Case Study

Partner: Knecht Orthodontics
Since: July 2019

How Did This Startup Practice Grow From $0 to $1.3M In Less Than 2 Years?

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Dr. Kristen Knecht Refused to Let COVID Stop Her From Growing Her Practice

Dr. Knecht spent years working for other doctors and dreaming of owning her own practice before finally launching her startup practice just 6 weeks before COVID struck — talk about bad timing!

Despite the once-in-a-lifetime challenges, she was soon starting 8-10 new patients per month. But then the growth hit a wall. And she knew she would never quit her corporate job or build financial independence on 10 starts per month.

She had heard doctors talk about how hard it is to start a practice from scratch. But Dr. Knecht was determined to succeed — so she doubled down on herself and hired HIP to help her take her practice to the next level…

HIP Helped Knecht Orthodontics Achieve:

+350% Growth In New Patient Starts

+475% Increase In Call Volume

+481% Return On Investment

“I wish I knew how feasible it is to do a startup with the right team (both in-office and marketing). [It] would have saved me a tremendous amount of stress/lost sleep, and I would have likely done it sooner.”

– Dr. Kristen Knecht

We Helped Dr. Knecht Triple New Patient Starts And Produce $1.3M in Her First Year

Immediately, we helped Dr. Knecht’s team implement our Patient Acquisition and Retention Framework™ (PARF) to help generate new patient leads and convert more of those leads into patients.

First, we created a high-converting website optimized to capture more leads. Then we launched a digital ad campaign based on proven strategies. And finally, we rebuilt their lead follow-up process from the ground up to ensure that no potential patients fell through the cracks.

And the results were almost instantaneous—Dr. Knecht tripled her monthly starts to 30 starts per month. She did $1.3M in revenue in her first full year in business. And she didn’t stop there…

“I know doctors who work 5 or 10 years to get to this level, and it’s all happened so quickly. I couldn’t have done that on my own.”

– Dr. Kristen Knecht

And Now Knecht Orthodontics Has A $2M+ Year In Their Sights!

Dr. Knecht quickly blew past the $1M mark in record time. And because she set up scaleable processes from the start, there’s no limit to how big her practice can grow.

In April 2022, Knecht Orthodontics hit $200,000 in a single month with 36 new patient starts. And they’ve deployed the strategies in our PARF™ framework to start as many as 6 new patients in a single day.

Overall, she’s booked over $650,000 from our tracked marketing efforts alone, returning a 481% ROI on her investment. And she’s on track to break the $2 million mark this year, in just her second full year as a private practice!

What Is The Secret to Dr. Knecht's Phenomenal Growth?

Dr. Knecht has some straightforward advice for other ortho startups:

“I would advise them to allocate the money to marketing…getting patients in the door for consults is by far one of the most critical components to practice growth, which is why marketing is so important.”

Knecht Orthodontics’ 481% return on investment proves that marketing — when done right — pays for itself many times over. Dr. Knecht knew she wanted growth and was willing to invest to make it happen.

If your startup is struggling to get off the ground, or you’re thinking of launching a new practice soon, reach out to HIP now to see how we can help you shorten the learning curve and scale your practice quickly. 

Work With The Growth Partner Behind The Nation's Fastest-Growing Ortho Practices


Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.

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Dr. Andrew Leland sought out HIP because he finally realized his “homemade” processes hit a plateau when it came to growth for his practice. After reading Luke Infinger’s Practice Growth series of books, he declared to his team, “we’re transitioning from a small orthodontic practice into an orthodontic business!”

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When Sparkman Orthodontics joined with HIP, they had worked with many marketing agencies over the years. Dr. Sparkman, an orthodontist who has owned a practice for over 17 years, had his goals set and knew it would take the right partnership to reach those goals. The first goal was a new website. One that would wow patients and streamline the process of getting started with treatment. The second major goal was to reach $10 million in production within two years or less.

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Our Framework

Patient Acquisition & Retention Framework™

In an effort to both establish a new brand identity and generate potential patients, we implemented our Patient Acquisition and Retention Framework™. This fully automated solution and turn-key framework was exactly what Knecht Orthodontics needed. We tracked a 481% ROI! And, Knecht Orthodontics is now a leading orthodontic practice with happy patients who are thrilled with their experience.

How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.