
Lead Generation Funnels

Reaching the Target Audience

We created ads for Facebook and Instagram to reach the right people at the right time. We continually optimized the campaigns based on real-time results. In addition, we developed a landing page for conversions.

Staying in Front of a Receptive Audience

We leveraged our PracticeBeacon app to create a reactivation campaign using an existing email list to promote a reopening offer. By way of this effective campaign, we put Farina Orthodontic Specialists in an excellent position to stay in front of its target audience during the global pandemic. 

Our Framework

Patient Acquisition & Retention Framework™

In an effort to both drive more traffic, engage the target audience, and increase leads, we implemented our Patient Acquisition and Retention Framework™. This turn-key, fully automated solution went a long way toward providing quality prospects that were able to be nurtured into new patient orthodontic starts. Now, Farina Orthodontic Specialists is one of the leading orthodontic practices in the area.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their surgery.

Producing Real Results

Farina Orthodontic Specialists wanted to continue serving current and prospect patients during the global pandemic. We implemented a successful Virtual Consultation strategy and reactivation campaign that led to 22 new patients starting virtually while physical locations were closed. We tracked a 4,101% ROI during a global pandemic!

4,101% Return On Investment

22 Patients Seen Virtually While Locations Were Closed

50 New Patients Before Running First Ad

Growth During a Global Pandemic

Fishbein Orthodontics

As industry leaders, Fishbein Orthodontics had gone through an exceptional period of growth over the last few years and needed a modern-day strategy that could actually support it in the digital era. We had worked with Dr. Ben Fishbein in the past to create several videos of patient stories, as well as videos to feature new Fishbein Orthodontics locations that had recently opened.

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Cassinelli, Shanker, & Baker Orthodontics

Drs. Cassinelli, Shanker, & Baker combined a wealth of experience with a practice that was already creating raving fans. They were still looking for that slight edge to increase patient starts and increase the bottom lines of their multi-location practice. Cassinelli, Shanker, & Baker shattered expectations with an 780% return on investment in just a few short months of partnering with HIP, establishing a brand new digital presence and utilizing our Patient Acquisition and Retention Framework™.

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Grow Your Practice Now


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