Your team feels micromanaged. Your systems create chaos. Sound familiar? The answer isn’t picking sides in the people vs. processes debate. It’s designing systems that make your team unstoppable while keeping patients coming back for more.
The Hard Truth About Building a Thriving Orthodontic Practice! Read More »
Ever watch a patient nod politely through your treatment presentation, then disappear forever? You’re not alone. Most orthodontic practices accept mediocre case acceptance rates as “industry standard.” Here’s the truth: your 50% conversion rate is costing you over $200,000 annually in lost revenue.
From 50% to 80% Case Acceptance: The TC Training Blueprint Read More »
Your alarm goes off. Do you reach for your phone or reach for your potential? Most practice owners start their day reactive, scrolling through problems before they’ve even stood up. But what if the first hour of your day could determine whether you show up as a leader or just another overwhelmed dentist? Alex Forero,
Win the Morning, Win the Practice: How to Lead with Energy Read More »
Discover how dental marketing psychology can transform your practice. Learn the consumer behavior strategies that convert more patients than demographics alone. Stop chasing tactics and start understanding what makes patients buy dental services.
Stop Chasing Tactics: Why Understanding Consumer Psychology Beats Every Marketing Trick Read More »
Learn proven dental case acceptance strategies from Dr. Michael Sonick’s 40+ years of experience. Discover how storytelling, vulnerability, and patient-focused communication can transform treatment presentations and boost case acceptance rates in your dental practice.
Connection Closes 50% More Dental Cases Than YOUR Credentials Read More »
Discover how orthodontic patient experience hospitality sets practices apart. Dr. Brice Gilliam shares strategies for memorable patient care.
The Customer-First Secret Orthodontists Are Missing Read More »
Explore the future of orthodontic practice through 5 key scenarios: AI treatment planning, 3D printing appliances, corporate consolidation, and smart orthodontic devices. Get actionable steps to prepare your practice for emerging orthodontic technology trends.
Does ChatGPT Know the Future of Orthodontics? Read More »
Practices grow where attention goes. Trade the microscope for a simple compass, coach your team to do the same and you will create a practice that prints wins at work and at home.
When Perfection Becomes A Prison: Focus On Outcomes & Watch Your Practice Grow Read More »
Discover the right orthodontic practice marketing strategy for your practice. Learn how to choose between Meta ads, Google ads, and SEO based on your practice persona, budget, and growth goals. Expert insights from veteran growth agencies on building sustainable patient acquisition systems.
The $4,500 Question: Meta vs Google Ads Read More »
If your freezer meals come with a side of brain fog and bloating, it’s time to rethink what “convenient” actually means. In today’s high-speed world, we’re drowning in options for quick meals—DoorDash, frozen entrees, meal kits that ship to your door. But convenience often hides a high cost: your energy, your focus, and your long-term
Lance Armstrong’s Former Chef: Fast Food Is Killing Your Potential! Read More »
Let’s be honest—branding gets oversimplified. For most practices, “branding” means a logo, some colors, maybe a new website. You spend the money, get the files, and check the box. But here’s the problem: that’s not your brand. That’s the tip of the iceberg. What makes patients choose you, trust you, and tell others about you?
How the 7-Second Rule Can Make or Break Patient Trust Read More »
Most orthodontists are brilliant clinicians. You’ve spent years mastering your craft, building a practice, and serving patients. But when it comes to building lasting wealth, many are unknowingly operating on financial quicksand. They’re told to max out retirement plans, buy properties, or jump into high-yield investments—but all without a solid foundation. Here’s the truth: you
Stop Chasing Returns—Start Building Stability Read More »