As industry leaders, Dr. Jennifer Orthodontics had gone through an exceptional period of growth over the last few years and needed a strong SEO strategy that could keep their practice thriving and continually growing. We had worked with Dr. Jennifer Eisenhuth in the past to create a lasting digital presence. We wanted to take those efforts and that impact one step further.
Creating a Modern-Day Strategy in the Digital Era
As industry leaders, Fishbein Orthodontics had gone through an exceptional period of growth over the last few years and needed a modern-day strategy that could actually support it in the digital era. HIP Creative had worked with Dr. Ben Fishbein in the past to create several videos of patient stories, as well as videos to feature new Fishbein Orthodontics locations that had recently opened. Now, we want to take those efforts and that relationship one step further.
The HIP Creative approach to this project went above and beyond high-end videos. We strategized, not only how to create the most brand exposure for Fishbein Orthodontics, but also experimented with new and effective ways to leverage the power of social media to their advantage.
Increasing Brand Awareness
Facing a Competitive Market
Engaging the Target Audience
Increase Video Views
Get Website Traffic
Attract Quality Patients
Facebook Messenger Strategy
Retargeting Ad Strategy
Staying in Front of a Receptive Audience
By way of an extensive retargeting campaign, we put Fishbein Orthodontics in an excellent position to stay in front of an audience that was already receptive to their message. Retargeting allows us to leverage someone’s own browsing history to our advantage, making sure that banner ads and other materials appear in front of people who are already receptive to the client’s message. High-quality video production was employed to gain a large viewership, and new “link click” ads were used to redirect those viewers back to the Fishbein Orthodontics website.
Last but not least, we employed the use of attractive and optimized new banner web ads to create maximum brand awareness among all website visitors. These banner ads made sure that Fishbein Orthodontics was always at the front of someone’s mind — even after they had navigated away from the page — and thus increased not only the amount of overall video views, but also organic website traffic at the same time.
Quality Video Production for Various Platforms
In today’s world, video is the leading form of content — and Fishbein is a leader in his market. Check out his website and social channels to see a blend of high-production value and social, selfie-style videos.
Patient Acquisition & Retention Framework™
In an effort to both drive more traffic and increase leads, HIP Creative also created a new Patient Acquisition and Retention Framework™ for Fishbein Orthodontics. This turn-key, fully automated solution went a long way toward providing quality prospects that were able to be nurtured into new patient orthodontic starts. Because of this strategy, Fishbein Orthodontics is now one of the fastest growing orthodontists in the country.
How Does it Work?
The Patient Acquisition and Retention Framework™ (PARF) creates a unique system to rapidly attract new patients allowing orthodontists to create the lifestyle and practice they’ve always wanted.
Producing Real Results
Thanks to our already successful relationship with Dr. Ben Fishbein, HIP Creative was selected to help optimize Fishbein Orthodontics’ online presence and bring it firmly into the digital age. In addition to high-end videos, we were also able to strategize regarding how to create the most brand exposure possible for the business by using techniques like social media to our advantage.
500% Increase in Online Conversions
10x Return On Investment
Doubled in Size (Team & Locations)
All Smiles Orthodontics is an industry-leading practice with five locations and a goal to grow by converting more leads into patients. Dr. McDowell wanted to invest more effort in lead follow-through. Also, he wanted the ability to have metrics setup that can be monitored and tracked. Our Patient Acquisition and Retention Framework™ is designed to do that and more! We designed a fully-functioning website with effective search engine optimization (SEO) and implemented digital ad campaigns, retargeting ads, reputation management, and monthly newsletters. Dr. McDowell continues to partner with us in leveraging the power of modern marketing to reach more people in his community.