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HIP Creative, the industry leading inbound marketing agency based out of Pensacola, Florida, is pleased to announce that it has recently completed work on a significant brand re-imagining for Florida Bone and Joint Specialists. As a six-member independent orthopaedic surgery practice based out of the Andrews Institute for Orthopaedics and Sports Medicine in Gulf Breeze, Florida, these are industry-leading medical professionals at one of the most highly regarded facilities in the United States.

The centerpiece of Florida Bone and Joint Specialists’ new digital brand is a state-of-the-art website, complete with a new interactive “Patient Education” section. For example, if a patient visits the site and is experiencing neck pain, they can click on the appropriate drop down menu and get instant access to information. This information covers things like what causes pain in that area of their body, what they should do to get help, steps they can take to mitigate pain without seeing a specialist and more. 

They can also gain additional insight into the types of conditions that pain can be associated with, procedures that may apply to their situation, and other topics allowing them to get the care they need when they need it the most.

Throughout the course of their relationship, HIP Creative also took a number of additional steps to help position Florida Bone and Joint Specialists as a valuable brand for the 21st century. Great care was given to the group’s mobile presence, for example, allowing all patients to have a uniform experience regardless of the device they were using. This was especially important in terms of taking advantage of modern day trends in the world of healthcare and medicine. According to one study conducted by the Pew Research Center, 62% of smartphone owners in the United States admitted to using their phone at least once in the past year to look up information about a health condition.

The goal of Florida Bone and Joint Specialists is to provide world-class orthopaedic care to their patients in the most timely and efficient manner possible. With a new digital presence optimized for both desktop and mobile devices, along with interactive features, patients are able to educate themselves on conditions and surgical options.

HIP Creative is truly proud to have the opportunity to help such a highly regarded group of orthopaedic surgeons with this project. 

To find out additional information about Florida Bone and Joint Specialists, or to view a selection of the work that was recently completed by HIP Creative, please visit that organization’s official website at flboneandjoint.com. To learn more about the brand identity, digital marketing and other inbound marketing services offered by HIP Creative to customers all over the country, please visit hip.agency/services.