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The Power of Search Engine Marketing

Over the last decade, online marketing efforts in terms of medical practices and other healthcare organizations have changed dramatically. But throughout all of this, two key techniques have emerged — search advertising, also commonly referred to as search engine marketing, and social advertising.

The importance of these two opportunities cannot be overstated enough. At HIP Creative, we want to help you enjoy the unique benefits that both of them can bring to the table for a practice just like yours.

At its core, search advertising is a term used to describe a variety of techniques that all lead back to one basic idea: that you, as a healthcare or other medical practitioner, are paying for every click you receive. But the most important thing to understand about this is that it’s not something you do once and then forget about. It’s something that must be proactively managed and closely monitored, not only in an effort to guarantee that you see the volume of traffic that you need, but also to help preserve the most important thing of all: your return on investment.

All of this can be problematic, as it takes valuable time away from your practice. But now, thanks to the team at HIP Creative, it’s something you don’t have to worry about any longer.

Our teams understand exactly how to manage your search advertising campaigns to generate the results that you need and are prepared to devote as much time as necessary in order to do it. We’ll constantly be managing, optimizing and rolling out your campaigns by looking after a variety of factors, including but not limited to things like:

• Keywords
• Bid management
• Testing and re-testing landing pages
• Editing copy for search and social optimization
• Reviewing demographics of your local and regional targets
• Making sure that these elements go live at just the right day and time

The Art of Social Advertising

Equally important for a medical practice like yours is the concept of social advertising — that is, using sites like Facebook, Twitter, Instagram and others to your advantage. These types of social networking sites are more than just opportunities to reach out to someone and have a conversation. When leveraged properly, they’re a perfect way to gain better insight into your audience than ever before, thus putting you in a position to serve them the right ads at the right moment to use their own behaviors, likes and preferences to your advantage.

Just how powerful is social advertising in the modern era, you ask? In a word, “very.” Not only have we reached the point where people are now spending more time on social networking sites than they are watching television, but ad revenue is also way up — combined revenue generated from social media advertising is predicted to hit $51.3 billion by the end of 2018. Not only that, but the same study revealed that revenue is still set to grow at a rate of about 10.5% annually for the next few years.

Social advertising also plays very well with the mobile audience, which these days makes up a significant portion of the people you’re trying to connect with in the first place. It’s equal parts intimate and far-reaching, allowing you to establish yourself as an authority on a wide scale while still attracting as many local users as possible in one fell swoop.

It’s the perfect opportunity to increase both prospects and revenue in a meaningful way when leveraged properly and at HIP Creative, that’s exactly what we want to help you do.

When taken separately, both search advertising techniques like PPC and social advertising are powerful tools. When used together, giving each the opportunity to feed into and complement the other, they create something of a perfect storm — a way to wield the power of the digital revolution to your advantage and cement the next decade of success in terms of your practice at the exact same time.

In the end, search and social advertising techniques are still incredibly powerful ways to strike a chord with your target audience — and at HIP Creative, we’re prepared to pull out all the stops to help make sure that this initial impression is as positive as it can possibly be.