Search Engine Optimization by HIP Creative
Helping You Make the Right Impression for the Right Audience at the Right Moment
Also commonly referred to as SEO for short, search engine optimization is the process of using various techniques to maximize the total number of visitors that find and engage with your website, typically by guaranteeing that your site appears as high on the list of results on a search engine like Google as possible. Not only is SEO still an important part of healthcare and local business marketing in particular, it is perhaps more popular now than it has ever been — and we have the statistics to prove it.
According to one recent study, the first organic search result still gets a massive 32.5% of all traffic that comes from that particular query. Not only that, but 51% of all of your website traffic comes from organic search — just 10% comes from paid search, which means that if you thought you could just buy your way to the top of Google's results, you're sadly mistaken.
But true attention to SEO helps your practice in other ways, too. Not only is SEO particularly helpful to local businesses because approximately four out of every five people use search engines to find local information, but a significant 80% of all local searches came from mobile devices over the last few years.
At HIP Creative, we're prepared to leverage the full power of SEO (and our years of experience in the field) to your advantage, guaranteeing that your website is the high functioning, high performance, revenue- and patient-generation engine that it was always meant to be. Thanks to our expertise, along with our holistic approach to online marketing, we won't just make sure that your site ranks as highly in search engines like Google as possible — we'll help make sure that it's the basis of the essential connection you're trying to form with real prospective patients in your area.
The True Power of SEO: Our Approach
The most important thing to understand about SEO in the context of the healthcare and medical fields, in particular, is that no two businesses are created equally. Your practice is very different from even those of your closest competitors, which is why a "one size fits all" approach to optimization just won't do.
At HIP Creative, we're prepared to get to know your organization on an intimate level, all of which will come up with the right integrated and ongoing marketing plan to help address your needs, your goals and (most importantly) your budget. We take care of a wide range of different factors that all feed back into the larger idea of SEO, including but not limited to steps like:
- Writing and promoting blog posts that also help establish your reputation as an authority.
- Creating unique, helpful and refreshing content for your site on a regular basis.
- Utilizing the best-paid advertising techniques to create high-conversion landing pages to also help increase your ROI even further.
- We offer regular social media posts and promotions to help make a better initial impression with those prospects.
- We'll help you partner with all of the most relevant and influential bloggers in your industry, giving you a chance to showcase your expertise on the widest scale possible.
- We'll help build authority by generating links to your site from other reputable sources.
- We also work hard to stay ahead of the curve, refreshing your website's foundation of technology to stay current — regardless of which evolutions happen to take place.
All of these steps may seem simple on their own, but when taken together, they add up to something far more powerful. Not only will your website be more visible than ever in terms of the people that you're trying to reach, but it will also be optimized in the way that you need to really strike a chord with those patients. At that point, increasing your own revenue and bringing in more new patients than ever is no longer a question of "if" but "when."
Contact HIP Creative Today
In the end, HIP Creative will work hard to change the way you think about SEO in the first place — shifting away from the mentality of it being a "necessary evil" by helping you see it as the true asset that it's always been and always will be.
If you have any additional questions about our search engine optimization services, or if you'd just like to find out more about the many different ways that we're prepared to help your practice, please don't delay — contact HIP Creative today.