The New Site is Positioned as Both a Powerful Branding Tool and Educational Resource For Consumers
HIP Creative is incredibly proud to announce the completion of a new website for O’Grady Orthopaedics. Based out of the Andrews Institute in Gulf Breeze, Florida, O’Grady Orthopaedics wanted a website that provided true value and education to patients by way of eBooks, checklists, blogs and more.
O’Grady Orthopaedics’ new design is more than just a website – it is a true online destination and branding opportunity all rolled into one. The team at HIP Creative began first with idea discovery, allowing them to get a better feel for exactly who Dr. O’Grady is so that they could come up with new ideas that would help them accomplish their long-term goals. Dr. O’Grady played an important role throughout all parts of the process, even going as far as to help pick a logo that would display his love of both surfing and the beautiful ocean water that Florida has become famous for.
In addition to regularly updated, compelling content designed to allow Dr. O’Grady to share important information on the shoulder and knee orthopaedics industry, the new site also includes a number of unique new features that make it an excellent marketing opportunity for his organization. In addition to SSL security and a loading time of well under three seconds, the new site is also fully integrated with Hubspot, allowing O’Grady Orthopaedics to leverage the power of their marketing automation platform and customer relationship management for lead nurturing as well.
As a Board Certified Orthopaedic Surgeon with a Certificate of Added Qualifications in Sports Medicine, Dr. Christopher O’Grady has become one of the leading providers of musculoskeletal system care in the state of Florida today. After originally completing his medical degree in 1997, Dr. O’Grady completed his orthopaedic training at the prestigious Albert Einstein College of Medicine in Long Island, New York. In addition to being awarded the honorable American Orthopaedic Association’s Zimmer Award for Orthopaedic Research, Dr. O’Grady has also consulted with NASA and other leading organizations over the years.
To find out more information about O’Grady Orthopaedics or to view the new website design up close and personal, please visit ogradyorthopaedics.com. To find out more information about the innovative and forward-thinking digital marketing services offered by HIP Creative to customers on a daily basis, please visit the company’s official website at hip.agency.