About This Project
As industry leaders, Fishbein Orthodontics had gone through an exceptional period of growth over the last few years and needed a modern-day strategy that could actually support it in the digital era. HIP Creative had worked with Dr. Ben Fishbein in the past to create several videos of patient stories, as well as videos to feature new Fishbein Orthodontics locations that had recently opened. Now, we want to take those efforts and that relationship one step further.
The HIP Creative approach to this project went above and beyond high-end videos. We strategized, not only how to create the most brand exposure for Fishbein Orthodontics, but also experimented with new and effective ways to leverage the power of social media to their advantage.
Increasing Brand Awareness
Engaging the Target Audience
Increase Video Views
Get Traffic to Website
Get Quality Patients Online
Facebook Messenger Strategy
Retargeting Ad Strategy
Patient Acquisition & Retention Framework™
In an effort to both drive more traffic and increase leads, HIP Creative also created a new Patient Acquisition and Retention Framework for Fishbein Orthodontics. This fully automated solution went a long way toward providing quality prospects that were able to be nurtured into new patient orthodontic starts.
Because of this strategy, Fishbein Orthodontics is now one of the fastest growing orthodontists in the country.
How Does it Work?
The Patient Acquisition and Retention Framework creates a unique system to rapidly attract new patients allowing doctors to create the lifestyle and practice they've always wanted.
Thanks to our already successful relationship with Dr. Ben Fishbein, HIP Creative was selected to help optimize Fishbein Orthodontics' online presence and bring it firmly into the digital age. In addition to high-end videos, we were also able to strategize regarding how to create the most brand exposure possible for the business by using techniques like social media to our advantage.