As industry leaders, Fishbein Orthodontics had gone through an exceptional period of growth over the last few years and needed a modern-day strategy that could actually support it in the digital era. HIP Creative had worked with Dr. Ben Fishbein in the past to create several videos of patient stories, as well as videos to feature new Fishbein Orthodontics locations that had recently opened. Now, we want to take those efforts and that relationship one step further.
The HIP Creative approach to this project went above and beyond high-end videos. We strategized, not only how to create the most brand exposure for Fishbein Orthodontics, but also experimented with new and effective ways to leverage the power of social media to their advantage.
Increasing Brand Awareness
Facing a Competitive Market
Engaging the Target Audience
Increase Video Views
Get Website Traffic
Attract Quality Patients
Shareable Content
Google Ads
Facebook Messenger Strategy
Retargeting Ad Strategy
By way of an extensive retargeting campaign, we put Fishbein Orthodontics in an excellent position to stay in front of an audience that was already receptive to their message. Retargeting allows us to leverage someone’s own browsing history to our advantage, making sure that banner ads and other materials appear in front of people who are already receptive to the partner’s message. High-quality video production was employed to gain a large viewership, and new “link click” ads were used to redirect those viewers back to the Fishbein Orthodontics website.
Last but not least, we employed the use of attractive and optimized new banner web ads to create maximum brand awareness among all website visitors. These banner ads made sure that Fishbein Orthodontics was always at the front of someone’s mind — even after they had navigated away from the page — and thus increased not only the amount of overall video views, but also organic website traffic at the same time.
In today’s world, video is the leading form of content — and Fishbein is a leader in his market. Check out his website and social channels to see a blend of high-production value and social, selfie-style videos.
In an effort to both drive more traffic and increase leads, HIP Creative also created a new Patient Acquisition and Retention Framework™ for Fishbein Orthodontics. This turn-key, fully automated solution went a long way toward providing quality prospects that were able to be nurtured into new patient orthodontic starts. Because of this strategy, Fishbein Orthodontics is now one of the fastest growing orthodontists in the country.
The Patient Acquisition and Retention Framework™ (PARF) creates a unique system to rapidly attract new patients allowing orthodontists to create the lifestyle and practice they’ve always wanted.
Thanks to our already successful relationship with Dr. Ben Fishbein, HIP Creative was selected to help optimize Fishbein Orthodontics’ online presence and bring it firmly into the digital age. In addition to high-end videos, we were also able to strategize regarding how to create the most brand exposure possible for the business by using techniques like social media to our advantage.
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We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
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Drs. Cassinelli, Shanker, & Baker combined a wealth of experience with a practice that was already creating raving fans. They were still looking for that slight edge to increase patient starts and increase the bottom lines of their multi-location practice. Cassinelli, Shanker, & Baker shattered expectations with an 780% return on investment in just a few short months of partnering with HIP, establishing a brand new digital presence and utilizing our Patient Acquisition and Retention Framework™.
301 N. BARCELONA ST. SUITE B
PENSACOLA, FL 32501
