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Dr. Knecht spent years working for other doctors and dreaming of owning her own practice before finally launching her startup practice just 6 weeks before COVID struck — talk about bad timing!
Despite the once-in-a-lifetime challenges, she was soon starting 8-10 new patients per month. But then the growth hit a wall. And she knew she would never quit her corporate job or build financial independence on 10 starts per month.
She had heard doctors talk about how hard it is to start a practice from scratch. But Dr. Knecht was determined to succeed — so she doubled down on herself and hired HIP to help her take her practice to the next level…
“I wish I knew how feasible it is to do a startup with the right team (both in-office and marketing). [It] would have saved me a tremendous amount of stress/lost sleep, and I would have likely done it sooner.”
– Dr. Kristen Knecht
Immediately, we helped Dr. Knecht’s team implement our Patient Acquisition and Retention Framework™ (PARF) to help generate new patient leads and convert more of those leads into patients.
First, we created a high-converting website optimized to capture more leads. Then we launched a digital ad campaign based on proven strategies. And finally, we rebuilt their lead follow-up process from the ground up to ensure that no potential patients fell through the cracks.
And the results were almost instantaneous—Dr. Knecht tripled her monthly starts to 30 starts per month. She did $1.3M in revenue in her first full year in business. And she didn’t stop there…
“I know doctors who work 5 or 10 years to get to this level, and it’s all happened so quickly. I couldn’t have done that on my own.”
– Dr. Kristen Knecht
Dr. Knecht quickly blew past the $1M mark in record time. And because she set up scaleable processes from the start, there’s no limit to how big her practice can grow.
In April 2022, Knecht Orthodontics hit $200,000 in a single month with 36 new patient starts. And they’ve deployed the strategies in our PARF™ framework to start as many as 6 new patients in a single day.
Overall, she’s booked over $650,000 from our tracked marketing efforts alone, returning a 481% ROI on her investment. And she’s on track to break the $2 million mark this year, in just her second full year as a private practice!
Dr. Knecht has some straightforward advice for other ortho startups:
“I would advise them to allocate the money to marketing…getting patients in the door for consults is by far one of the most critical components to practice growth, which is why marketing is so important.”
Knecht Orthodontics’ 481% return on investment proves that marketing — when done right — pays for itself many times over. Dr. Knecht knew she wanted growth and was willing to invest to make it happen.
If your startup is struggling to get off the ground, or you’re thinking of launching a new practice soon, reach out to HIP now to see how we can help you shorten the learning curve and scale your practice quickly.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
Dr. Andrew Leland sought out HIP because he finally realized his “homemade” processes hit a plateau when it came to growth for his practice. After reading Luke Infinger’s Practice Growth series of books, he declared to his team, “we’re transitioning from a small orthodontic practice into an orthodontic business!”
Harvey & Thomas Orthodontics, became known for their commitment to transforming smiles and providing exceptional patient care. Dr. Thomas and his team serve their community with warmth, precision, and a dedication to each patient’s unique journey, building a trusted reputation across the area.
In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.
The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.
2690 S Hwy 95a
Cantonment, FL 32533
