Subscribe: RSS
Check out this episode with Dr. Keith Dressler, founder of Rhinogram.
To learn more about Rhinogram, visit https://rhinogram.com.
Orthodontists invest millions in technology and training, but the practices that grow treat patients like people, not procedures. In a world of automation, genuine human experience has become the rarest competitive advantage in orthodontics.
Your new hire shadows for a few days. You walk them through a checklist. They learn the software. Then what? Everyone hopes they “figure it out.” A month later, the doctor is frustrated. The team is stressed. The new hire feels like they’re failing. The problem isn’t effort. The problem is this: you’re treating training like a checkbox instead of a culture.
Your SEO is technically in place. Your city name sits in a few headings. Your Google Business Profile exists. On paper, you’re doing local SEO. In reality, you’re invisible to families 15 minutes away who could become lifetime patients. The practices winning right now aren’t just doing SEO for Orlando or Pensacola. They’re targeting specific neighborhoods, suburbs, and nearby towns with content that speaks directly to those communities. That’s hyperlocal SEO, and it’s the difference between ranking and becoming the obvious choice.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
