Orthodontic Telemedicine with Dr. Keith Dressler, Founder of Rhinogram

Most orthodontic leaders think motivation lives in the paycheck. Add a bonus here, throw in a perk there, and watch performance soar. Except it doesn’t work that way. True motivation isn’t bought. It’s built. Dr. Ann Marie Gorczyca proves it every day with three psychological pillars: autonomy, mastery, and purpose. When you weave these into your culture, motivation becomes self-sustaining.

Right now, thousands of ads are flooding Meta. Your future patients are scrolling past most of them. The question is not how to post more. It’s how to convert strangers into patients before they ever pick up the phone.
The answer: turn every social profile into a trust funnel. Treat your channels as sales assets that earn trust with video, keep people inside your world long enough to like you, then point them to a clear next step.
A trust funnel converts a social channel into a sales asset. Instead of scattered posts, you deliberately design profiles and content to shepherd a cold viewer through a sequence: discover you, understand you, like you, and finally act.

Most practices treat treatment coordinators like script readers chasing conversion numbers, but the best TCs do so much more. They’re the heartbeat of the office—the emotional anchor for families making life-changing decisions. By balancing passion, purpose, and processes, TCs transform anxious first visits into lasting trust, fuel practice growth, and shape a culture where patients feel cared for, not sold to.