One of the rockiest times for a new practice can be its beginning days. Add in the fact that everything was changing due to a pandemic and there were a lot of factors pushing against the success of a start-up.
Dr. Knecht’s passion for orthodontics and her goal of “improving people’s lives and the way they feel about themselves,” gave her all the motivation she needed to make the decision to open her own practice despite those rising factors.
Dr. Knecht turned to HIP to create an unique brand identity that would help her stand strong in her market. After all, she recognized that in order to be a successful orthodontic practice, she’d need more than just leads.
That’s why she chose HIP as a partner to help her design her brand and establish herself in the Mont Belvieu community. HIP’s PARF™ gave her the step by step successes that led to Knecht Orthodontics having record patient starts month after month and a 481% ROI during a pandemic!
Her practice benefitted from:
• A strong digital presence
• An unique website designed to attract quality patients
• Intentional digital marketing campaigns
• Strong Search Engine Optimization (SEO)
• An increase in discoverability that led to more site visits and calls
• Retargeting campaigns that converted more new patients
• Reputation management that bolstered the health of the practice
• Comprehensive patient management software (PracticeBeacon)
• Full system of orthodontic and staff training
• A cohesive, duplicatable patient experience