Luke Infinger and Dr. Kyle recently fired rapid-fire questions at ChatGPT, asking how orthodontics might look in five, ten, and fifteen years. The ChatGPT offered bold predictions from autonomous DSOs to gene-editing gels. Luke and Dr. Kyle did not accept everything at face value, but they agreed on one point: practices that prepare will profit, […]
Does ChatGPT Know the Future of Orthodontics? Read More »
Precision Can Choke Progress Dental school wires you to hunt flaws. Great when you are bonding brackets. Lethal when every meeting turns into a micro-error autopsy. Julie Nise calls that “sort by distinction” — your first instinct is to spot what is wrong, not what moves the ball forward . Set The Scoreboard Before You
When Perfection Becomes A Prison: Focus On Outcomes & Watch Your Practice Grow Read More »
Why a Single Ad Formula Falls Short When two veteran growth agencies—HIP Creative and Neon Canvas—compare notes and still disagree about whether Facebook or Google deserves the first marketing dollar, it’s clear the universal-playbook myth needs to die. As Dr. Kyle Fagala observes, a Class II malocclusion isn’t treated exactly like a Class III—so why
The $4,500 Question: Meta vs Google Ads Read More »
If your freezer meals come with a side of brain fog and bloating, it’s time to rethink what “convenient” actually means. In today’s high-speed world, we’re drowning in options for quick meals—DoorDash, frozen entrees, meal kits that ship to your door. But convenience often hides a high cost: your energy, your focus, and your long-term
Lance Armstrong’s Former Chef: Fast Food Is Killing Your Potential! Read More »
Let’s be honest—branding gets oversimplified. For most practices, “branding” means a logo, some colors, maybe a new website. You spend the money, get the files, and check the box. But here’s the problem: that’s not your brand. That’s the tip of the iceberg. What makes patients choose you, trust you, and tell others about you?
How the 7-Second Rule Can Make or Break Patient Trust Read More »
Most orthodontists are brilliant clinicians. You’ve spent years mastering your craft, building a practice, and serving patients. But when it comes to building lasting wealth, many are unknowingly operating on financial quicksand. They’re told to max out retirement plans, buy properties, or jump into high-yield investments—but all without a solid foundation. Here’s the truth: you
Stop Chasing Returns—Start Building Stability Read More »
When something breaks in your dental practice—whether it’s the schedule falling apart, collections slipping, or a team member underperforming—it’s tempting to point the finger at people. But what if the real problem isn’t the person, but the system they’re working in? Tiffany Fleisch, a seasoned fractional COO and longtime operator in dental organizations, has a
Stop Blaming Your Team—Fix Your System Read More »
Most dental practices focus their marketing efforts on landing the “big ticket” treatments — full arches, implants, and cosmetic makeovers. But at Southern Roots Dentistry in Shreveport, Louisiana, Abby Howell and her team took a radically different path. They built a thriving, multi-location practice by focusing on the smallest starting point possible: getting new patients
Why Focusing On NEW PATIENTS Is The KEY To Dental Success Read More »
Most young orthodontists are told to grow. Faster. Bigger. More locations. More chairs. But no one talks about what happens when you actually succeed—when you’ve grown a large, high-performing practice only to discover it’s now too big to sell. That’s exactly the position Dr. Sami Webb found herself in after two decades of building one of
Too Successful to Sell? The Exit Strategy No One Talks About Read More »
You’ve completed your training. You’re clinically ready. But the marketplace doesn’t reward readiness—it rewards relevance, resonance, and results. So the question isn’t how do I get hired? The real question is: How do I become the most strategic investment a practice can make? Let’s reframe the game entirely. Understand The Employer’s True Buying Criteria Orthodontic
Secrets Every Ortho Resident Should Know Before Applying Read More »
Veteran orthodontists have years of experience, established reputations, and steady patient flows. But success can sometimes lead to complacency. Running a thriving practice requires constant awareness and adaptation. Here are common pitfalls seasoned orthodontists face and how to avoid them. 1. Ignoring Cash Flow A full schedule doesn’t always mean financial health. Over time, small
This Is Why Your Orthodontic Practice Isn’t Growing Anymore Read More »
Starting an orthodontic practice is exciting, but it comes with challenges that can make or break your success. Many new orthodontists fall into the same traps, leading to financial strain, poor patient retention, and slow growth. Avoid these common mistakes to build a thriving practice from day one. 1. Underestimating The Cash Crunch Starting a
The BIGGEST Mistakes Orthodontic Startups Make (And How to Avoid Them!) Read More »
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