seo

A practice owner in suburban Chicago ran Google Ads for eight months. Good budget, decent click-through rate, traffic going to the right pages. But consultations were flat. He figured the ads weren’t working and shut them off. Within 60 days, new patient inquiries dropped by nearly 40 percent. Turns out the ads were working fine.

Adults now represent somewhere between 25 and 30 percent of all orthodontic patients in the United States, and that number has been climbing for over a decade. Invisalign is the primary reason. The technology makes adult orthodontic treatment genuinely viable — socially, professionally, practically — in a way that traditional braces never quite did. And

Google Ads catches patients who are already looking for an orthodontist. Meta Ads — running across Facebook and Instagram — reach the much larger group of people who haven’t started looking yet but will. They’re the parent who’s been meaning to schedule a consultation for their teenager. They’re the adult who thinks about their smile

Every day, patients in your market are searching for an orthodontist and clicking on your competitors’ ads instead of yours. Not because those competitors are better at orthodontics — but because they have better Google Ads. Running effective Google Ads for an orthodontic practice is genuinely complex. The keyword landscape is expensive, the competition is

Invisalign is the most searched treatment in orthodontics. Patients who want straighter teeth are searching it by name, comparing it to traditional braces by name, and asking cost and timeline questions about it specifically. If your practice offers Invisalign and you don’t have a dedicated, well-executed marketing strategy for it, you’re leaving a significant portion