Case Study

Partner: Farina Orthodontic Specialists
Since: April 2020

How This Practice Turned 'Dead Leads' Into $250K Without Running A Single Ad

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Dr. Farina

How Do You Create Growth While The World Stands Still?

When we started working with Farina Orthodontics in Tampa, Florida, the circumstances for growing a business were about as dire as possible.

The COVID pandemic had just struck, and the restrictions were at their worst. People couldn’t leave the house, offices were closed, and uncertainty was everywhere.

So, how did we help Dr. Farina and his team continue to find patients for their three locations? And how did we create growth for them while the world economy was paralyzed?

Let’s take a look…

We Helped Farina Orthodontics Achieve:

+4,101% Return on Investment

+50 New Starts Before Ever Running An Ad

+Revenue Growth During A Global Pandemic

“They have been nothing more than extraordinary for us. We started 22 new patients without ever being in the office. I strongly recommend them.”

-Dr. Mark Farina

Farina Turned Old Leads Into 50 Starts Without Spending A Dime

Like many practices, Farina Orthodontics had a list of email addresses from old leads that had gone ‘dead’ at some point. Unfortunately, their team simply lacked the resources and motivation to keep after these folks forever.

But we had a hunch that some good leads were buried in that email list. So we came up with an irresistible offer and sent a series of emails out to reengage these left-for-dead leads.

Within a month, Farina had closed 50 new patients (over $200k in revenue!) from that simple yet powerfully effective campaign. It kicked of a string of fantastic success, and we did it without spending a single penny on paid ads!

“They’re all great. Very responsive and very creative. I highly recommend them.”

-Dr. Mark Farina

Started 22 More Patients Using Virtual Consults!

While physical locations were still closed, we helped Dr. Farina’s team get virtual consults up and running. As a result, they started 22 new patients without office visits, bringing in $100k+ in revenue at a critical time for keeping their doors open.

As things opened back up, we started running digital ad campaigns for Farina, launching new lead acquisition, retargeting, and reputation management campaigns.

In 2021 alone, we generated over 1,100 leads for Farina through Facebook, Instagram, and Google. And they’ve closed over $2M worth of revenue from paid ads.

Where There's A Will, There's A Way

In the early days of the pandemic, it was easy to let the fear response take over. But Dr. Farina and his team trusted HIP to find the hidden opportunities while other practices stood by and watched.

Not only did Farina Orthodontics reap the benefits of being aggressive, but they also provided a tremendous service to their community when many were suffering.

But you don’t have to wait for the next pandemic to find opportunities hiding in your business. Reach out to us for a free consultation today.

From helping you reengage an old list to doubling your in-office conversion rates or slashing no-shows, our Patient Acquisition and Retention Framework (PARF™) will transform how your practice does business.

Work With The Growth Partner Behind The Nation's Fastest-Growing Ortho Practices


Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.

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Our Framework

Patient Acquisition & Retention Framework™

In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.