seo

Geofencing and Connected TV for Dental Practices: Buying Attention Around Your Building Two advertising channels have become accessible to individual dental practices in the last few years, and most practices have either never tried them or tried them badly. Geofenced mobile advertising puts ads in front of people based on where their device has physically

The Wasted Ad Spend Audit: Negative Keywords and the Money Leaking Out of Your Dental Google Ads Every dental Google Ads account wastes money. That is not a criticism of your agency; it is how the auction works. Broad and phrase match exist to find searches you did not think of, and the price of

Military and TRICARE Families: The Referral Base Near Every Base If your practice sits within reasonable driving distance of a military installation, you have a patient population with stable coverage, a strong internal referral culture, and a predictable turnover cycle that delivers new families into your market every year. Most practices near bases do nothing

Marketing to Seniors: Medicare Advantage Dental and the Patients Nobody Targets Dental marketing skews young. The imagery, the channels, the copy and the offers are mostly built for families and working-age adults. Meanwhile a large and growing population of older adults needs substantial restorative treatment, has time and often accumulated savings, and is being addressed

Seminars and Webinars for Dental Practices: Filling the Room and the Schedule The seminar model is one of the oldest patient acquisition tactics in dentistry and one of the most reliably mismanaged. A practice books a room, runs some ads, twenty people register, six show up, the doctor presents for ninety minutes, everyone leaves politely,

Brand Photography for Dental Practices: Why Your Website Should Not Use Stock Photos Open twenty dental practice websites in a row and you will meet the same six people. The woman laughing at a salad. The man in scrubs with folded arms and impossible teeth. The stock family in a stock kitchen. They appear on

From Associate to Owner: The Marketing Side of Buying In Most of the advice available to an associate buying into a practice is financial and legal. Valuation, financing, partnership structure, tax treatment — all essential, all well covered. What almost nobody discusses is what happens to the practice’s patient-facing identity when ownership changes, and that

Managing a Second Location: The Marketing You Have to Rebuild Owners open a second location expecting the marketing to extend. It does not. Almost everything that makes the first practice successful is local to the first practice — the reviews, the map visibility, the word of mouth, the community relationships. None of it travels. A

The Dental Practice Newsletter: How to Write One Patients Actually Open Most practice newsletters are a monthly obligation nobody enjoys. Somebody pulls a stock photo, pastes in an article about flossing, adds a seasonal greeting, and sends it to everyone in the database. Open rates drift down, unsubscribes drift up, and eventually the newsletter quietly

Rebranding a Dental Practice Without Losing Your Search Rankings A rebrand is one of the few marketing projects that can actively destroy value. Done carefully, it refreshes a practice’s identity and costs nothing in visibility. Done carelessly — and it is usually done carelessly, because the people managing the name change are not the people

Competitor Analysis for Dental Practices: How to Read Your Local Market Practice owners tend to have a strong opinion about their competition and very little data about it. The office across town is “cheap,” the corporate group is “taking everything,” the specialist down the road is “spending a fortune on ads.” Some of that is

A/B Testing Your Dental Website: Heat Maps, Form Abandonment and the Fixes That Pay Most dental website changes are made on opinion. Someone dislikes the hero image, a consultant suggests a different button colour, the doctor wants the office photo bigger. The site changes, nobody measures anything, and six months later it changes again for