Dr. Rochford’s practice, a well-established institution in the community for over sixty years, faced the challenge of growing their patient base beyond organic, community-driven referrals. While this approach had sustained them for decades, it was insufficient for their growth.
Despite their long-standing reputation, Dr. Rochford realized that to achieve significant growth, they needed to not only embrace paid advertising, but a new system of acquiring patients. That’s when they partnered with HIP, embarking on a journey to transform their patient acquisition process and expand their reach in the community.
“Being with HIP, it’s not just the ads and the targeted marketing, but it’s the whole ecosystem and how we’re following with the leads we’re generating. I can pay for Google out of my own, sure. But it’s not going to lead that person actually be sitting in my office, and that’s what HIP has done for us.”
-Dr. Brian Rochford
With HIP, Dr. Rochford’s practice found more than just an advertising partner. Within our Patient Acquisition and Retention Framework, they discovered a holistic marketing ecosystem designed to drive results.
Our approach involved more than just placing ads. It was about creating a comprehensive system that ensured every lead was followed up on effectively. This holistic approach included targeted marketing and rigorous follow-up protocols, turning leads into actual patients. HIP’s method ensured that leads converted into appointments, driving real results for the practice.
As Dr. Rochford says: “It’s not just the ads and the targeted marketing, but it’s the whole ecosystem and how we’re following with the leads we’re generating,”
“I can pay for Google ads on my own, but it’s not going to lead that person to actually be sitting in my office, and that’s what HIP has done for us.”
-Dr. Brian Rochford
Achieving Impressive Growth and Community Impact
The partnership with HIP yielded remarkable results for Dr. Rochford’s practice. One of the standout achievements was an impressive 800% return on investment.
The enhanced marketing efforts not only brought new patients to the practice but also helped solidify their presence in the community. This approach allowed the practice to serve more people in the community and ensure that those who needed their services could access them easily.
Dr. Rochford’s practice has achieved significant growth through improved patient acquisition, enhanced staff accountability, and our Patient Acquisition and Retention Framework (PARF®). HIP’s targeted strategies and comprehensive support have positioned them to continue delivering exceptional care to their community while expanding their reach.
If you’re ready to take your practice to the next level, reach out to us to discuss how PARF® can help you and your team succeed.
Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.
Dr. Andrew Leland sought out HIP because he finally realized his “homemade” processes hit a plateau when it came to growth for his practice. After reading Luke Infinger’s Practice Growth series of books, he declared to his team, “we’re transitioning from a small orthodontic practice into an orthodontic business!”
Sherman Balhoff Orthodontics, a well-established practice in Baton Rouge, found themselves at a crossroads. With a legacy built by Dr. Kramer Sherman’s father and his partner, Dr. David Balhoff, the practice was stable but needed to grow to accommodate an expanding team of doctors.
In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.
The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.
2690 S Hwy 95a
Cantonment, FL 32533
