seo

Going Out of Network: How to Market a Move Off PPO Plans Without Losing Your Practice Dropping insurance networks stopped being a fringe idea some time ago. In the ADA Health Policy Institute’s State of the U.S. Dental Economy surveys, 35% of dentists said they intended to drop out of at least some insurance networks […]

Recruitment Marketing for Dental Practices: How to Attract Associates and Team Members In the ADA Health Policy Institute’s Q4 2025 Economic Outlook, 54.2% of dentists named staffing, recruitment, retention or workforce shortage among their top three challenges — nearly level with insurance issues at the top of the list. For most practice owners, the constraint

Dental Open Houses and Patient Events: The Marketing Playbook That Actually Fills the Room Most practice events fail for the same reason: they are planned as parties and marketed as afterthoughts. Someone orders a bounce house three weeks out, the team posts once on Instagram, forty people show up — thirty of them existing patients

Spanish-Language Dental Marketing: How to Reach Bilingual Patients Without Google-Translating Your Site According to the U.S. Census Bureau’s American Community Survey, about 17 million U.S. households — roughly one in eight — speak Spanish at home, and more than 3 million of those are limited-English-speaking households where no adult speaks English “very well.” In large

Endodontic Practice Marketing: Winning Referrals Without Ignoring Direct Patients Endodontics is the most referral-dependent specialty in dentistry, and the numbers make that plain. In the American Association of Endodontists’ 2026 Endodontist–General Dentist Referral Patterns Survey, roughly 90% of the root canal treatments endodontists perform originate from a referral, and the average endodontist sees about 1,930

Dental Practice Acquisition Marketing: Keeping the Patients You Just Paid For Practice valuations are built on active patient counts and historical production. The purchase price assumes those patients stay. Nothing in the transaction guarantees it, and attrition after a transition is the quiet way a good deal turns into a mediocre one. Patients did not

HIPAA-Compliant Dental Marketing: Tracking, Ads and Patient Data Without the Exposure In 2022 and 2023, the Office for Civil Rights and the FTC both put healthcare organizations on notice about third-party tracking technology on websites that handle patient information. Hospitals settled. Telehealth companies paid FTC penalties for disclosing health data to advertising platforms. Dental practices

Periodontal Practice Marketing: Winning Referrals and Direct Patients at the Same Time A periodontal practice runs on two engines that pull in opposite directions. One is the general dentist referral base, which supplies steady surgical and maintenance volume and expects you to stay in your lane. The other is direct-to-consumer demand for implants, gum grafting,

Dental Sleep Medicine Marketing: How to Fill an Apnea and TMJ Schedule Dental sleep medicine breaks most of the marketing habits that work for general dentistry. The patient is not searching for a dentist. They are searching for why they wake up exhausted, why their partner will not sleep in the same room, why the

Local Services Ads for Dental Practices: How Google Guaranteed Actually Works Most practices we talk to think Local Services Ads are another line item inside their Google Ads account. They are not. LSAs sit in a separate platform, use a separate billing model, require a separate verification process, and show up above the search ads

Tracking Pixels & Retargeting for Dental Practices You’ve probably experienced this: you look at a product online, don’t buy it, and then it seems to follow you around the internet — showing up in ads on Facebook, on news sites, in your Instagram feed. That’s not a coincidence, and it’s not magic. It’s a tracking

Dental Logo & Brand Identity Design A logo is a small thing that does a big job. It’s on your sign, your website, your scrubs, your appointment cards, your Google listing, and every social post you publish. For many prospective patients, it’s the very first visual impression they form of your practice — before they