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Zach Dykes

The BIGGEST Mistakes Orthodontic Startups Make (And How to Avoid Them!)

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Starting an orthodontic practice is exciting, but it comes with challenges that can make or break your success. Many new orthodontists fall into the same traps, leading to financial strain, poor patient retention, and slow growth. Avoid these common mistakes to build a thriving practice from day one. 1. Underestimating The Cash Crunch Starting a […]

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Grow Your Online Authority: Key SEO Practices for Orthodontists

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Why SEO Matters More Than Ever Patients turn to Google first when searching for orthodontic care. If your practice isn’t showing up in search results, you’re losing potential patients to competitors who are. Local SEO ensures that when someone searches “orthodontist near me,” your practice appears at the top. It positions your practice in front

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How to Grow Your Dental Practice Without Losing Profit

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Growing a dental practice is a dream for many dentists. Expanding to multiple locations, increasing revenue, and creating a thriving business that serves more patients sounds like an ideal path. However, growth for the sake of growth can lead to financial and operational pitfalls. In this post, we’ll break down key insights from industry expert

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Grow Your Practice: The One Hire That Changes Everything

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Growing an orthodontic or dental practice requires more than just excellent patient care. It demands strategic marketing, community engagement, and consistent follow-ups. One of the most effective ways to achieve rapid growth is by hiring a full-time marketing coordinator. In this blog post, we’ll break down why this role is crucial, what they should do

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The Million-Dollar Front Desk – What Top Practices Do Differently

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Your front desk is the lifeblood of your orthodontic or dental practice. It’s the first touchpoint for potential patients and the glue that keeps your operations running smoothly. A well-trained, empathetic, and organized front desk team can significantly impact your bottom line, ensuring that no call goes unanswered and every patient feels valued. Here’s how

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Your Ultimate Blueprint To Starting An Orthodontic Practice!

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Starting your own orthodontic practice is a big step, but it doesn’t have to be overwhelming. How can you budget for marketing? What strategies will help you bring in patients and stand out from other practices? In this guide, we’ll answer these questions with simple, practical advice to help you succeed right from the start.

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State Of The Union For Orthodontics In 2025

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The GrowOrtho Podcast is dedicated to helping orthodontic professionals grow their practices, improve their systems, and navigate industry challenges. In this episode, we explore where the orthodontic industry has been in 2024 and how practices can set actionable, measurable goals for 2025 using the proven 12-Week Year model. Reflecting On 2024: Lessons And Industry Trends

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Bad Apples Holding Your Orthodontic Practice Back? Act Now!

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On this episode of the GrowOrtho Podcast, hosts Zach Dykes and Dr. Brice Gilliam dive into one of the most challenging aspects of running an orthodontic practice: identifying and managing negative team dynamics. Together, they share actionable advice for tackling the problem of “bad apples” within a team—insights that can help improve workplace culture and

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Why ‘Bad Leads’ Are Actually the Key to Your Practice’s Success!

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In this episode of the GrowOrtho Podcast, Dr. Brice Gilliam, owner of Elevation Orthodontics and a recipient of America’s Top Young Dentist award, joins host Zach Dykes to discuss effective marketing, team management, and community engagement.  There Are No “Bad Leads” A common frustration for orthodontists is dealing with leads that seem unproductive. Dr. Gilliam

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The Payment Strategy That Will Revolutionize Your Orthodontic Practice

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In this episode of the GrowOrtho podcast, Dr. Brice Gilliam—one of America’s top young dentists and the owner of Elevation Orthodontics—shared some invaluable financial advice for orthodontic practices. He tackled big questions like handling down payments and collections without losing the value of your services.  Making Treatments Affordable Without Undervaluing Your Services Let’s face it:

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